Last week, TeleFutura generated over half a million Total Viewers 2+ (544,000), 330,000 Adults 18-49 and 185,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Versus its previous week performance (12/19/11-12/25/11), TeleFutura reported double-digit percentage growth among Total Viewers 2+ (544,000 vs. 451,000; +21%), Adults 18-49 (330,000 vs. 279,000; +18%) and Adults 18-34 (185,000 vs. 144,000; +28%) during broadcast prime.
TeleFutura’s weeknight novela “Reto de Mujer” at 8pm…
Drew in 342,000 Total Viewers 2+, 206,000 Adults 18-49 and 77,000 Adults 18-34.
Grew its audience by single to double-digit margins versus its previous week (12/19/11-12/23/11), among Total Viewers 2+ (342,000 vs. 322,000; +6%) and Adults 18-49 (206,000 vs. 188,000; +10%).
The final week performance of “Correo de Inocentes” on TeleFutura at 9pm-10pm…
Averaged 470,000 Total Viewers 2+, 268,000 Adults 18-49 and 115,000 Adults 18-34.
Significantly increased its audience in comparison to its prior week levels across key demographics that included Total Viewers 2+ (470,000 vs. 329,000; +43%), Adults 18-49 (268,000 vs. 187,000; +43%) and Adults 18-34 (115,000 vs. 62,000; +85%).
The 2nd week of TeleFutura’s “El Capo” M-F 10pm-11pm…
Attracted 603,000 Total Viewers 2+, 406,000 Adults 18-49 and 272,000 Adults 18-34.
Grew its audience over the premiere week (12/19/11-12/23/11) among Total Viewers 2+ (603,000 vs. 556,000; +8%) and Adults 18-34 (272,000 vs. 245,000; +11%).
On Saturday night (December 31, 2011), TeleFutura’s two-hour of “Cine de las Estrellas” which featured “Kickboxer 3: Arte de la Guerra” (“KICKBOXER 3: THE ART OF WAR”) from 9pm-11pm out-delivered Telemundo’s feature film “Festival Fin de Año Cantinflas: El Ministro y Yo” (8:30pm-11pm) among Adults 18-34 (TF 184,000 vs. TEL 162,000; +14% Adv.)
Additionally, on Sunday night (January 1, 2012) TeleFutura aired from 7pm-8:30pm “Cine de la Estrellas: El Desafio” (“NO RETREAT, NO SURRENDER”) which out-performed Telemundo’s movie “Maravilloso Mundo de Disney: Hercules” (7pm-9pm) among Total Viewers 2+ (TF 1,065,000 vs. TEL 1,038,000; +3% Adv.), Adults 18-49 (TF 601,000 vs. TEL 499,000; +20% Adv.) and Adults 18-34 (TF 337,000 vs. TEL 309,000; +9% Adv.).
(Source: Univision – The Nielsen Company, NPM. TF Current Week (12/26/2011-01/01/2012) vs. Prior Week (12/19/11-12/25/11), Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.)
