Week 12: Awards and X Factor move FOX in key demos

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With a major ratings boost for the AMERICAN COUNTRY AWARDS, a winning Tuesday night comedy block and two strong nights of THE X FACTOR last week, FOX remains the only network to post double-digit gains among both Adults 18-49 (+10%) and Total Viewers (+14%) versus last fall and is tied as the No. 1 network in the core adult demo. 


FOX’s FAMILY GUY and THE SIMPSONS were the two highest rated entertainment programs of the week among Men 18-34.  In addition, last week FOX had:

6 of the Top 20 programs among Adults 18-49: NEW GIRL (No. 8 tie), THE X FACTOR-WED (No. 8 tie), FAMILY GUY (No. 13), GLEE (No. 14 tie), THE SIMPSONS (No. 14 tie), and THE X FACTOR-THU (No. 19).

9 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 3), FAMILY GUY (No. 6), GLEE (No. 9 tie), THE SIMPSONS (No. 9 tie), AMERICAN DAD (No. 12), THE X FACTOR-WED (No. 13), THE CLEVELAND SHOW (No. 16), RAISING HOPE (No. 19) and THE X FACTOR-THU (No. 20).

10 of the Top 20 programs among Teens: FAMILY GUY (No. 2), THE SIMPSONS (No. 3), GLEE (No. 4), THE CLEVELAND SHOW (No. 5), AMERICAN DAD (No. 6), THE X FACTOR-WED (No. 9), THE X FACTOR-THU (No. 10), BONES (No. 11 tie), NEW GIRL (No. 11 tie) and THE CLEVELAND SHOW 730P (No. 16).
                                                                                                                 
1 of the Top 20 programs among Total Viewers: THE X FACTOR-WED (No. 19). Week of December 5 – 11, 2011 — Nightly and Program Highlights

MONDAY
8:00-10:01   AMERICAN COUNTRY AWARDS (S): (Adults 18-49: 2.0/5, 7.5 Mil Total Viewers)

The 2nd ANNUAL AMERICAN COUNTRY AWARDS posted a 2.0/5, up +33% from last year’s telecast in Adults 18-49 (12/6/10, 1.5/4), up +25% in Total Viewers (7.5 vs. 6.0 Mil) and +33% in Teens (1.2 vs. 0.9).  The AMERICAN COUNTRY AWARDS grew in its last half hour versus its first by +22% in Adults 18-49 (2.2 vs. 1.8).

FOX ranked #2 for the night in Adults 18-49, Adults 18-34/25-54, Teens and Total Viewers.

TUESDAY
8:00-9:01     GLEE: (Adults 18-49: 3.0/8, 7.1 Mil Total Viewers)
9:01-9:31     NEW GIRL: (Adults 18-49: 3.4/9, 6.8 Mil Total Viewers)
9:31-10:00   RAISING HOPE: (Adults 18-49: 2.2/5, 4.6 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 2.9/8, 6.4 Mil Total Viewers)
                                            
FOX won the night among Adults 18-49, Adults 18-34 and Teens.  In Adults 18-49, FOX outperformed its nearest competitors for the night by +45% (2.9 vs. 2.0 for both CBS and NBC).

GLEE at 8p posted a 3.0/8 and was the second highest-rated program of the night among Adults 18-49 and Adults 18-34 (behind only NEW GIRL) and was #1 in Teens.  GLEE won its hour among Adults 18-49, Adults 18-34 and Teens.

At 9p NEW GIRL posted a 3.4/9 and was the highest rated program of the night among Adults 18-49 and Adults 18-34 and was #2 in Teens (behind only GLEE). 

NEW GIRL won its half hour in Adults 18-49, Adults 18-34 and Teens.  NEW GIRL topped the night among Men 18-34 and posted its highest rating in this demo since its second telecast on 9/27/11.
RAISING HOPE posted a 2.2/5 and ranked #1 in its 9:30p half hour in Adults 18-49 (tie), Adults 18-34 and Teens.

WEDNESDAY
8:00-9:30     THE X FACTOR- WED: (Adults 18-49: 3.4/9, 10.7 Mil Total Viewers)
9:30-10:00   I HATE MY TEENAGE DAUGHTER: (Adults 18-49: 2.1/5, 5.4 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 3.0/8, 9.4 Mil Total Viewers)

 THE X FACTOR (Top 5 Perform) posted a 3.4/9, retaining 97% of its Total Viewers (10.7 vs. 11.0 Mil.) from the previous week.  THE X FACTOR won its 8-9:30p time period in Teens.

At 9:30p week two of I HATE MY TEENAGE DAUGHTER posted a 2.1/5 and won the 9:30p half hour in Teens.

FOX ranked #2 for the night among Adults 18-49 (tie) and Adults 18-34 and #1 for the night in Teens and Men 18-34 (tie).
               
THURSDAY
8:00-9:01     THE X FACTOR- THU: (Adults 18-49: 2.9/8, 9.8 Mil Total Viewers)
9:01-10:00   BONES: (Adults 18-49: 2.4/6, 8.1 Mil Total Viewers)
8:00-10:00   FOX PRIME: (Adults 18-49: 2.7/7, 9.0 Mil Total Viewers

THE X FACTOR at 8p (one of five voted off) posted a 2.9/8 and ranked #2 in its hour in Adults 18-49 and Adults 18-34 (tie) and in its second half hour gained +23% in Adults 18-49 (2.6 > 3.2) and +24% in Total Viewers (8.7 > 10.8 Mil.)

At 9p BONES posted a 2.4/6 and ranked #2 in its 9p hour in Adults 18-49 (tie) and Adults 18-34.

FOX ranked #2 for the night in Adults 18-49 and Adults 18-34 and #1 among Teens.

FRIDAY
8:00-9:00        KITCHEN NIGHTMARES (R): (Adults 18-49: 1.0/3, 2.7 Mil Total Viewers)
9:00-10:00      FRINGE (R): (Adults 18-49: 0.4/1, 1.6 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 0.7/2, 2.1 Mil Total Viewers)

With encores of KITCHEN NIGHTMARES and FRINGE, FOX ranked fourth for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:29        COPS: (Adults 18-49: 1.2/4, 3.8 Mil Total Viewers)
8:29-8:59        COPS 2 (R): (Adults 18-49: 1.3/4, 4.0 Mil Total Viewers)
8:59-10:00      TERRA NOVA (R): (Adults 18-49: 0.6/2, 2.3 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 0.9/3, 3.1 Mil Total Viewers)

With COPS and an encore TERRA NOVA, FOX ranked #3 for the night on a total primetime basis among Adults 18-49 and #2 among Adults 18-34.
.

SUNDAY
7:00-7:29        BOB’S BURGERS (RP): (A18-49: 0.7/2, 1.7 Mil Total Viewers)
7:29-7:59        CLEVELAND (R): (A18-49: 1.8/5, 4.2 Mil Total Viewers)
7:59-8:30        THE SIMPSONS: (A18-49: 3.0/7, 6.4 Mil Total Viewers)
8:30-9:00        CLEVELAND (P): (A18-49: 2.3/5, 5.1 Mil Total Viewers)
9:00-9:31        FAMILY GUY: (A18-49: 3.1/7, 6.1 Mil Total Viewers)
9:31-10:00      AMERICAN DAD: (A18-49: 2.5/6, 5.0 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A18-49: 2.2/5, 4.8 Mil Total Viewers)

FOX ranked No. 3 for the night in Adults 18-49 and No. 2 among Adults 18-34 and Teens.

FAMILY GUY and THE SIMPSONS were the top 2 entertainment programs of the night in Adults 18-34 and Teens.

THE SIMPSONS at 8p did 3.0/7, up +15% from two weeks ago without an NFL lead-in (vs. 2.6 on 11/27/11) among Adults 18-49.

At 8:30p CLEVELAND posted 2.3/5.

FAMILY GUY did 3.1/7, up +11% from two weeks ago without an NFL lead-in (vs. 2.8 on 11/27/11) among Adults 18-49.                                                     

At 9:30p AMERICAN DAD posted 2.5/6, up +14% from two weeks ago (11/27/11, 2.2/5).

In the 7p half hour an encore of BOB’S BURGERS did a 0.7/2.  At 7:30p an encore CLEVELAND did a 1.8/5.

DECEMBER 5 – 11, 2011

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX    2.1/6                FOX    1.9/6                FOX    6.0
ABC    1.7/5                ABC    1.3/4                ABC    6.2     
CBS    2.7/7                CBS    1.6/5                CBS    10.5
NBC    2.4/7                NBC    2.0/6                NBC    7.3

11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 11/27/11) among Adults 18-49:

11/12 Season thru 11/27  Live+Same Day Adults 18-49      Live + 7 Adults 18-49  % Change
TERRA NOVA                                     2.6/7                                       3.8/10                         +46%
HOUSE                                               2.9/7                                        4.2/10                         +45%
GLEE                                                  3.4/9                                        4.7/13                         +38%
NEW GIRL                                          4.0/10                                      5.5/14                         +38%
RAISING HOPE                                  2.6/6                                         3.4/8                          +31%
THE X FACTOR- Wed                        4.0/11                                      4.6/12                         +15%
THE X FACTOR- Thu                         3.8/10                                      4.4/12                         +16%
BONES                                               2.9/7                                        4.0/10                          +38%   
KITCHEN NIGHTMARES                   1.5/5                                         1.9/7                          +27%   
FRINGE                                              1.2/4                                         2.0/6                           +67%
THE SIMPSONS                                 3.3/8                                        3.9/9                           +18%
ALLEN GREGORY                             2.0/5                                         2.2/5                           +10% 
THE CLEVELAND SHOW                  2.3/6                                         2.7/6                           +17%
FAMILY GUY                                      3.3/7                                        4.3/10                          +30%
AMERICAN DAD                                2.5/6                                         3.0/7                           +20%

11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 11/27/11) among Total Viewers:

11/12 Season thru 11/27   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change
TERRA NOVA                                    7.8                                        10.4                         +33%
HOUSE                                               7.6                                        10.5                         +38%
GLEE                                                  8.0                                        10.7                         +34%
NEW GIRL                                          8.2                                        11.0                         +34%                  
RAISING HOPE                                  5.7                                         7.2                          +26%         
THE X FACTOR- Wed                      11.6                                        13.0                         +12%
THE X FACTOR- Thu                       11.5                                        12.9                         +12%
BONES                                               9.1                                        12.1                          +33%                   
KITCHEN NIGHTMARES                   3.7                                         4.5                          +22%                   
FRINGE                                              3.1                                         4.8                           +55%         
THE SIMPSONS                                7.0                                         8.1                          +16%
ALLEN GREGORY                             4.1                                         4.5                          +10%         
THE CLEVELAND SHOW                  4.8                                         5.4                          +13%         
FAMILY GUY                                      6.3                                         8.0                          +27%
AMERICAN DAD                                5.1                                         5.9                          +15%

(source; FOX)