TeleFutura registers double-digit increases versus the comparable week last year among key demographics. Highlights – NPM Broadcast Prime Week of 11/29/10: Last week, TeleFutura generated nearly 1.0 million Total Viewers 2+ (995,000), 592,000 Adults 18-49 and 365,000 Adults 18-34 during broadcast prime.
• TeleFutura reported double-digit percentage increases versus the same week in 2009 during broadcast prime among Total Viewers 2+ (+13%), Adults 18-49 (+19%) and Adults 18-34 (+26%).
• On Thursday night (December 2, 2010) from 8pm-11pm, TeleFutura’s primetime programming line-up which included the one-hour special of “Rompiendo los Límites” followed by the 1st Leg “Fútbol Liga Mexicana” Final game between Santos & Monterrey beat Telemundo’s primetime line-up (“Aurora,” “Fantasma de Elena” and “Alguien Te Mira”) by strong margins among Total Viewers 2+ (TF 1.6 million vs. TEL 975,000; +68% Adv.), Adults 18-49 (TF 1.1 million vs. TEL 552,000; +99% Adv.) and Adults 18-34 (TF 666,000 vs. TEL 310,000; +115% Adv.).
• The 1st Leg “Fútbol Liga Mexicana” Final game between Santos & Monterrey on TeleFutura…
Attracted 2.1 million Total Viewers 2+, 1.4 million Adults 18-49 and 840,000 Adults 18-34.
Doubled Telemundo’s average in the 9pm-11pm block (“Fantasma de Elena” and “Alguien Te Mira”) among all key demographics that included Total Viewers 2+ (2.1 million vs. TEL 877,000; +139% Adv.). Adults 18-49 (TF 1.4 million vs. TEL 509,000; +180% Adv.) and Adults 18-34 (TF 851,000 vs. TEL 296,000; +188% Adv.).
Was TeleFutura’s 2nd highest-ranked “Fútbol Liga Mexicana” performance of the Apertura 2010 Season among Total Viewers 2+, Adults 18-49 and Adults 18-34.
• In the current 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (24 nights vs. 15 nights), Adults 18-49 (30 nights vs. 17 nights) and Adults 18-34 (28 nights vs. 18 nights).
(source: Univision)
