Finished the Week as the #2 network among Adults 18-34, Out-delivering FOX, ABC, and CBS
Univision Ranked as the #4 Network among Adults 18-49
Univision is the #1 Network Pick on Friday Nights in 2011among both Adults 18-49 and Adults 18-34
Univision was the #4 network among Adults 18-49 for the entire week, delivering +3% more viewers than ABC.
Univision finished the week as the #2 network among Adults 18-34, out-delivering FOX (+1%), ABC (+35%), and CBS (+63%). For the 44th time in 2011, Univision outperformed one or more of the top four E-L networks among Adults 18-34 for the entire week.
Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34. Univision also out-delivered one or more of the English-Language broadcast networks on six out of seven nights among Adults 18-49.
Univision aired 8 of the top 20 programs among Adults 18-34 this past week.
Teens 12-17 tuned into Univision this week as the network ranked #4 and delivered more viewers than CBS (+8%) and CW (+88%).
Univision was the #1 network for the ninth consecutive Friday night among both Adults 18-49 and Adults 18-34.
Univision aired the top 3 programs for the night among Adults 18-34 including the #1 “Fuerza Del Destino,” #2 “Rosa de Guadalupe,” and #3 “Familia Con Suerte.” Univision’s entire primetime lineup also ranked among the top five programs Friday night among Adults 18-49.
In 2011, Univision has been the top pick on Friday nights among Adults 18-34 92% of the time (48 out of 52 weeks). Furthermore, in the current season Univision has been the #1 Network on Friday nights 13 out of 14 weeks for the demographic.
Among Adults 18-49, Univision has been #1 on 29 out of 52 Fridays in 2011 (56% of the time), with nine #1 nights in the first 14 weeks of the current season.
This was the 39th night Univision ranked as the #1 broadcast network among Adults 18-49 in 2011, and the 90th night as #1 among Adults 18-34 – increases from last year.
Univision kicked off the week as the #1 network among Adults 18-34 airing the #1 program for the demographic on Monday night.
On Tuesday night, airing the top two programs for the night, Univision maintained its #1 rank among Adults 18-34.
(Source Univision -: The Nielsen Company, NPM, Live+SD data ;(12/19/2011-12/25/2011)) M-Sat 8pm-11pm, Sun 7pm-11pm; 2011 (12/26/10- 12/25/2011); 2011-12 Season-to-date (9/19- 12/25/2011); 2010-11 Season-to-date (9/20-12/26/2010); Program rank includes programs duration >29 minutes)
