Week 14: TeleFutura's nightly wins continue to grow

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In the current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo Versus the Same Period In the 2009/10 Season Among Key Demographics.
 
TeleFutura Highlights – NPM Broadcast Prime Week of 12/20/10:
 
•       Last week, TeleFutura attracted nearly 900,000 Total Viewers 2+, 498,000 Adults 18-49 and 292,000 Adults 18-34 during Broadcast Prime.
 
•      TeleFutura reported audience growth among Total Viewers 2+ (895,000 vs. 784,000; +14%), Adults 18-49 (498,000 vs. 448,000; +11%) and Adults 18-34 (292,000 vs. 273,000; +7%) versus its previous week performance (12/13/10-12/19/10) during broadcast prime.
 
•      In the current 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (30 nights vs. 25 nights), Adults 18-49 (35 nights vs. 25 nights) and Adults 18-34 (35 nights vs. 27 nights).
 
•      In the Monday to Friday 10pm hour, TeleFutura’s  “India”:
 
ü   Generated 785,000 Total Viewers 2+, 439,000 Adults 18-49 and 256,000 Adults 18-34.
 
ü   Grew its audience among Total Viewers 2+ (785,000 vs. 737,000; +7%), Adults 18-49 (439,000 vs. 430,000; +2%) and Adults 18-34 (256,000 vs. 250,000; +2%) versus its prior week average.
•     During weekend broadcast prime, TeleFutura delivered more Total Viewers 2+ (TF 1,077,000 vs. TEL 1,035,000; +4% Adv.), and Adults 18-49 (TF 646,000 vs. TEL 642,000; +1% Adv.) than Telemundo. 
 
On Saturday night (December 25, 2010) from 8p-11p, TeleFutura’s primetime programming, that consisted of back-to-back movies “Cine de  las Estrellas: Spider-Man 2,” “Cine de las Estrellas Sat 2: Profesion Letal (Crash and Burn) ”  out-performed Telemundo’s  prime time line-up which included “Maravilloso Mundo de Disney: The Santa Clause” and “Fiesta Navideña III: Dragon – The Bruce Lee Story” among Total Viewers 2+ (TF 1,190,000 vs. TEL 668,000; +78% Adv.), Adults 18-49 (TF 762,000 vs. TEL 412,000; +85% Adv.) and Adults 18-34 (TF 475,000 vs. TEL 247,000; +92% Adv.) by significant margins.
 
•     Additionally, Sunday’s special airing of “Famosos en la Noticia 2010” from 7pm-8pm, featuring the 25 celebrities that made news in 2010:
•     Attracted 957,000 Total Viewers 2+, 551,000 Adults 18-49 and 273,000 Adults 18-34.
 
Reported single to double-digit audience increases among all key demographics, including Total Viewers 2+ (957,000 vs. 920,000; +4%), Adults 18-49 (551,000 vs. 366,000; +51%) and Adults 18-34 (273,000 vs. 196,000; +39%) compared to the 2009 edition of “Famosos en la Controversia” (12/06/09).
 
Is currently, TeleFutura’s 2nd highest-rated “Famosos” special airing in the 2010/2011 Season among Total Viewers 2+ and Adults 18-49.
 
TF Source: The Nielsen Company, NPM (12/20/2010-12/26/2010) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-12/26/2010) and 2009/2010 Season-To-Date (09/21/2009-12/27/2009). TF 10pm novela “india” last week did not air on12/24/10.  Live+SD.
 
(source: Univision)