The combination of real-time traffic incident and flow data and location-specific weather tools from meteorological tech company Baron will soon be a reality.
Total Traffic & Weather Network (TTWN), a domestic provider of traffic, transit and weather information owned by iHeart Media, has entered into a multi-year data-collection partnership with Baron. Terms of the deal were not disclosed.
The tech agreement allows for the melding of TTWN information with such products as Baron Telematics Weather.
The companies say that, with their combined resources, they will work “to create the next generation of integrated traffic and weather solutions offering enhanced road and weather safety capabilities to automotive manufacturers, tier-one suppliers, insurance companies, media and public safety markets.”
Offerings will include differentiated real-time, predictive and historical data features for multiple platforms.
The first integration is designed to enhance the “connected car” driving experience, providing better road guidance, smoother commutes and increased safety. It will be immediately available for all TTWN automotive traffic and weather partners.
Kevin Loftus, SVP of Operations for Total Traffic & Weather Network, commented, “By combining TTWN’s robust traffic data with Baron’s weather expertise, we will be able to innovate and provide unique solutions for companies looking to offer their consumers increased awareness of weather and traffic conditions.”
Glen Denny, President of Enterprise Solutions for Baron Services, added, “With the strengths of TTWN and Baron, we continue to grow and impact the world around us by providing informative weather and traffic guidance to many industries and government.”
TTWN provides its services to some 2,000 radio and 200 television affiliates, plus automotive, navigation, internet, mobile and government partners across the U.S. Its traffic data gathering network is staffed with more than 800 local traffic reporters across North America.
Baron’s meteorological hardware, software and data is used by such media outlets as CNN, AccuWeather, WeatherNation and Canada’s The Weather Network.