Thanks to week-over-week increases by GLEE, RAISING HOPE, HELL’S KITCHEN, LIE TO ME and its Animation Domination favorites, FOX finished last week at No. 1 among Adults 18-49 and Adults 18-34. Season to date, FOX is averaging a 2.9/8 among Adults 18-49 and is holding firmly in second place this Fall.
Key weekly highlights:
On Monday, LIE TO ME delivered a 2.2/6 among Adults 18-49, its highest rating of the season among Adults 18-49 and Adults 18-34:
LIE TO ME was up +29% among Adults 18-49 from the previous week (1.7/5) and drew its largest audience of the season in Total Viewers (6.4 Mil.)
FOX’s Tuesday comedy block also made meaningful gains last week:
GLEE posted a 4.6/13 among Adults 18-49 – up +15% – and was the highest-rated program of the night among Adults 18-49.
GLEE was also highest-rated program of the night among Adults 18-34 and Teens for the ninth straight Tuesday in originals so far this season.
RAISING HOPE followed with a 2.7/7 among Adults 18-49, up +8% from the previous week (2.5/7).
In fact, both GLEE and RAISING HOPE posted their highest Teens rating ever last week
On Wednesday, an original HELL’S KITCHEN at 9p posted a 2.6/7 among Adults 18-49, up +18% compared the previous week week (2.2/7). HELL’S KITCHEN won its hour among Adults 18-49 and Adults 18-34.
FOX once again dominated the Teens demo last Sunday, driven by gains by THE SIMPSONS and THE CLEVELAND SHOW:
THE SIMPSONS delivered a 4.2/11 among Adults 18-49 – up +2% from the previous week (4.1/10) – and tied its highest Adults 18-49 rating so far this season
In fact, Sunday’s THE SIMPSONS delivered its largest audience in Total Viewers this season
An original episode of THE CLEVELAND SHOW followed and posted a 3.2/8 among Adults 18-49, up +7% from its prior season average (3.0/7).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/21/10), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 11/21 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 3.9/10 5.1/13 +31%
Lie to Me 1.9/5 2.5/6 +32%
Glee 5.1/14 6.2/16 +22%
Raising Hope 2.7/7 3.2/8 +19%
Running Wilde 1.6/4 1.8/5 +13%
Human Target 1.8/5 2.3/7 +28%
Bones 2.6/8 3.4/10 +31%
Fringe 1.9/5 2.7/7 +42%
Good Guys 0.7/2 1.0/3 +43%
Simpsons 3.6/9 3.9/10 +8%
Cleveland 2.9/7 3.2/8 +10%
Family Guy 3.8/9 4.6/10 +21%
American Dad 2.7/6 3.0/7 +11%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/21/10), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 11/21 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 10.2 12.8 +25%
Lie to Me 5.4 7.0 +30%
Glee 11.9 14.4 +21%
Raising Hope 6.3 7.3 +16%
Running Wilde 3.8 4.2 +11%
Human Target 6.6 7.9 +20%
Bones 9.5 11.5 +21%
Fringe 5.1 6.9 +35%
Good Guys 2.5 3.2 +28%
Simpsons 7.8 8.4 +8%
Cleveland 6.2 6.7 +8%
Family Guy 7.8 9.1 +17%
American Dad 5.6 6.2 +11%
Weekly Program Rankers***
FOX had 6 of the Top 20 programs among Adults 18-49: GLEE (No. 2), THE SIMPSONS (No. 3), THE CLEVELAND SHOW (No. 10), CLEVELAND SP-12/5 9P (No. 15), RAISING HOPE (No. 17) and HELL’S KITCHEN (No. 20)
FOX had 8 of the Top 20 programs among Adults 18-34: GLEE (No. 2), THE SIMPSONS (No. 4), THE CLEVELAND SHOW (No. 7), CLEVELAND SP-12/5 9P (No. 8), AMERICAN DAD (No. 9), RAISING HOPE (No. 13), HELL’S KITCHEN (No. 16) and BONES (No. 19)
FOX had 6 of the Top 20 programs among Teens: GLEE (No. 1), CLEVELAND SP-12/5 9P (No. 3), THE SIMPSONS (No. 4), THE CLEVELAND SHOW (No. 5 tie), AMERICAN DAD (No. 5 tie) and RAISING HOPE (No. 7)
FOX had 2 of the Top 20 programs among Total Viewers: GLEE (No. 6) and THE SIMPSONS (No. 17)
***Weekly Rankers exclude all sports pre- and post-games.
Week 11/15-11/21/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 29 – DECEMBER 5, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18-49: 1.6/4, 5.1 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 2.2/6, 6.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.9/5, 5.7 Mil Total Viewers)
An original LIE TO ME at 9p delivered a 2.2/6 among Adults 18-49, its highest-rated telecast of the season in Adults 18-49, Adults 18-34 and Total Viewers. LIE TO ME was up +29% among Adults 18-49 from the previous week (1.7/5) and ranked #2 in the 9p hour among Adults 18-49 and #1 among Adults 18-34.
At 8p an encore HOUSE posted a 1.6/4 and ranked #3 in the 8p hour among Adults 18-49 and Adults 18-34.
FOX ranked #2 for the night among Adults 18-49 and #1 in Adults 18-34.
TUESDAY
8:00-9:01 GLEE: (A18-49: 4.6/13, 11.7 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18-49: 2.7/7, 6.7 Mil Total Viewers)
9:31-10:00 RUNNING WILDE: (A18-49: 1.4/4, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.3/9, 8.4 Mil Total Viewers)
FOX ranked #2 for the night among Adults 18-49 and #1 in Adults 18-34 and Teens.
GLEE posted a 4.6/13 among Adults 18-49 and was the highest-rated program of the night among Adults 18-49. Among Adults 18-34 and Teens GLEE was also highest-rated program of the night as it has been on all its nine Tuesdays so far this season. GLEE was up +15% from the previous week (vs. 4.0/12) in Adults 18-49 and posted its highest Teens ever.
GLEE won the 8p hour among Adults 18-49, Adults 18-34 and Teens.
At 9p RAISING HOPE delivered a 2.7/7 among Adults 18-49, up +8% from the previous week (2.5/7). RAISING HOPE posted its highest Teens ever and ranked #3 in the half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.
RUNNING WILDE at 9:30p posted a 1.4/4 among Adults 18-49, up +8% from its most recent telecast on 11/9/10 (1.3/3). RUNNING WILDE ranked #4 in the 9:30p half hour among Adults 18-49.
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18-49: 1.6/5, 5.8 Mil Total Viewers)
9:00-10:00 HELL’S KITCHEN: (A18-49: 2.6/7, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.1/6, 5.8 Mil Total Viewers)
HUMAN TARGET posted a 1.6/5 among Adults 18-49, up +14% from the previous week (1.4/5) and ranked #3 in the hour among Adults 18-49.
HELL’S KITCHEN at 9p posted a 2.6/7 among Adults 18-49, up +18% compared to the previous week (2.2/7). HELL’S KITCHEN won the 9p hour among Adults 18-49 and Adults 18-34.
FOX ranked #2 for the night among Adults 18-49 and #1 among Adults 18-34 (tie).
THURSDAY
8:00-9:00 BONES: (A18-49: 2.3/7, 8.8 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.8/5, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.1/6, 7.0 Mil Total Viewers)
BONES at 8p posted a 2.3/7 among Adults 18-49 and won the 8p hour among Adults 18-49 (tie), Women 18-34 and Total Viewers.
At 9p FRINGE posted a 1.8/5 among Adults 18-49 and ranked #3 in the hour among Adults 18-49 (tie).
FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 THE GOOD GUYS (RS): (A18-49: 0.7/2, 2.0 Mil Total Viewers)
9:00-10:00 THE GOOD GUYS: (A18-49: 0.7/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.7/2, 2.2 Mil Total Viewers)
Both an encore at 8p and an original telecast at 9p of THE GOOD GUYS posted a 0.7/2.
FOX ranked #5 for the night in Adults 18-49 and #4 among Adults 18-34 (tie).
SATURDAY
8:00-8:30 COPS: (A18-49: 1.5/5, 4.5 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.7/5, 5.1 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.6/5, 5.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.6/5, 4.9 Mil Total Viewers)
COPS at 8p and 8:30p each ranked #2 in their respective time periods among Adults 18-49, Adults 18-34 and Adults 25-54. COPS in each half hour ranked #1 among Women 18-49, Women 18-34 and Women 25-54 (ties).
At 9p, AMERICA’S MOST WANTED ranked #2 in its hour among Adults 18-49, Adults 18-34, Men 18-49/18-34/25-54 and Women 18-49/18-34/25-54.
FOX ranked #2 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Men 18-49/18-34/25-54 and Women 18-49/18-34/25-54.
SUNDAY
7:00-7:43 NFL OVERRUN: (A18-49: 10.7/31, 30.6 Mil Total Viewers)
7:43-8:00 THE OT: (A18-49: 5.4/15, 14.3 Mil Total Viewers)
8:00-8:31 SIMPSONS: (A18-49: 4.2/11, 9.5 Mil Total Viewers)
8:31-9:00 CLEVELAND: (A18-49: 3.2/8, 7.0 Mil Total Viewers)
9:00-9:31 CLEVELAND (S): (A18-49: 2.8/7, 6.0 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18-49: 2.5/6, 5.3 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 5.0/13, 12.9 Mil Total Viewers)
THE SIMPSONS at 8p delivered a 4.2/11 among Adults 18-49, up +2% from the previous week (4.1/10). THE SIMPSONS tied its highest rated Adults 18-49 so far this season and posted its highest so far in Total Viewers. THE SIMPSONS ranked #2 in the half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.
At 8:30p CLEVELAND posted a 3.2/8 among Adults 18-49, up +7% from its prior season average (3.0/7). CLEVELAND ranked #2 in the half hour among Adults 18-49, Adults 18-34 and Teens.
A special telecast of CLEVELAND at 9p posted a 2.8/7 among Adults 18-49 and ranked #3 in its hour among Adults 18-49 and #2 among Adults 18-34 and Teens.
AMERICAN DAD at 9:30p delivered a 2.5/6 among Adults 18-49 and ranked #4 in the 9:30p half hour among Adults 18-49 and #2 in Adults 18-34 and Teens.
FOX ranked #2 for the night among Adults 18-49 and Adults 18-34 and #1 in Teens.
NOVEMBER 29 – DECEMBER 5, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.6/7 FOX 2.3/7 FOX 7.1
ABC 2.0/6 ABC 1.5/5 ABC 7.2
CBS 2.2/6 CBS 1.5/5 CBS 9.2
NBC 2.5/7 NBC 2.0/6 NBC 8.0
(source: FOX)
