Week 18: ABC 2nd in 18-49

0

Overall: During the week of 1/16/12, ABC finished #2 to Fox among Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).  In addition, ABC defeated NBC by a best-of-season 40% with Adults 18-49.  The Net delivered 6 of the Top 20 scripted series in Adults 18-49, including TV’s #1 drama with Grey’s Anatomy:  Modern Family – #2, Grey’s Anatomy – #7, Once Upon a Time – #11, Happy Endings – #17, while Last Man Standing and Desperate Housewives tied at #20.  In addition, ABC’s Modern Family stood as the #1 scripted program in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). ABC delivered the Top 2 newsmagazines for the week in key Adults (AD18-49/AD25-54) with 20/20 and Primetime: What Would You Do?, respectively.   In fact, it was the Net’s 2nd week in a row to claim the top-rated newsmagazine on both measures.  ABC’s numbers rose sharply year over year, up by 20% in Total Viewers and by 24% in Adults 18-49 from the same week last year.


Monday: With The Bachelor and Castle opposite strong competition from CBS’ original lineup and Fox’s 2-hour series debut of Alcatraz, ABC’s Monday night grew week to week by 9% in Adults 18-49, equaling a 2-month high in the key young adult sales demo – since 11/21/11.  In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 – since 10/17/11.  ABC improved over the same night last year (1/17/11) in both Total Viewers (+4%) and Adults 18-49 (+4%).  Building steadily in its 2-hour time period and jumping 23% from its first half-hour to its final half-hour, ABC’s The Bachelor was up week to week among Adults 18-49 (+9%) to match a season-best.  In addition, the show hit season-highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54).  During the 10 o’clock hour, ABC’s Castle ran a strong second to CBS’ Hawaii Five-0 in Total Viewers and Adults 18-49, while ranking as the #1 scripted show with Adults 18-34 and Women 18-34.  In the hour, the ABC drama outdelivered NBC’s Rock Center With Brian Williams by wide margins in viewers (+68%) and young adults (+69%).  Castle surged over the prior week by 15% in Adults 18-34, scoring its highest number since October – since 10/31/11.

Tuesday: For the 3rd week running with its Tuesday night lineup, ABC earned strong increases over the same night last year (an all-original schedule), building by 1.3 million viewers and by 18% Adults 18-49. ABC stood as the 2nd-most-watched network on Tuesday evening, topping all-original programming on both Fox and NBC. In addition, ABC self-starter Last Man Standing at 8pm once again finished as Tuesday’s most-watched comedy overall, outdrawing Fox’s Glee-led New Girl at 9pm by 1.7 million viewers. Rising over the prior week with Total Viewers (+16%) and Adults 18-49 (+11%), ABC marked its top Tuesday results since November – since 11/29/11 and 11/22/11, respectively. Surging week to week at 8pm, ABC freshman Last Man Standing earned second place in its half-hour among Total Viewers and Adults 18-49, outdrawing the return of Fox’s Glee to original by 1.2 million viewers and NBC’s The Biggest Loser by 24% in Adults 18-49. Additionally, the broad-appealing ABC comedy ranked #1 in its time slot with Adults 25-54 and key Men (M18-49/M25-54). Last Man delivered big year-over-year improvement for ABC in the half-hour, boosting its slot by 51% in viewers and by 44% in young adults over the year-ago night. Hitting 6-week highs, the ABC comedy grew sharply week to week in viewers (+13%) and young adults (+24%) – since 12/6/11. Building on its repeat Last Man Standing lead-in at 9pm with young adults, ABC’s Celebrity Wife Swap improved its hour year to year in both Total Viewers and Adults 18-49. Growing its overall audience by 13% week to week, Celebrity Wife Swap matched its top Adult 18-49 number on the night and equaled series highs with key Men (M18-34/M18-49). Gaining on its lead-in (+34%), ABC’s Body of Proof finished as the most-watched TV show during the 10 o’clock hour, besting NBC’s first-run Parenthood by 3.0 million viewers. The ABC sophomore drama also delivered the #1 position in its slot with Adults 25-54. The ABC drama continued to deliver impressive year-to-year increases in Tuesday’s 10pm hour, jumping by 30% in Total Viewers, by 23% in Adults 18-49 and by 28% in Adults 25-54 ahead of the year-ago night. Building week to week by 14% viewers, Body of Proof tallied its best numbers since November with Total Viewers, Adults 18-49 and Adults 25-54 – since 11/29/11.

Wednesday: Up against the 2-hour season premiere of Fox’s American Idol, ABC posted a strong second-place finish on Wednesday night in Adults 18-49, beating out third-place CBS by 20% and fourth-place NBC by 100%.  The Net grew by double digits over the year-ago Wednesday against the Idol premiere (1/19/11) in both Total Viewers (+13%) and Adults 18-49 (+11%), registering its 3rd consecutive year of gains opposite the Idol opener on the evening. At 8pm, ABC’s The Middle defeated its non-Idol competition by wide margins in Adults 18-49 and dominated its comedy competition, outperforming NBC’s Whitney in the half-hour by 3.9 million viewers and by 56% with young adults. The Middle posted its 3rd-highest-ever Adult 18-49 numbers against an American Idol telecast in Total Viewers and Adults 18-49, and its 2nd-highest in Adults 18-34 and Adults 25-54.  Holding 100% of its lead-in, ABC’s Suburgatory finished as the dominant #1 scripted show at 8:30pm among Adults 18-49 and toppled its freshman comedy competition on NBC.  On their 2nd head-to-head matchup in the slot, ABC’s Suburgatory widened its winning advantage over NBC’s Are You There, Chelsea?  to 69% in Total Viewers and 47% in Adults 18-49.  Suburgatory lifted its time period for ABC over the year-ago Wednesday against the Idol premiere by 11% in Total Viewers and by 19% in Adults 18-49.  Standing as the definitive #1 scripted TV program on Wednesday among Adults 18-49, ABC’s Modern Family more than doubled its lead-in against the third half-hour of Idol at 9pm, towering over its closest scripted competition in its time slot (+65% over CBS’ original Criminal Minds).  In fact the ABC comedy topped its combined CBS and NBC scripted competitors by 21% in the half-hour.  ABC’s Modern Family scored its best-ever results against an Idol telecast, building on its year-ago numbers in both Total Viewers (+9%) and Adults 18-49 (+11%).  In fact, Modern Family’s 5.1 Adult 18-49 rating is the biggest number in 6 years for any TV telecast against the Wednesday premiere of American Idol – since 1/18/06.  During the 9:30pm half-hour opposite the tail-end of Idol, ABC’s Happy Endings earned second against its scripted competition in Adults 18-49, beating NBC’s Harry’s Law by 190%.  In addition, Happy Endings qualified as the #1 scripted show in the half-hour with Adults 18-34, Men 18-34 and Women 18-34.  Happy Endings delivered strong year-to-year gains for ABC, boosting the slot by 7% in Total Viewers and by 21% in Adults 18-49 from the same night last year.  Despite facing Idol, Happy Endings retained 100% of its week-ago numbers with Adults 18-34 and Men 18-49, while increasing 10% with hard-to-reach Men 18-34.  In fact, the comedy posted its best number since mid-November with Men 18-34 – since 11/16/11. From 10-11pm, ABC freshman drama Revenge ran a strong second in its hour among Adults 18-49, while finishing #1 with Adults 18-34, Women 18-34 and Women 18-49.  Up over the prior week in Adults 18-49 (+4%), ABC’s Revenge matched a 9-week high – since 11/16/11.  Posting its 2nd straight week of growth with Adults 18-34, the show marked its best performance in nearly 3 months – since 11/2/11.  Revenge delivered substantial year-over-year improvement for ABC in Wednesday’s 10 o’clock hour with Total Viewers (+33%) and Adults 18-49 (+19%), topping first-run drama programming on the year-ago evening.

Thursday: During the 8 o’clock hour opposite CBS’ top-rated The Big Bang Theory and Rob, along with the Thursday premiere of Fox’s American Idol, ABC’s Winter Wipeout outdrew NBC’s comedies (30 Rock/Parks and Recreation) by 1.7 million viewers.  The broad-skewing ABC unscripted series also outdelivered the NBC comedy block with Adults 25-54, Women 18-49, Teens 12-17 and Kids 2-11.  Although facing strong competition, Wipeout’s audience built by 5% in viewers and by 18% in Adults 18-49 from its first to its second half-hour.  Jumping over its lead-in by 94% to win the 9 o’clock hour in Adults 18-49, ABC’s Grey’s Anatomy defeated CBS’ Person of Interest by 9%, NBC’s comedies (The Office/Up All Night) by 40% and Fox’s Idol-driven The Finder by 59%. ABC’s Grey’s Anatomy finished as Thursday’s #1 drama in the key young adult sales demo for its 11th consecutive first-run airing this season.  During the 10 o’clock hour, ABC’s Private Practice beat out NBC’s The Firm by 2.6 million viewers and once again more than doubled the NBC drama’s Adult 18-49 number (+133%).  In addition, ABC’s Private Practice ranked as the #1 drama in Thursday’s 10pm hour for the 11th consecutive original telecast this season with Adults 18-34 and Women 18-34. 

Friday: With the season premieres of Shark Tank and Primetime: What Would You Do?, followed by 20/20, ABC ranked a definitive #1 on Friday in Adults 18-49, leading the night for the 2nd week in a row and achieving a season-high. Holding double-digit advantages over its rivals, ABC beat out NBC on the evening by 21%, Fox by 31% and CBS by 55%. Building its numbers on the night for the 3rd straight week, the Net scored Friday season-highs with both Total Viewers and Adults 18-49. In the 8 o’clock hour, the season opener of ABC’s Shark Tank topped its network rivals in Adults 18-49, leading runner-up Fox’s Kitchen Nightmares by 6%. Building sharply on its season premiere in the hour last year with viewers (+37%) and young adults (+42%) to deliver the series’ most-watched telecast ever, Shark Tank drew ABC’s largest audience in the time period with non-sports programming in nearly 3-1/2 years and its highest Adult 18-49 number since October 2010 – since 9/26/08 and 10/29/10, respectively. During the 9pm hour, the season premiere of ABC’s Primetime: What Would You Do? ran a close second in its slot among the broadcast nets with Adults 18-49, nearly tying NBC’s Grimm (tied in audience share) and dominating Fox’s Fringe (+45%). The ABC newsmagazine delivered the #1 position in the hour with key Women (W18-49/W25-54). Primetime: What Would You Do? drew the series’ biggest audience since November 2010 and its highest Adult 18-49 number since February 2011 – since 11/12/10 and 2/18/11, respectively. During the 10pm hour, ABC’s 20/20 dominated its time period to stand as Friday’s #1 TV show in the key Adult 25-54 news demo.  In addition, 20/20 once again registered as the night’s #1 newsmagazine, beating out NBC’s Dateline by considerable margins in head-to-head competition among Total Viewers (+31%), Adults 25-54 (+39%) and Adults 18-49 (+29%). ABC’s 20/20 featured reporting by Chris Cuomo, Elizabeth Vargas and Deborah Roberts on the Costa Concordia cruise ship tragedy off the coast of Tuscany, Italy. Marking its 2nd-strongest performance on the night this season, 20/20 turned in its biggest numbers in 13 weeks with Total Viewers and key Adults (AD18-49/AD25-54) – since 10/21/11.

Sunday: Opposite Fox’s enormous NFL NFC Championship game (NY Giants-San Francisco 49ers) that went into overtime, ABC freshman drama Once Upon a Time surged over its lead-in at 8pm (+82% in viewers/+191% in young adults) and gained viewers throughout its broadcast to beat out CBS’ Undercover Boss in both Total Viewers and Adults 18-49. In fact, the ABC freshman drama substantially increased it winning advantage over the CBS unscripted series to 39% in Adults 18-49, jumping from a 10% advantage the prior week. Disney-owned Once Upon a Time qualified as Sunday’s #1 regular TV program with viewers and young adults. Despite facing the big football game, Once Upon a Time increased its numbers week to week in Adults 18-34 (+4%) and Women 18-34 (+6%), scoring its 2nd-best results in the last 2 months on both measures – since 11/13/11.  Once Upon a Time produced sizeable year-over-year growth for ABC in the hour, improving by 33% in Total Viewers and by 68% in Adults 18-49 over original programming on the same night last year. Registering as the #1 non-sports program in the 9 o’clock hour, ABC’s Desperate Housewives towered over its original drama competition in the time slot, beating NBC’s Prime Suspect by 3.2 million viewers and more than tripling its Adult 18-49 number (+225%). In addition, Housewives stood as Sunday’s #2 regular TV program with Adults 18-49. The ABC drama grew week to week in Adults 18-34 (+5%), Women 18-34 (+15%) and Women 18-49 (+6%). During the 10 o’clock hour, ABC’s Pan Am dominated the season finale of NBC’s Prime Suspect by 71% among Adults 18-49.

(Source: ABC)