Week 13: TeleFutura attracted over half a million viewers

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Last week, TeleFutura attracted over half a million Total Viewers 2+ (523,000), 291,000 Adults 18-49 and 144,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).


In its new time period, M-F 8pm-9pm novela, “Reto de Mujer”…
Averaged 329,000 Total Viewers 2+, 188,000 Adults 18-49 and 59,000 Adults 18-34.

Experienced audience percent growth from the prior week at 8p-9p (12/05/2011-12/09/2011) among Total Viewers 2+ (329,000 vs. 318,000; +3%), Adults 18-49 (188,000 vs. 170,000; +11%) and Adults 18-34 (59,000 vs. 54,000; +9%).

Correo de Inocentes, TeleFutura’s M-F 9pm-10pm novela…
Drew in 339,000 Total Viewers 2+, 200,000 Adults 18-49 and 58,000 Adults 18-34. 

Versus its prior week average (12/05/11-12/09/11), “Correo de Inocentes” grew its audience among Total Viewers 2+ (339,000 vs. 298,000; +14%), Adults 18-49 (200,000 vs. 143,000; +40%) and Adults 18-34 (58,000 vs. 47,000; +23%).

The grand finale of “Protagonistas,” TeleFutura’s M-F 10pm-11pm reality show…

Generated 607,000 Total Viewers 2+, 341,000 Adults 18-49 and 218,000 Adults 18-34.

Registered week-to-week percentage growth among Adults 18-34 (218,000 vs. 202,000; +8%).

Delivered a record week since premiering on TeleFutura on 11/08/11 among Adults 18-49 and was the 2nd highest week performance among Total Viewers and Adults 18-34.

On Sunday (12/18/11), TeleFutura ranked as the #2 Spanish-language network, beating Telemundo, from 7pm-11pm.  TeleFutura’s primetime line-up which included back-to-back specials “Famosos en la Noticia 2011,” “Lupita D’Alessio: En Carne Viva” and feature film “Historia de la Navidad (The Nativity Story)” on “Cine de las Estrellas” (“THE NATIVITY STORY”) out-performed Telemundo’s entire primetime programming which consisted of “Pa’Lante con Cristina,” “Cine Nuestro: Matar o Morir” and “Cine Nuestro II: El Macho” by  significant levels among Total Viewers 2+ (TF 902,000 vs. TEL 657,000; +37% Adv.), Adults 18-49 (TF 469,000 vs. TEL 351,000; +34% Adv.) and Adults 18-34 (TF 265,000 vs. TEL 212,000; +25% Adv.) .

Head-to-head at 7pm, TeleFutura’s one-hour special of “Famosos en la Noticia 2011” beat Telemundo’s “Pa’Lante con Cristina” by double-digit margins across key demographics such as Total Viewers 2+ (TF 715,000 vs. TEL 627,000; +14% Adv.), Adults 18-49 (TF 407,000 vs. TEL 318,000; +28% Adv.) and Adults 18-34 (TF 241,000 vs. TEL 165,000; +46% Adv.). 

At 7pm, “Famosos en la Noticia 2011” delivered a strong performance in comparison to previous “Famosos en la Controversia” special which aired on 09/25/11 among Total Viewers 2+ (+11% to 715,000), Adults 18-49 (+7%; 407,000) and Adults 18-34 (+67%; to 241,000).

(Source: Univision – The Nielsen Company, NPM (12/12/2011-12/18/2011). TF “Reto de Mujer” vs. prior week (12/05/11-12/09/11) based on Strict Daypart 8p-9p; Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm), Live+SD.)