Fox: Network Posts Year-Over-Year Lifts on 5 of 7 Nights, Achieves +16% Viewership Gain Versus Last Fall.
With the season finales of TERRA NOVA and THE X FACTOR last week, FOX finished the fourth quarter tied for first place among Adults 18-49 – a rank it has achieved only once before in the past decade – and won the quarter outright in the Adults 18-34 and Teen demos.
In addition, FOX was the only network to post double-digit gains among both Adults 18-49 (+14%) and Total Viewers (+16%) versus last fall, and saw year-over-year ratings lifts on 5 nights of the week (Monday, Tuesday, Wednesday, Thursday and Friday).
This fall, FOX had:
FOX had 6 of the Top 20 programs among Adults 18-49: NEW GIRL (No. 8), THE X FACTOR-WED (No. 11), GLEE (No. 14 tie), THE X FACTOR-THU (No. 14 tie), FAMILY GUY (No. 16 tie) and HOUSE (No. 16 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 3), FAMILY GUY (No. 5), GLEE (No. 8 tie), SIMPSONS (No. 8 tie), AMERICAN DAD (No. 13), THE X FACTOR-WED (No. 15), HOUSE (No. 16), THE X FACTOR-THU (No. 17) and RAISING HOPE (No. 19).
FOX had 12 of the Top 20 programs among Teens: GLEE (No. 1), FAMILY GUY (No. 2), NEW GIRL (No. 4), SIMPSONS (No. 6), AMERICAN DAD (No. 8), THE X FACTOR-WED (No. 9 tie), THE X FACTOR-THU (No. 9 tie), THE CLEVELAND SHOW (No. 13), RAISING HOPE (No. 15 tie), TERRA NOVA (No. 15 tie), ALLEN GREGORY (No. 17 tie) and BONES (No. 17 tie).
Week of December 19 – 25, 2011 — Nightly and Program Highlights
Last week, FOX ranked No. 2 in the core adult demographic.
MONDAY
8:00-10:00 TERRA NOVA: (Adults 18-49: 2.2/6, 7.2 Mil Total Viewers)
On Monday, the two-hour finale of TERRA NOVA delivered a 2.2/6 in Adults 18-49, up +5% in the core demo and also up +4% in Total Viewers (7.2 vs. 6.9 Mil).
TERRA NOVA posted its highest Teens rating since its series premiere on 9/26/11, matching its series high. TERRA NOVA was also the highest rated program of the night in Men 18-49.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34 and Teens.
TUESDAY
8:00-9:00 GLEE (R): (Adults 18-49: 1.1/3, 3.2 Mil Total Viewers)
9:00-9:31 NEW GIRL (R): (Adults 18-49: 1.1/3, 2.8 Mil Total Viewers)
9:31-10:00 RAISING HOPE (R): (Adults 18-49: 1.0/3, 2.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/3, 3.0 Mil Total Viewers)
FOX aired encores of GLEE (1.1/3), NEW GIRL (1.1/3) and RAISING HOPE (1.0/3) on Tuesday and ranked #3 for the night among Adults 18-49 (tie) and Adults 18-34 and #1 in Teens.
WEDNESDAY
8:00-9:31 THE X FACTOR- WED: (Adults 18-49: 3.3/10, 11.2 Mil Total Viewers)
9:31-10:00 I HATE MY TEENAGE DAUGHTER: (Adults 18-49: 2.0/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.0/9, 9.9 Mil Total Viewers)
FOX won Wednesday night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
Despite a -6% drop in Adults 18-49 TV usage versus the previous week, THE X FACTOR performance finale (Top 3) posted a 3.3/10, up +4% in Total Viewers (11.2 vs. 10.8 Mil) and +14% in Teens (2.4 vs. 2.1).
THE X FACTOR was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens. Showing momentum, THE X FACTOR gained +23% in its last half hour vs. its first in Adults 18-49 (half-hours: 3.0 > 3.3 > 3.7).
At 9:30p I HATE MY TEENAGE DAUGHTER posted a 2.0/6, up +11% from the previous week in Adults 18-49, +7% in Adults 18-34 (1.6 vs. 1.5) and +14% in Total Viewers (5.8 vs. 5.1 Mil.) I HATE MY TEENAGE DAUGHTER was the second highest rated program of the night (behind THE X FACTOR) in Adults 18-34 and it won its half hour in Adults 18-49, Adults 18-34 and Teens.
THURSDAY
8:00-10:00 THE X FACTOR- THU: (Adults 18-49: 3.8/11, 12.6 Mil Total Viewers)
FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
THE X FACTOR season one finale posted a 3.8/11, up +31% from the previous week among Adults 18-49 (vs. 2.9/9), +27% in Adults 18-34 (2.8/10 vs. 2.2/8), +58% in Teens (3.0/11 vs. 1.9/7) and +27% in Total Viewers (12.6 vs. 9.9 Mil).
THE X FACTOR finale delivered FOX’s most-watched entertainment telecast of the season (12.6 Mil).
THE X FACTOR was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens, and gained +27% in its last half hour vs. its first in Adults 18-49 (half-hours: 3.3 > 3.8 > 3.9 > 4.2).
FRIDAY
8:00-9:01 KITCHEN NIGHTMARES (R): (Adults 18-49: 0.8/3, 2.4 Mil Total Viewers)
9:01-10:00 FRINGE (R): (Adults 18-49: 0.5/2, 1.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.6/2, 1.9 Mil Total Viewers
With encores of KITCHEN NIGHTMARES and FRINGE, FOX ranked #4 for the night among Adults 18-49 and #3 among Adults 18-34 (tie).
SATURDAY
8:00-9:00 TERRA NOVA (RS): (Adults 18-49:1.4/6, 4.3 Mil Total Viewers)
9:00-10:00 TERRA NOVA (RS): (Adults 18-49: 1.0/3, 3.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.2/4, 3.7 Mil Total Viewers
FOX ranked #2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34 with repeats of TERRA NOVA.
SUNDAY
7:00-7:30 BOB’S BURGERS (RS): (A18-49: 0.3/1, 1.1 Mil Total Viewers)
7:30-7:59 CLEVELAND (RS): (A18-49: 0.5/2, 1.3 Mil Total Viewers)
7:59-8:30 THE SIMPSONS (RS): (A18-49: 0.8/3, 1.9 Mil Total Viewers)
8:30-9:00 CLEVELAND (RS): (A18-49: 0.8/3, 2.1 Mil Total Viewers)
9:00-9:31 FAMILY GUY (RS): (A18-49: 1.0/3, 2.3 Mil Total Viewers)
9:31-10:00 AMERICAN DAD (RS): (A18-49: 1.0/3, 2.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 0.7/2, 1.8 Mil Total Viewers)
With repeat animation, FOX ranked #4 for the night in Adults 18-49 and #3 among Adults 18-34.
Weekly Program Rankers
4 of the Top 20 programs among Adults 18-49: THE X FACTOR-THU (No. 3), THE X FACTOR-WED (No. 4), TERRA NOVA (No. 9) and I HATE MY TEENAGE DAUGHTER (No. 15).
4 of the Top 20 programs among Adults 18-34: THE X FACTOR-THU (No. 3), THE X FACTOR-WED (No. 4), TERRA NOVA (No. 8 tie) and I HATE MY TEENAGE DAUGHTER (No. 8 tie).
13 of the Top 20 programs among Teens: THE X FACTOR-THU (No. 3), THE X FACTOR-WED (No. 4), TERRA NOVA (No. 5), GLEE (No. 9), FAMILY GUY SP-XMAS (No. 10 tie), NEW GIRL (No. 10 tie), I HATE MY TEENAGE DAUGHTER (No. 10 tie), TERRA NOVA ENC- XMAS EVE 8P (No. 10 tie), RAISING HOPE (No. 17 tie), THE CLEVELAND SHOW SP-XMAS (No. 17 tie), TERRA NOVA ENC-XMAS EVE 9P (No. 17 tie), THE SIMPSONS SP-XMAS (No. 20 tie) and AMERICAN DAD SP-XMAS (No. 20 tie).
3 of the Top 20 programs among Total Viewers: THE X FACTOR-THU (No. 2), THE X FACTOR-WED (No. 5) and TERRA NOVA (No. 16).
DECEMBER 19 – 25, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.7/5 FOX 1.4/5 FOX 5.5
ABC 1.3/4 ABC 1.0/4 ABC 4.4
CBS 1.4/4 CBS 0.8/3 CBS 6.8
NBC 2.2/7 NBC 1.6/6 NBC 7.2
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 12/11/11) among Adults 18-49:
11/12 Season thru 12/11 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
TERRA NOVA 2.6/7 3.7/10 +42%
HOUSE 2.8/7 4.2/10 +50%
GLEE 3.3/9 4.6/13 +39%
NEW GIRL 3.9/10 5.5/14 +41%
RAISING HOPE 2.5/6 3.3/8 +32%
THE X FACTOR- Wed 3.9/11 4.5/12 +15%
TEENAGE DAUGHTER 2.4/6 2.8/7 +17%
THE X FACTOR- Thu 3.7/10 4.3/12 +16%
BONES 2.8/7 3.9/10 +39%
KITCHEN NIGHTMARES 1.5/5 1.9/7 +27%
FRINGE 1.2/4 2.0/6 +67%
THE SIMPSONS 3.4/8 3.9/10 +15%
ALLEN GREGORY 2.1/5 2.3/5 +10%
THE CLEVELAND SHOW 2.4/6 2.7/6 +13%
FAMILY GUY 3.3/7 4.3/10 +30%
AMERICAN DAD 2.5/6 3.0/7 +20%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 12/11/11) among Total Viewers:
11/12 Season thru 12/11 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
TERRA NOVA 7.8 10.3 +32%
HOUSE 7.6 10.4 +37%
GLEE 7.8 10.6 +36%
NEW GIRL 8.0 10.8 +35%
RAISING HOPE 5.5 7.1 +29%
THE X FACTOR- Wed 11.4 12.8 +12%
TEENAGE DAUGHTER 6.1 6.8 +11%
THE X FACTOR- Thu 11.3 12.6 +12%
BONES 8.9 11.9 +34%
KITCHEN NIGHTMARES 3.7 4.5 +22%
FRINGE 3.1 4.8 +55%
THE SIMPSONS 7.2 8.2 +14%
ALLEN GREGORY 4.3 4.6 +7%
THE CLEVELAND SHOW 4.9 5.5 +12%
FAMILY GUY 6.4 8.1 +27%
AMERICAN DAD 5.1 5.9 +16%
(source; FOX)
