Week 1: NBC picks up the pace with 'Sunday Night Football'


Paced by “NBC Sunday Night Football,” which was the top-rated premiere-week telecast in the history of the “Sunday Night Football” franchise, NBC averaged a 2.6 rating, 7 share in adults 18-49 and 7.5 million viewers overall.  

This week’s “NBC Sunday Night Football” telecast, which featured the defending AFC Champion Pittsburgh Steelers versus the Indianapolis Colts (playing without their star quarterback Peyton Manning), was the highest rated premiere-week “Sunday Night Football” telecast in the history of the franchise. 

The Steelers-Colts Sunday Night Football game on NBC was seen by an average of 20.4 million people and registered a national rating of 12.2 and a 19 share, according to official national ratings data released today by The Nielsen Company.

The game led NBC to another Sunday night win while facing competition from network season premieres.

The viewership and household rating for Sunday night’s game (8:31-11:35 p.m. ET), in which the defending AFC Champion Pittsburgh Steelers defeated the Indianapolis Colts, without their star quarterback Peyton Manning, 23-20, is up 13 and eight percent, respectively, from last year’s Sunday Night Football Week 3 contest (Jets-Dolphins, 18.1 million, 11.3/19).

“Sunday Night Football” ranked #2 among all primetime programs this week in adults 18-49, adults 18-34, adults 25-54 and total viewers and was the #1 primetime telecast of the week in all key adult-male demographics – men 18-34, men 18-49 and men 25-54 (tied).

Primetime averages for the week of September 19-25 in adults 18-49 were Fox (3.4/9), CBS (3.1/8), ABC (2.8/8), NBC (2.6/7) and CW (0.7/2).  In overall total viewers the weekly averages were CBS (12.1 million), ABC (9.9 million), Fox (8.4 million), NBC (7.5 million) and CW (1.6 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source; NBC)