Last week, TeleFutura drew in 451,000 Total Viewers 2+, 279,000 Adults 18-49 and 144,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
TeleFutura’s M-F 8pm novela , “Reto de Mujer”…Generated 322,000 Total Viewers 2+, 188,000 Adults 18-49 and 77,000 Adults 18-34.
In comparison to its prior week average (12/12/11-12/16/11), “Reto de Mujer” experienced audience growth among Adults 18-34 (77,000 vs. 59,000; +31%).
Correo de Inocentes, TeleFutura’s M-F 9pm-10pm novela…Attracted 329,000 Total Viewers 2+, 187,000 Adults 18-49 and 62,000 Adults 18-34.
Grew its audience by single-digit margins versus the prior week performance among Adults 18-34 (62,000 vs. 58,000; +7%).
The premiere week of TeleFutura’s successful mini-series “El Capo” M-F 10pm-11pm…
Averaged 556,000 Total Viewers 2+, 406,000 Adults 18-49 and 245,000 Adults 18-34.
Immediately impacted the time period in comparison to the prior week and prior 4 weeks among key demographics such as Adults 18-49 and Adults 18-34.
Vs. Prior Week: Adults 18-49 (406,000 vs. 341,000; +19%) and Adults 18-34 (245,000 vs. 218,000; +12%).
Vs. Prior 4 Weeks: Adults 18-49 (406,000 vs. 368,000; +10%) and Adults 18-34 (245,000 vs. 234,000; +5%).
On Sunday night (December 25, 2011), TeleFutura aired from 6pm-8pm the feature film “El Perro De La Mafia” (“THE DOGFATHER”) on “Cine de las Estrellas” which out-performed Telemundo’s movie “Maravilloso Mundo de Disney: Santa Clause 3-Escape Clause” (6:30pm-8:30pm) among Total Viewers 2+ (TF 896,000 vs. TEL 625,000; +43% Adv.), Adults 18-49 (TF 529,000 vs. TEL 310,000; +71% Adv.) and Adults 18-34 (TF 287,000 vs. TEL 203,000; +41% Adv.).
(Source: Univision – The Nielsen Company, NPM (12/19/2011-12/25/2011). TF “El Capo” premiere week (12/19/11-12/23/11) vs. prior week (12/12/11-12/16/11) & vs. prior 4 weeks (11/21/11-12/18/11), based on Strict Daypart 10p-11p. Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.)
