Thus far in the 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo Versus the Same Period in the 2009/10 Season Among Key Demographics.
TeleFutura Highlights – NPM Broadcast Prime Week of 12/06/10:
• Last week, TeleFutura generated 872,000 Total Viewers 2+, 497,000 Adults 18-49 and 297,000 Adults 18-34 during broadcast prime.
• Thus far in the 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime versus the same period in the 2009/10 Season among Total Viewers 2+ (26 nights vs. 17 nights), Adults 18-49 (32 nights vs. 19 nights) and Adults 18-34 (30 nights vs. 20 nights).
• In its 10th week, TeleFutura’s 10pm novela “India”:
Attracted 871,000 Total Viewers 2+, 486,000 Adults 18-49 and 295,000 Adults 18-34.
Versus its prior week performance, the novela experienced single to double-digit audience increases among Total Viewers 2+ (871,000 vs. 810,000; +8%), Adults 18-49 (486,000 vs. 461,000; +5%) and Adults 18-34 (295,000 vs. 267,000; +10%).
Additionally, last week marked “India’s” third highest week performance among Adults 18-34 since premiering on October 5th, 2010.
• TeleFutura was the #2 Spanish-language Network, beating Telemundo, during broadcast prime on both Saturday and Sunday. On average, TeleFutura delivered significantly more Total Viewers 2+ (TF 928,000 vs. TEL 661,000; +40% Adv.), Adults 18-49 (TF 531,000 vs. TEL 392,000; +35% Adv.) and Adults 18-34 (TF 318,000 vs. TEL 257,000; +24% Adv.) than Telemundo this past weekend.
On Saturday night (December 11, 2010) from 8pm-11pm, TeleFutura aired back-to-back movie airings of “Cine de las Estrellas: Lucha Sangrienta” and “Cine de las Estrellas: Caceria Sangrienta,” delivering more Total Viewers 2+ (TF 791,000 vs. TEL 570,000; +39% Adv.), Adults 18-49 (TF 473,000 vs. TEL 316,000; +50% Adv.) and Adults 18-34 (TF 290,000 vs. TEL 209,000; +39% Adv.) than Telemundo’s “Cine de Impacto: Elektra” and “Cine de Impacto II: The Mummy”.
On Sunday night (December 12, 2010) from 7pm-11pm, TeleFutura’s primetime line-up, which included the movie airings of “Cine de las Estrellas: Dagas Gemelas” and “Cine de las Estrellas: Serpientes a Bordo,” beat Telemundo’s prime programming which included “Cine Millonario: Armageddon” and a special presentation of “Fabrica de Sueños” among Total Viewers 2+ (TF 1,030,000 vs. TEL 729,000; +41% Adv.), Adults 18-49 (TF 574,000 vs. TEL 449,000; +28% Adv.) and Adults 18-34 (TF 339,000 vs. TEL 294,000; +15% Adv.).
(Source: Univision – The Nielsen Company, NPM (12/06/2010-12/12/2010) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-12/12/2010) and 2009/2010 Season-To-Date (09/21/2009-12/13/2009). TF 10pm novela “India” last week aired 11/30/10, 12/01/10 & 12/03/10. Live+SD)
