The Weather Channel Interactive has revealed its 2008 upfront plans, announcing its first offering of video-based advertising on its mobile website. The company also announced the debut of new ad placements on the local forecast pages of weather.com which, based on research, should be a more impactful and effective placement for advertisers.
The Weather Channel Mobile recently added video forecasts to its popular mobile Web site and will debut an ad product tied to this video offering in early Q2. The ad product will feature a banner ad on the video index pages, a five second pre-roll billboard and a 15 second post roll video ad. The product will be sold as a sponsorship at launch, enabling the advertiser to own the section.
The Weather Channel Mobile began offering ads on the site in 2005 and has been on the leading edge offering advertisers an ever expanding portfolio of options including banners, click-to-call, weather triggered and geo targeted ads and microsites.
The 2008 Upfront will also mark the launch of a new ad product on the local forecast pages of weather.com. The new middle left 300 x 250 ad position was created based on the results of a research study conducted by TNS.