Here is AudioGraphics.com CEO Ken Dardis’ take on Triton Digital’s June Webcast Metrics Report. “As is predictable, there’s not much change besides the normal summer drop (which affects all online traffic). What’s not expected is that the drop isn’t as dramatic as I expected when looking at drops from multiple years as we go from May to June.”
In the past, there has been as much as a 20% swing in traffic. My theory was that this came from people getting out, leaving their desktops. Only, today we have more folks using smartphones. My theory, again, is that this may be why we don’t see such a dramatic dropoff in internet use of the radio industry.
|“I do the breakout for you, and show what the radio industry is doing online in more detail than is available from any other source.”||I’m going to keep this simple today. If you want to dig deeper into the numbers, download a free breakout of the Triton Digital Webcast Metrics numbers that I’ve put together for you.For now, let’s do a simple comparison of each company’s stats: what happened in June of 2012 against what the numbers were in June 2011.|
Each time a Webcast Metrics is released I put together the data in a way that allows you to see the deeper picture. Download this month’s spreadsheets free.
Before diving into these numbers, bear in mind there are reasons why you may see something showing a gain or drop (such as Cumulus adding Citadel stations, or CBS dropping AOL Radio). So these are not hard and fast rules of the road. You may compare the original versions of these at Triton’s web site to view the footnotes on each report: June 2012 Here; June 2011 Here.
Here is how the stations stacked for “Average Active Sessions.” In some cases, with no mitigating circumstance, radio industry groups show slight variation between what was and what is (Emmis & Salem). Viewing Pandora’s huge increase of 810,109 “Average Active Sessions,” one needs to understand that a year ago Pandora’s mobile users were not included in the report. I have no reasons why Radio One shows a drop of 1,699 persons, listening on average (viewed as a radio industry AQH equivalent). Here’s the chart.
Here are the “Session Starts.:.
Return to AudioGraphics.com each time there is a new “Internet Audio Top 20 Rankers” released from Triton Digital. I do the breakout for you, and show what the radio industry is doing online in more detail than is available from any other source.
Click here to receive a FREE breakout of this report sent to you for each ranking month. It includes all groups in the publicly-released Triton Digital Ranker.
Note: For caveats pertaining to this month’s release, please view the bottom of Triton Digital’s report.