Univision Finished the Week as the #2 Broadcast Network In Overall Primetime Among ALL Adults 18-34. Univision Highlights – NPM Broadcast Prime Week of 12/20/10:
• Univision finished the week as the #2 ranked broadcast network, behind FOX, in overall prime among Adults 18-34 (845,000). Additionally, Univision was the #2 broadcast network in primetime among Kids 2-11 (421,000), ranked #4 among Teens 12-17 (163,000) and ranked #5 among Total Viewers 2+ (3.0 million) and Adults 18-49 (1.6 million).
• Univision reported growth last week in overall primetime versus the comparable week last year among Adults 18-49 (+7%) and Adults 18-34 (+5%).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX on 6 out of 7 nights among Adults 18-34, on 5 out of 7 nights among Adults 18-49 and Teens 12-17 and on 2 out of 7 nights among Total Viewers 2+.
• In all of 2010, Univision has ranked as the #1 broadcast network in overall primetime on 80 nights among Adults 18-34 and on 35 nights among Adults 18-49.
• Last week, Univision had 3 of the Top 5 primetime broadcast programs among Adults 18-49 and Adults 18-34.
Additionally, among Teens 12-17 the Top broadcast program of the week was “Soy Tu Dueña” (Woman of Steel).
• Univision captured the #1 broadcast network position on two nights, Tuesday (1.3 million) and Wednesday (1.2 million) among ALL Adults 18-34, beating its closest competitors, NBC(+9%) and FOX (+58%), respectively. Additionally, Univision was the #1 ranked broadcast network on Wednesday night among Adults 18-49 (2.4 million) and Teens (309,000).
• As it approaches its grand finale, Univision’s “Soy Tu Dueña” (Woman of Steel) was the #1 broadcast program on Monday, Tuesday and Wednesday nights among Adults 18-49 and Adults 18-34.
• Univision’s 8pm novela “Eva Luna” was the #2 program on Wednesday night among Adults 18-34 (1.0 million), behind “Soy Tu Dueña” (Woman of Steel), and on Monday and Tuesday the novela ranked among the Top 10 broadcast programs of the night.
• For the night, “Sábado Gigante” (Giant Saturday) helped Univision take the #2 broadcast network ranking on Saturday night among Adults 18-49 (1.2 million), Adults 18-34 (605,000) and Teens 12-17 (148,000).
(source: Univision)
