Weather web hops on board Bentley


Bentley Commerce Corporation, which provides "barter, trade, media, asset management and alternative capital financial transactions" for broadcasters, among others, has just acquired Larry Usner's Radio Forcast Network, with Usner staying on as President/COO of RFN.

The value of the deal was undisclosed, but RFN is said to sell 650K worth of advertising time monthly, time between 6AM-6PM that it receives on a barter basis for its weather service. Its reports include voicing, station calls, a local sponsor and a jingle and are currently heard on some 235 stations in 39 states, Puerto Rico and the Virgin Islands. Other Bently execs include Robert Schumacher, Chairman/Secretary and Bruce Kamm, CEO/Treasurer.