Week 16: NBC again paced by NFL football, Wild Card game


Led by Saturday’s NFL Wild Card Playoff game, which was the #1 primetime telecast of the week in all key measures, NBC ranked #2 for the week in adults 18-49, total viewers and most other key measures, averaging a 2.7 rating, 7 share in adults 18-49 and 8.3 million viewers overall for the week of January 2-8. 

NBC ranked #2 in primetime among the broadcast networks this week in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics – men 18-34, 18-49 and 25-54.  NBC has ranked #1 or #2 in primetime’s key demographic of adults 18-49 for the last six consecutive weeks.

NBC’s Saturday telecast of the New Orleans Saints’ 45-28 victory over the Detroit Lions ranked as the #1 primetime program of the week in all key measures – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers (rankings exclude NFL overruns and pre- and post-game telecasts).

Primetime averages for the week of January 2-8 in adults 18-49 were CBS (3.3/9), NBC (2.7/7), ABC (2.3/6), Fox (1.4/4) and CW (0.5/1).  In overall total viewers the weekly averages were CBS (12.7 million), NBC (8.3 million), ABC (7.3 million), Fox (4.2 million) and CW (1.4 million).

(source; NBC)