WEEI.com rolls out “mobile” version of website


WEEI Sports Radio has teamed up with g8wave, a mobile marketing agency, to create a mobile version of its website.  The WAP (Wireless Application Protocol) version of the site at www.weei.com will provide a modified version of weei.com that is easily and quickly navigable on handheld devices such as mobile phones and blackberries.

This comes on the heels of a recent announcement by WEEI regarding a significant overall investment in its digital content and distribution platforms, beginning with the hiring of veteran Boston sports journalists Rob Bradford and Michael Felger. Fans will notice several enhancements to the WEEI digital offerings over the coming months, culminating with the roll-out of a brand new site in January of 2009.