• TeleFutura started the first week in 2011 as the #2 Spanish-Language network in broadcast prime, beating Telemundo by strong margins among Total Viewers 2+ (TF 1,137,000 vs. TEL 913,000; +25% Adv.), Adults 18-49 (TF 657,000 vs. TEL 496,000; +32% Adv.) and among Adults 18-34 (TF 410,000 vs. TEL 305,000; +34% Adv.).
• TeleFutura also out-delivered the CW network by impressive levels among Total Viewers 2+ (TF 1,137,000 vs. CW 1,060,000; +7% Adv.), Adults 18-49 (TF 657,000 vs. CW 483,000; +36% Adv.) and among Adults 18-34 (TF 410,000 vs. CW 249,000; +65% Adv.) during broadcast prime last week.
• TeleFutura reported audience gains versus its previous week performance and same week last year in broadcast prime among Total Viewers 2+, Adults 18-49 and Adults 18-34:
Compared to the Prior Week (12/20/10-12/26/10): Total Viewers 2+ (1,137,000 vs. 895,000; +27%), Adults 18-49 (657,000 vs. 498,000; +32%) and Adults 18-34 (410,000 vs. 292,000; +40%).
Compared to Last Year (12/28/09-01/03/10): Total Viewers 2+ (+2%), Adults 18-49 (+6%) and Adults 18-34 (+7%).
• In the current 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Total Viewers 2+ (36 nights vs. 28 nights), Adults 18-49 (41 nights vs. 29 nights) and Adults 18-34 (41 nights vs. 30 nights).
• At 10pm, TeleFutura’s weeknight novela “India,” Averaged 951,000 Total Viewers 2+, 544,000 Adults 18-49 and 302,000 Adults 18-34.
Delivered its 2nd HIGHEST weekly performance levels among Total Viewers 2+ and 3rd highest weekly performance among Adults 18-49 and Adults 18-34 since premiering on 10/05/10.
Reported strong audience increases versus its previous week average among Total Viewers 2+ (951,000 vs. 785,000; +21%), Adults 18-49 (544,000 vs. 439,000; +24%) and Adults 18-34 (302,000 vs. 256,000; +18%).
Out-delivered Telemundo’s “Alguien Te Mira” among Total Viewers 2+ (TF 951,000 vs. TEL 922,000; +3% Adv.)
• Depending on the demographic, TeleFutura’s advantage over Telemundo during weekend broadcast prime ranged from +50% to +65%: Total Viewers 2+ (TF 1,407,000 vs. TEL 938,000; +50% Adv.), Adults 18-49 (TF 827,000 vs. TEL 508,000; +63% Adv.) and Adults 18-34 (TF 535,000 vs. TEL 324,000; +65% Adv.).
On Saturday night (January 1, 2011 from 8pm-11pm), TeleFutura aired “Cine de las Estrella: Un Juego Contra el Destino” and “Cine de las Estrellas: Vivo o Muerto”, drawing more Viewers 2+ (TF 1,328,000 vs. TEL 992,000; +34% Adv.), Adults 18-49 (TF 816,000 vs. TEL 540,000; +51% Adv.) and Adults 18-34 (TF 545,000 vs. TEL 336,000; +62% Adv.) than Telemundo’s “Celebrando Cantinflas III: Sube y Baja” and “Celebrando Cantinflas IV: El Bolero de Raquel.”
On Sunday night (January 2, 2011 from 7pm-11pm), TeleFutura’s primetime line-up that included back-to-back movie airings of “Cine de las Estrellas: Mi Amigo Shiloh” and “Cine de las Estrellas: Comando” out-performed Telemundo prime time programming which included “Cine en Casa: Greystoke- The Legend of Tarzan” and “Cine Millonario: The Star of Bethlehem” among Total Viewers 2+ (TF 1,467,000 vs. TEL 897,000; +64% Adv.) Adults 18-49 (TF 835,000 vs. TEL 484,000; +73% Adv.) and Adults 18-34 (TF 527,000 vs. TEL 315,000; +67% Adv.) by double-digit margins.
(Source: Univision – The Nielsen Company, NPM (12/27/2010-01/02/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-01/02/2011) and 2009/2010 Season-To-Date (09/21/2009-01/03/2010). TF 10pm novela “India” and TEL “Alguien Te Mira” last week didn’t aired 12/31/10. Live+SD)
