Webb Wins GM Promotion For Gray Virginia Duo

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Travel two hours to the west of Washington, D.C., and you’ll find the bucolic home of James Madison University and a vibrant, historic downtown — Harrisonburg, Va.


Gray Television owns two stations in this small city at the foot of the Shenendoah Mountains, and it is now promoting its News Director to GM.

Taking the General Manager position is Jay Webb, who will retain his News Director duties.

The Gray properties Webb will lead are WHSV-3, the ABC affiliate, and WSVF-CD 43, a low-power facility that offers FOX programming on its DT1 signal and CBS programming on its DT2 signal. Webb will also have oversight for WSVW-LD 30, an operation that launched in October 2019 as an NBC affiliate with The CW+ on its DT2 signal. Newscasts are simulcast from Gray-owned WVIR-29 in Charlottesville, Va., acquired from Waterman Broadcasting in Q2 2019.

Webb has been associated with WHSV since 2000, when he began his first of two stints at the station. In 2006, he shifted to WDBJ-7 in Roanoke, a Gray property, and in 2013 ventured back up U.S. 11 to Harrisonburg.

The promotion to GM of ND Webb comes as Sacha Purciful settles in as General Manager of Gray’s CBS affiliate in Shreveport and Bossier City, La., KSLA-12.

KSLA is one of three Gray stations in Louisiana assisting staff from KPLC-7 in Lake Charles, La., which sustained significant damage to its facilities due to Hurricane Laura and could see a 12-month timetable for a return to normal operations.