Week 10: FOX sees ratings increase w/ holiday specials

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With special installments of THE X FACTOR, the return of MOBBED and  two holiday specials – ICE AGE: A MAMMOTH CHRISTMAS and HAPPINESS IS A WARM BLANKET, CHARLIE BROWN – FOX ranked No. 1 during Thanksgiving Week among Adults 18-34 and Teens and remains tied for first place among Adults 18-49 this Fall.


Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: THE X FACTOR-TUE SP (No. 13), FAMILY GUY (No. 16), THE X FACTOR-WED SP (No. 19 tie) and THE SIMPSONS (No. 19 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 6), THE SIMPSONS (No. 7), THE X FACTOR-TUE SP (No. 8), AMERICAN DAD (No. 12), HOUSE (No. 15), THE CLEVELAND SHOW (No. 18), ALLEN GREGORY (No. 20 tie), THE X FACTOR-WED SP (No. 20 tie) and ICE AGE (No. 20 tie).
FOX had 8 of the Top 20 programs among Teens: FAMILY GUY (No. 3), THE SIMPSONS (No. 5), THE X FACTOR-TUE SP (No. 7 tie), AMERICAN DAD (No. 7 tie), ALLEN GREGORY (No. 13 tie), ICE AGE (No. 13 tie), THE X FACTOR-WED SP (No. 17) and HAPPINESS IS A WARM BLANKET- CHARLIE BROWN (No. 20).
FOX had 1 of the Top 20 programs among Total Viewers: THE X FACTOR-TUE SP (No. 18).
Week of November 21 – 27, 2011 — Nightly and Program Highlights

MONDAY
8:00-9:00     TERRA NOVA: (Adults 18-49: 2.1/6, 6.5 Mil Total Viewers)
9:00-10:00   HOUSE: (Adults 18-49: 2.5/6, 7.5 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 2.3/6, 7.0 Mil Total Viewers)
                                                                                   
On Monday at 8pm, TERRA NOVA posted 2.1/6 and ranked third in its hour among Adults 18-49 and Adults 18-34.
                                                   
HOUSE delivered a 2.5/6 at 9pm, the same as last week (11/14/11, 2.5/6), and was up +14% in Total Viewers (7.5 vs. 6.6 Mil.)  HOUSE ranked No. 2 in the 9p hour among Adults 18-49 and Adults 18-34.

FOX ranked third for the night among Adults 18-49 and #2 among Adults 18-34 (tie).

TUESDAY
8:00-10:00   THE X FACTOR (S): (Adults 18-49: 3.2/9, 9.4 Mil Total Viewers)
                                            
The Top 9 performed on a special Tuesday installment of THE X FACTOR and posted a 3.2/9 among Adults 18-49. THE X FACTOR was the highest rated program of the night among Adults 18-34 (tie) and Teens.

FOX ranked No. 2 for the night in Adults 18-49 and No. 1 among Adults 18-34 and Teens.

WEDNESDAY
8:00-9:01     THE X FACTOR (S): (Adults 18-49: 2.6/8, 8.6 Mil Total Viewers)
9:01-10:00   MOBBED (S): (Adults 18-49: 1.5/4, 4.6 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 2.0/6, 6.7 Mil Total Viewers)

Wednesday’s special THE X FACTOR results show drew a 2.6/8 among Adults 18-49 and was the second highest rated program of the night among Adults 18-49 (tie).

Showing momentum, THE X FACTOR built in its second half hour by +22% among Adults 18-49 (half-hours: 2.3 > 2.8).

At 9p, a special MOBBED delivered a 1.5/4.FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
                  
THURSDAY
8:00-8:31     ICE AGE (S): (Adults 18-49: 2.3/7, 7.1 Mil Total Viewers)
8:31-9:30     HAPPINESS-CHARLIE BROWN (S): (Adults 18-49: 1.6/5, 4.9 Mil Total Viewers)
9:30-10:00   THE SIMPSONS (RS): (Adults 18-49: 1.4/4, 3.4 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 1.7/5, 5.1 Mil Total Viewers

FOX’s ICE AGE special was the highest rated program among Teens on Thanksgiving night.

FOX ranked No. 2 among Adults 18-49 and No. 1 among Adults 18-34 and Teens.

FRIDAY
8:00-10:30      MOVIE: IRON MAN (S): (Adults 18-49: 1.3/4, 4.1 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34 (tie), Teens and Adults 25-54 with a special presentation of the movie IRON MAN.
SATURDAY
8:00-8:30        COPS: (Adults 18-49: 1.3/4, 4.0 Mil Total Viewers)
8:30-9:00        COPS 2 (R): (Adults 18-49: 1.6/5, 4.6 Mil Total Viewers)
9:00-10:00      TERRA NOVA (R): (Adults 18-49: 0.6/2, 1.8 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 1.0/3, 3.0 Mil Total Viewers)

With COPS and an encore TERRA NOVA, FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34 (tie).

SUNDAY
7:00-7:29        THE CLEVELAND SHOW (R): (A18-49: 0.7/2, 1.6 Mil Total Viewers)
7:29-7:59        THE CLEVELAND SHOW: (A18-49: 1.7/4, 3.7 Mil Total Viewers)
7:59-8:30        THE SIMPSONS: (A18-49: 2.6/6, 5.6 Mil Total Viewers)
8:30-8:59        ALLEN GREGORY: (A18-49: 1.5/3, 3.2 Mil Total Viewers)
8:59-9:30        FAMILY GUY: (A18-49: 2.8/6, 5.5 Mil Total Viewers)
9:30-10:00      AMERICAN DAD: (A18-49: 2.2/5, 4.5 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A18-49: 2.0/5, 4.0 Mil Total Viewers)

On Sunday, THE SIMPSONS delivered 2.6/6 among Adults 18-49, was the second highest rated entertainment program of the night among Adults 18-34 (behind FAMILY GUY) and ranked No. 2 in its 8p half hour among Adults 18-34 and #1 in Teens.
                                                                                 
ALLEN GREGORY followed with a 1.5/3 among Adults 18-49.
                                                                            
At 9pm, FAMILY GUY posted a 2.8/6. FAMILY GUY was the highest rated program of the night in Teens and the highest rated entertainment program of the night among Adults 18-34. 
                                                                         
AMERICAN DAD posted a 2.2/5 at 9:30pm and ranked #2 in its 9:30p half hour among Adults 18-34 and Teens.   

In the 7-8pm hour, an encore THE CLEVELAND SHOW delivered a 0.7/2 among Adults 18-49, followed by an original THE CLEVELAND SHOW that posted a 1.7/4.

NOVEMBER 21 – 27, 2011

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX    1.9/5                FOX    1.7/5                FOX    5.5
ABC    2.1/6                ABC    1.5/5                ABC    8.7     
CBS    2.5/7                CBS    1.6/5                CBS    9.8
NBC    2.0/6                NBC    1.7/6                NBC    6.0

11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 11/13/11) among Adults 18-49:

11/12 Season thru 11/13  Live+Same Day Adults 18-49      Live + 7 Adults 18-49  % Change
TERRA NOVA                                    2.8/7                                        3.9/10                         +39%
HOUSE                                               3.0/7                                        4.3/10                         +43%
GLEE                                                  3.5/10                                      4.7/13                         +34%
NEW GIRL                                          4.1/10                                      5.7/14                         +39%
RAISING HOPE                                  2.7/7                                         3.5/9                          +30%
THE X FACTOR- Wed                        4.0/11                                      4.7/13                         +18%
THE X FACTOR- Thu                         3.9/11                                      4.5/12                         +15%
BONES                                               2.9/7                                        4.1/10                          +41%   
KITCHEN NIGHTMARES                   1.5/5                                         1.9/7                          +27%   
FRINGE                                              1.3/4                                         2.0/6                           +54%
THE SIMPSONS                                 3.6/9                                        4.2/10                         +17%
ALLEN GREGORY                             2.2/5                                         2.4/6                            +9% 
THE CLEVELAND SHOW                  2.7/6                                         3.1/7                           +15%
FAMILY GUY                                      3.4/8                                        4.4/10                          +29%
AMERICAN DAD                                2.7/6                                         3.1/7                           +15%

11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 11/13/11) among Total Viewers:

11/12 Season thru 11/13   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change
TERRA NOVA                                    8.1                                        10.8                         +33%
HOUSE                                               7.8                                        10.6                         +36%
GLEE                                                  8.1                                        11.0                         +36%
NEW GIRL                                          8.5                                        11.3                         +33%                  
RAISING HOPE                                  5.8                                         7.4                          +28%         
THE X FACTOR- Wed                      11.6                                        13.1                         +13%
THE X FACTOR- Thu                       11.7                                        13.1                         +12%
BONES                                               9.3                                        12.3                          +32%                   
KITCHEN NIGHTMARES                   3.8                                         4.5                          +18%                   
FRINGE                                              3.2                                         4.8                           +50%         
THE SIMPSONS                                7.6                                         8.6                          +13%
ALLEN GREGORY                             4.4                                         4.9                          +11%         
THE CLEVELAND SHOW                  5.4                                         6.1                          +13%         
FAMILY GUY                                      6.5                                         8.2                          +26%
AMERICAN DAD                                5.3                                         6.1                          +15%

(source; FOX)