Week 12: Univision is the 4th network among Adults 18-34


Univision Continues to Win Friday Nights, Ranking #1 for the Third Consecutive Week among both Adults 18-49 and Adults 18-34

Univision was the #4 network among Adults 18-34 for the entire week, delivering more Adult 18-34 viewers than ABC (+15%). For the 42nd time this year, Univision outperformed one or more of the top four E-L networks in this demo for the entire week.

Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.  Univision also out-delivered one or more of the English-Language broadcast networks on five out of seven nights.
Univision was the #1 network for the third consecutive Friday night among both Adults 18-49 and Adults 18-34.

Univision aired the top program among Adults 18-49 and Adults 18-34, “Fuerza Del Destino.”

2011 to-date, Univision is the top pick on Friday nights among Adults 18-34, ranking #1   92% of the time (46 out of 50 weeks). Furthermore, in the current season Univision has been the #1 Network on Friday nights 11 out of 12 weeks for the demographic.

Among Adults 18-49, Univision has been #1 on 27 out of 50 weeks in 2011 (54% of the time), with seven #1 nights in the first 12 weeks of the current season.

Delivering its highest weekly Total Viewers 2+ audience to date, “Fuerza Del Destino” also posted gains among Total Viewers 2+ (5 Million, +1%), Adults 18-49 (2.7 Million, +1%), and Adults 18-34 (1.6 Million, +6%) compared to the prior week.

“Don Francisco Presenta” featured guest appearances by Juan Soler, Adal Ramones and  Karim on Monday and helped Univision rank as the #2 network for the night. The telecast grew its audience among Total Viewers 2+ (2.5 million; +3%), Adults 18-49 (1.4 million; +7%), and Adults 18-34 (741,000; +3%) compared to last week’s episode (11/28/11).

Airing the “Aqui y Ahora” special “Shakira: A Su Propio Ritmo” (Shakira…To Her Own Beat), Univision was the #2 network choice Tuesday night among Adults 18-34.  The special increased the “Aqui y Ahora” audience versus the prior week and averaged 2.7 million Total Viewers 2+ (+11%), 1.5 million Adults 18-49 (+8%), and 787,000 Adults 18-34 (+7%).

On Thursday night, Univision aired a news documentary special “Noticias Univision Presenta: Documentales Univision, La Amenaza Irani” covering Iran’s growing political, economic and military ties in Latin America.  The news documentary delivered 2.6 million Total Viewers 2+, 1.5 million Adults 18-49, and 859,000 Adults 18-34 and ranked among the top 20 programs for the night in those demographics.

(Source: Univision – The Nielsen Company, NPM, Live+SD data ;(12/05/2011-12/11/2011)) M-Sat 8pm-11pm, Sun 7pm-11pm; 2011TD (1/1- 12/11/2011); 2011-12 Season-to-date (9/19- 12/11/2011); 2010-11 Season-to-date (9/20-12/12/2010);  Program rank includes programs duration >29 minutes)