Thanks to ratings increases by MILLION DOLLAR MONEY DROP, solid performances by its Sunday ANIMATION DOMINATION block and the stellar NFC DIVISIONAL PLAYOFF: GREEN BAY vs. ATLANTA game, FOX drew a 3.7/10 in the key adult demo last week and ranked No. 1 among Adults 18-49, Adults 18-34 and Teens. To date, FOX ranks No. 2 for the season, only two-tenths of a rating point behind the top-ranked network.
Key weekly highlights:
MILLION DOLLAR MONEY DROP originals aired on Tuesday and Thursday and showed significant gains versus the prior week’s telecasts:
Tuesday’s MILLION DOLLAR MONEY DROP posted a 1.8/5, up +38% from the previous week.
On Thursday, the show delivered a 1.7/5, up +21% from the previous week and posted its highest number of Total Viewers to date (5.6 Mil).
Thanks to FOX’s NFC DIVISIONAL PLAYOFF: GREEN BAY & ATLANTA, FOX delivered its highest rated Saturday night (11.1/32) in nearly 15 years among Adults 18-49 — since World Series Game 6 on 10/26/96 — and its highest number of Total Viewers ever (30.9 mil).
On Sunday night, week two of new animated comedy BOB’S BURGERS posted a 2.5/6 among Adults 18-49 at 8:30p and showed stronger retention out of its SIMPSONS lead-in than its premiere the previous week (81% vs. 79%).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/02/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 1/02 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.5/8 3.4/9 +36%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.7/9 4.0/10 +8%
THE CLEVELAND SHOW 3.0/7 3.3/8 +10%
FAMILY GUY 3.9/9 4.6/10 +18%
AMERICAN DAD 2.7/6 3.0/7 +11%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/02/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 1/02 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
LIE TO ME 5.6 7.2 +29%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 5.9 7.3 +24%
BONES 9.3 11.3 +22%
FRINGE 5.1 6.9 +35%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.1 8.8 +9%
THE CLEVELAND SHOW 6.5 6.9 +6%
FAMILY GUY 7.9 9.1 +15%
AMERICAN DAD 5.7 6.3 +11%
Weekly Program Rankers***
FOX had 4 of the Top 20 programs among Adults 18-49: NFC PLAYOFF- SAT (No. 1), FAMILY GUY (No. 7), THE SIMPSONS (No. 13) and CLEVELAND (No. 19).
FOX had 6 of the Top 20 programs among Adults 18-34: NFC PLAYOFF- SAT (No. 1), FAMILY GUY (No. 3), THE SIMPSONS (No. 5), CLEVELAND (No. 9), BOB’S BURGERS (No. 10) and AMERICAN DAD (No. 19).
FOX had 5 of the Top 20 programs among Teens: NFC PLAYOFF- SAT (No. 1), CLEVELAND (No. 3), FAMILY GUY (No. 4), THE SIMPSONS (No. 8) and BOB’S BURGERS (No. 11).
FOX had 1 of the Top 20 programs among Total Viewers: NFC PLAYOFF- SAT (No. 1).
***Weekly Rankers exclude all sports pre- and post-games.
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 10 – 16, 2011
MONDAY
8:00-9:00 LIE TO ME (S): (A18-49: 1.6/4, 5.5 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.5/4, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.6/4, 5.5 Mil Total Viewers)
Back to back episodes of LIE TO ME aired at 8p (1.6/4) and 9p (1.5/4). FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:01 GLEE (R): (A18-49: 1.7/4, 4.7 Mil Total Viewers)
9:01-10:00 MILLION DOLLAR MONEY DROP: (A18-49: 1.8/5, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/5, 4.9 Mil Total Viewers)
FOX aired an encore GLEE at 8p (1.7/4) and an original MILLION DOLLAR MONEY DROP at 9p (1.8/5) which was up +38% vs. the previous week (1.3/3). FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
WEDNESDAY
8:00-8:30 RAISING HOPE (RS): (A18-49: 0.9/3, 3.0 Mil Total Viewers)
8:30-9:24 OBAMA ARIZONA MEMORIAL (S): SUSTAINED
9:24-10:00 KITCHEN NIGHTMARES (RS): SUSTAINED
At 8p an encore RAISING HOPE posted a 0.9/3 among Adults 18-49.
THURSDAY
8:00-9:00 MILLION DOLLAR MONEY DROP (S): (A18-49: 1.7/5, 5.6 Mil Total Viewers)
9:00-10:00 BONES (R): (A18-49: 1.3/4, 4.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 5.0 Mil Total Viewers)
At 8p MILLION DOLLAR MONEY DROP posted a 1.7/5, up +21% from the previous week (1.4/4) and posted its highest Total Viewers to date (5.6 Mil). A BONES encore at 9p posted a 1.3/4 among Adults 18-49. FOX ranked #3 for the night in Adults 18-49.
FRIDAY
8:00-9:01 HUMAN TARGET (S): (A18-49: 1.2/4, 4.7 Mil Total Viewers)
9:01-10:00 HUMAN TARGET (S): (A18-49: 1.3/4, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/4, 4.7 Mil Total Viewers)
Original telecasts of HUMAN TARGET aired at 8p (1.2/4) and 9p (1.3/4). FOX ranked #3 tie for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:16 NFC DIVISIONAL PREGAME (S): (A18-49: 7.3/22, 20.6 Mil Total Viewers)
8:16-11:23 NFC DIVISIONAL PLAYOFFS (GREEN BAY & ATLANTA) (S): (A18-49: 11.2/32, 30.8 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18-49: 11.1/32, 30.9 Mil Total Viewers)
FOX delivered its highest rated Saturday night in nearly 15 years among Adults 18-49 (since World Series Game 6 on 10/26/96) and highest ever among Total Viewers.
FOX’s NFC DIVISIONAL PLAYOFF: GREEN BAY & ATLANTA gave FOX a Saturday night win in Adults 18-49, Total Viewers, Adults 18-34/25-54 and all key demos.
SUNDAY
7:00-7:29 THE SIMPSONS (RP): (A18-49: 1.1/3, 2.6 Mil Total Viewers)
7:29-7:59 AMERICAN DAD (P): (A18-49: 1.7/4, 3.5 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18-49: 3.1/8, 6.4 Mil Total Viewers)
8:31-9:00 BOB’S BURGERS: (A18-49: 2.5/6, 5.1 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18-49: 3.7/9, 7.1 Mil Total Viewers)
9:31-10:00 CLEVELAND SHOW: (A18-49: 2.7/7, 5.5 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.5/6, 5.1 Mil Total Viewers)
THE SIMPSONS at 8p delivered a 3.1/8 among Adults 18-49 and ranked #3 in the half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
Week two of BOB’S BURGERS posted a 2.5/6 among Adults 18-49 at 8:30p, ranking #3 in the half hour among Adults 18-49 and #2 in Adults 18-34 and Teens. BOB’S BURGERS showed stronger retention out of its SIMPSONS’ lead-in than last week (81% vs. 79%).
At 9p, FAMILY GUY did a 3.7/9 among Adults 18-49. FAMILY GUY ranked #2 in the half hour among Adults 18-49 and Adults 18-34 and #1 in Teens.
THE CLEVELAND SHOW at 9:30p delivered a 2.7/7 among Adults 18-49 and ranked #4 in the half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
An encore of THE SIMPSONS (1.1/3) and the time period premiere of AMERICAN DAD (1.7/4) aired in the 7p hour.
Airing against an NFL playoff over-run and the Golden Globe Awards, FOX ranked #3 for the night among Adults 18-49 and Adults 18-34 and #2 in Teens (tie).
JANUARY 10 – 16, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.7/10 FOX 3.1/10 FOX 10.3
ABC 2.1/6 ABC 1.7/5 ABC 7.3
CBS 2.9/8 CBS 2.0/6 CBS 11.9
NBC 2.0/5 NBC 1.6/5 NBC 6.4
(source: FOX)
