WCVB begins streaming interactive ads in digital spectrum


WCVB-TV 5 ABC Boston yesterday began streaming interactive ads 24/7 linked to the TV station automation equipment and sent into the digital broadcast spectrum.  They project that nearly 3,000 weekly interactive ad insertions over the broadcast spectrum for WCVB will be inserted weekly, says provider Backchannel Media. The Backchannelmedia system will work in cable and satellite, however, they felt it important to develop a solution for the free over the air market as well.