Last week, TeleFutura attracted over half a million Total Viewers 2+ (550,000), 333,000 Adults 18-49 and 193,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
TeleFutura grew its audience among Adults 18-34 (193,000 vs. 185,000) during broadcast prime in comparison to its prior week performance (12/26/2011-01/01/2012).
The return of “Cine de las Estrellas” during M-F 8pm-10pm on TeleFutura…
Drew an average audience of 468,000 Total Viewers 2+, 248,000 Adults 18-49 and 131,000 Adults 18-34.
Grew the time period in comparison to its prior week and prior 4 week performance across key demographics:
Vs. Prior Week: Total Viewers 2+ (468,000 vs. 366,000; +28%), Adults 18-49 (248,000 vs. 209,000; +19%) and Adults 18-34 (131,000 vs. 79,000; +66%).
Vs. Prior 4 Weeks: Total Viewers 2+ (468,000 vs. 406,000; +15%), Adults 18-49 (248,000 vs. 237,000; +5%) and Adults 18-34 (131,000 vs. 96,000; +36%).
In its third week, TeleFutura’s weeknight mini-series” El Capo” at 10pm-11pm…
Recorded its highest weekly performance since premiering on 12/19/11 among Total Viewers 2+ (714,000), Adults 18-49 (533,000) and Adults 18-34 (362,000).
Double-digit percentage audience growth over its previous week (12/26/11-12/30/11) among Total Viewers 2+ (714,000 vs. 603,000; +18%), Adults 18-49 (533,000 vs. 406,000; +31%) and Adults 18-34 (362,000 vs. 272,000; +33%).
On Sunday night (January 8, 2012), TeleFutura out-delivered Telemundo’s “Pa’Lante con Cristina” among the coveted Adults 18-49 (TF 388,000 vs. TEL 316,000; +23% Adv.) and Adults 18-34 (TF 216,000 vs. TEL 140,000; +54% Adv.) head-to-head in the 7pm-9pm block with “Cine de las Estrellas” with this week’s feature film “Angel Vengador” (“AVENGING ANGELO”).
(Source: The Nielsen Company, NPM. TF Current Week (01/02/2012-01/08/2012) vs. Prior Week (12/26/11-01/01/12), Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm. Live+SD.)
