CBS Wins the Week By a Wide Margin in Viewers and Key Demos
CBS Extends its Season-to-Date Adult 18-49 Lead
Network Posts Growth From Same Week Last Year and for the Season in Viewers and Key Demos
CBS Wins Every Half-Hour in Viewers and Demos on Monday and Tuesday
“The Good Wife” Delivers Season-High Ratings in Viewers and Key Demos
Big performances by CBS’s comedies, dramas, Tim Tebow and the Denver Broncos led CBS to a decisive weekly win in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Jan. 8, week 16 of the 2011-2012 season.
CBS posted its best weekly deliveries in viewers and key demographics since the week ending Nov. 6, 2011. Compared to the same week last year, CBS was up +28% in households, +30% in viewers, +35% in adults 25-54 and +43% in adults 18-49.
For the week in viewers: CBS (12.67m), NBC (8.26m), ABC (7.27m) and FOX (4.23m). Season-to-date: CBS (12.15m), ABC (8.63m), FOX (8.33m) and NBC (7.45m).
For the week in key demographics, CBS was first in both adults 25-54 (4.2/10) and adults 18-49 (3.3/09). Season-to-date, CBS is first in adults 25-54 (4.1/10) and adults 18-49 (3.2/09).
For the week in households: CBS (7.7/12), NBC (5.0/08), ABC (4.6/07) and FOX (2.6/04). Season-to-date: CBS (7.6/12), ABC (5.5/09), FOX (5.0/08) and NBC (4.6/08).
Season-to-date, CBS is up +7% in and adults 18-49, +4% in viewers and +5% in adults 25-54.
CBS Weekly Highlights:
— Monday, CBS was first in households (7.2/11), viewers (11.99m), adults 25-54 (4.8/10), adults 18-49 (3.8/09) and adults 18-34 (2.4/07).
HOW I MET YOUR MOTHER was first in households (6.1/09), viewers (10.14m), adults 25-54 (4.7/10), adults 18-49 (3.9/09) and adults 18-34 (3.4/10).
2 BROKE GIRLS was first in households (7.2/10), viewers (12.10m), adults 25-54 (5.4/11), adults 18-49 (4.4/10) and adults 18-34 (3.3/09). 2 BROKE GIRLS built on its lead-in by +18% in households, +15% in adults 25-54, +13% in adults 18-49 and added +1.96m viewers (+19%). Compared to the last first-run episode (on Dec. 12, 2011 at 8:00 PM), 2 BROKE GIRLS was up +2% in adults 25-54 (from 5.3/13), +5% in adults 18-49 (from 4.2/11) and +18% in adults 18-34 (from 2.8/09).
TWO AND A HALF MEN was first in households (8.3/12), viewers (13.94m), adults 25-54 (5.8/12), adults 18-49 (4.5/10) and adults 18-34 (2.8/10).
MIKE & MOLLY was first in households (7.2/10), viewers (11.90m), adults 25-54 (5.0/10) and adults 18-49 (3.8/09).
HAWAII FIVE-0 was first in households (7.3/12), viewers (11.90m), adults 25-54 (3.9/09) and adults 18-49 (2.9/07). Compared to the last first-run episode (on Dec. 12, 2011), HAWAII FIVE-0 was up +4% in households (from 7.0/11), +3% in adults 25-54 (from 3.8/09), even in adults 18-49 and added +610,000 viewers (from 11.29m, +5%).
— Tuesday, CBS was first in households (10.0/15), viewers (16.27m), adults 25-54 (4.7/11) and adults 18-49 (3.4/09). CBS posted its best Tuesday delivery with regularly scheduled programming in households since Nov. 8, 2011, in viewers since Sept. 20, 2011 (premiere week Tuesday) and in both adults 25-54 and adults 18-49 since Oct. 25, 2011. CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49. CBS won its 15th Tuesday in 16 weeks in viewers.
NCIS was first in households (11.9/18), viewers (19.81m), adults 25-54 (5.7/13) and adults 18-49 (4.1/11). NCIS posted its best delivery in viewers and adults 25-54 since Nov. 15, 2011 and adults 18-49 since Nov. 8, 2011.
NCIS: LOS ANGELES was first in households (10.5/16), viewers (17.08m), adults 25-54 (4.9/11) and adults 18-49 (3.5/08). NCIS: LOS ANGELES posted its best deliveries in both households and viewers since Feb. 22, 2011, best adults 25-54 and adults 18-49 ratings since Oct. 25, 2011.
UNFORGETTABLE was first in households (7.6/12), viewers (11.88m), adults 25-54 (3.5/08) and adults 18-49 (2.6/06). UNFORGETTABLE posted its best deliveries in both households and adults 25-54 since Nov. 8, 2011, best viewers performance since Sept. 27, 2011 and best adults 18-49 ratings since Sept. 20, 2011 (the series premiere).
— Friday, CBS was first in households (6.4/11), viewers (10.10m), second in adults 25-54 (2.5/07) and adults 18-49 (1.7/05). CBS won 15 of 16 Fridays this season in viewers. Compared to the same night last year, CBS was up +25% in households, +14% in adults 25-54 and +13% in adults 18-49.
A GIFTED MAN was first in households (5.5/09), viewers (8.38m), second behind FOX’s football in adults 25-54 (2.1/06) and adults 18-49 (1.5/05). Compared to the last first-run episode (on Dec. 2, 2011), A GIFTED MAN was up +4% in households (from 5.3/09), +11% in adults 25-54 (from 1.9/06), +15% in adults 18-49 (from 1.3/04) and added +370,000 viewers (from 8.01m, +5%).
CSI: NY was first in households (6.6/11), viewers (10.56m), second behind FOX’s football in adults 25-54 (2.6/07) and adults 18-49 (1.8/05). Compared to the last first-run episode (on Dec. 2, 2011), CSI: NY was up +5% in households (from 6.3/10), +18% in adults 25-54 (from 2.2/06), +29% in adults 18-49 (from 1.4/04) and added +800,000 viewers (from 9.76m, +8%).
BLUE BLOODS was first in households (7.2/12), viewers (11.34m), second behind FOX’s football in adults 25-54 (2.7/07) and adults 18-49 (1.8/05). Compared to the last first-run episode (on Dec. 2, 2011), BLUE BLOODS was up +4% in households (from 6.9/12), +13% in both adults 25-54 (from 2.4/06) and adults 18-49 (from 1.6/05) and added +290,000 viewers (from 11.05m, +3%).
— Sunday, CBS was first in households (14.5/22), viewers (25.16m), adults 25-54 (9.3/20) and adults 18-49 (8.0/19). Compared to the same night last year (when CBS did not have the late running playoff game), CBS was up +130% in households, +200% in adults 25-54 and +264% in adults 18-49.
CBS’s late-running AFC WILDCARD PLAYOFF GAME from 7:00-8:13 PM (Pittsburgh Steelers at Denver Broncos) posted a 27.5/43 with 49.84m viewers, 19.7/44 in adults 25-54 and 17.8/44 in adults 18-49. The AFC WILDCARD POSTGAME from 8:13-8:19 PM delivered a 20.3/30 with 36.57m viewers, 14.1/30 in adults 25-54 and 13.0/31 in adults 18-49.
60 MINUTES (8:18-9:18 PM) delivered a 10.9/16 with 18.07m viewers, 5.9/12 in adults 25-54 and 4.8/11 in adults 18-49, placing first in these measures in the 8:30-9:30 PM hour. 60 MINUTES posted its best delivers in both adults 25-54 and adults 18-49 since Nov. 16, 2008. 60 MINUTES was up +63% in households, +136% in adults 25-54 and +220% in adults 18-49 compared to the same night last year (with a 7:00 PM start against the “NFC Wildcard Playoff Game”).
THE GOOD WIFE (9:18-10:18 PM) delivered a 7.5/11 with 11.65m viewers, 3.7/08 in adults 25-54 and 2.7/06 in adults 18-49, winning the 9:30-10:30 PM hour in these measures. THE GOOD WIFE scored season-best deliveries in viewers, adults 25-54 and adults 18-49.
CSI: MIAMI (10:18-11:18 PM) was posted a 6.7/12 with 10.46m viewers, 3.4/08 in adults 25-54 and 2.6/07 in adults 18-49. CSI: MIAMI was first in households, viewers, adults 25-54 and adults 18-49 from 10:30-11:00 PM.
CBS top programs of the week: #1 AFC WILDCARD POST GAME “Pittsburgh Steelers at Denver Broncos” (S) (an average of 36.57m viewers), #4 NCIS (19.81m), #5 60 MINUTES (18.07m), #6 NCIS: LOS ANGELES (17.08m), #8 TWO AND A HALF MEN (13.94m), #10 2 BROKE GIRLS (12.10m), #11 MIKE & MOLLY (11.902m), #12 HAWAII FIVE-0 (11.896m), #13 UNFORGETTABLE (11.88m), #14 THE BIG BANG THEORY (R) (11.70m), #15 THE GOOD WIFE (11.65m), #16 BLUE BLOODS (11.34m), #17 CSI: NY (10.56m), #18 CSI: MIAMI (10.46m), #20 HOW I MET YOUR MOTHER (10.14m), #22 THE MENTALIST (R) (9.12m), #25 PERSON OF INTEREST (R) (8.68m), #26 RULES OF ENGAGEMENT (R) (8.50m), #28 A GIFTED MAN (8.38m) and #30 I GET THAT A LOT SPECIAL (S) (8.32m).
Prime averages are based on the following hours of rated broadcasts in Week #16:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 16 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #16 of 2011-12 Season (ending: 01/08/12)
2011-12
VIEWERS
(000)
CBS 12,669
NBC 8,259
ABC 7,269
FOX 4,234
A25-54
Rtg Sh
CBS 4.2 10
NBC 3.2 8
ABC 2.8 6
FOX 1.6 4
A18-49
Rtg Sh
CBS 3.3 9
NBC 2.7 7
ABC 2.3 6
FOX 1.4 4
NATIONAL NIELSEN SUMMARY – PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/19/11-01/08/12)
2011-12
VIEWERS
(000)
CBS 12,154
NBC 7,445
ABC 8,626
FOX 8,333
A25-54
Rtg Sh
CBS 4.1 10
NBC 3.0 7
ABC 3.1 8
FOX 3.4 8
A18-49
Rtg Sh
CBS 3.2 9
NBC 2.5 7
ABC 2.5 7
FOX 3.0 8
(source; CBS)
