‘WE’ Goes Its Own WAY: PDX Alpha LMA To End


PORTLAND, ORE. — On August 1, 2016, Alpha Media entered into a Local Marketing Agreement with 3 Horizons Media, giving it control of a Class C3 FM that had relocated to a tower in Southwest Portland, covering the entire market, from the rural town of Warm Springs, on the east side of Mt. Hood.

This allowed Alpha to flip KWLZ-FM from Classic Hits to CHR/Rhythmic, as KWEE-FM “WE 96.3.”

Now, the station’s third anniversary is in question, as 3 Horizons has sold the station in a deal brokered by Kalil & Co.

It is now poised to become Portland’s fifth FM home of Christian Contemporary and/or Worship Music.

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