CBS Notches the Best Weekly Ratings of Any Network in Viewers, Adults 18-49 and Adults 25-54 This Season.
CBS Dominates the Week with 13 of the Top 15 Programs Led by the AFC Championship Game, Which Scored the Largest Primetime Audience of Any Broadcast this Season.
Special Post AFC Championship Game Broadcast of “Hawaii Five-0” Delivers Series High Ratings.
“How I Met Your Mother,” “Rules of Engagement” and “Two and a Half Men” Deliver Their Largest Audiences of the Season.
In the First of Four Wednesday Broadcasts, “Blue Bloods” Delivers Its Largest Audience Since Its Season Premiere.
“The Big Bang Theory” Retains Most of Its Ratings Opposite “American Idol”.
“Medium” Bows Out with Its Highest Ratings of the Season.
CBS placed first in viewers and key demographics, notching the best weekly ratings of any network this season in viewers, adults 18-49 and adults 25-54, led by CBS Sports’ broadcast of the AFC CHAMPIONSHIP GAME (54.85m), which scored the largest primetime audience of any broadcast this season, according to Nielsen live plus same day ratings for the week ending Jan. 23, week 18 of the 2010-2011 television season.
In a week in which CBS had 13 of the top 15 broadcasts, HOW I MET YOUR MOTHER, RULES OF ENGAGEMENT, TWO AND A HALF MEN, the series finale of MEDIUM and a special post-AFC Championship game broadcast of HAWAII FIVE-0 delivered their largest audiences of the season.
NCIS, HAWAII FIVE-0 SPECIAL, NCIS: LOS ANGELES, TWO AND A HALF MEN, THE MENTALIST, CSI: CRIME SCENE INVESTIGATION, THE BIG BANG THEORY, MIKE & MOLLY, BLUE BLOODS, CRIMINAL MINDS and THE GOOD WIFE were the week’s top scripted programs.
NCIS was the week’s top scripted program in viewers, HAWAII FIVE-0 SPECIAL was the week’s top scripted series in adults 25-54 and adults 18-49. TWO AND A HALF MEN was the week’s #1 comedy in viewers, adults 25-54 and adults 18-49 (tie).
THE BIG BANG THEORY and $#*! MY DAD SAYS retained over 90% of their pre-“American Idol” ratings in key demos.
For the week in viewers: CBS (17.24m), FOX (9.80m), ABC (5.60m) and NBC (5.58m). Season-to-date, CBS (12.12m) is ahead of ABC (8.52m), NBC (7.96m) and FOX (7.85m).
For the week in key demographics, CBS was first in adults 25-54 (6.0/15) and adults 18-49 (4.9/14). Season-to-date, CBS is first in both adults 25-54 (4.1/10) and adults 18-49 (3.1/09).
For the week in households: CBS (9.9/16), FOX (5.5/09), NBC (3.5/06) and ABC (3.5/06). Season-to-date: CBS (7.3/12), ABC (5.3/09), NBC (4.9/08) and FOX (4.6/08).
CBS’s Weekly Highlights:
— On Monday, CBS was first in households (7.2/11), viewers (11.77m), adults 25-54 (4.7/11) and adults 18-49 (3.6/09).
HOW I MET YOUR MOTHER was first in households (6.3/10), viewers (10.54m), adults 25-54 (4.7/10), adults 18-49 (3.9/10) and adults 18-34 (3.2/09). HOW I MET YOUR MOTHER posted its best household rating since March 1, 2010, and its best viewers delivery since March 2, 2009.
RULES OF ENGAGEMENT was second in households (6.0/09), viewers (9.89m), adults 25-54 (4.3/10) and adults 18-49 (3.3/08). RULES OF ENGAGEMENT posted its best deliveries in both households and viewers since March 8, 2010.
TWO AND A HALF MEN was first in households (9.3/14), viewers (15.56m), adults 25-54 (6.2/14) and adults 18-49 (4.6/11). TWO AND A HALF MEN posted its best viewers performance since March 8, 2010. TWO AND A HALF MEN was Monday’s #1 program in households, viewers, adults 25-54 and adults 18-49.
MIKE & MOLLY was first in households (7.7/12), viewers (12.81m), adults 25-54 (5.1/11) and adults 18-49 (3.7/09).
HAWAII FIVE-0 was first in adults 25-54 (4.0/10) and adults 18-49 (2.9/08); it was second in households (6.9/12) and viewers (10.83m).
— On Tuesday, CBS was first in households (10.3/16), viewers (16.61m), adults 25-54 (4.6/12) and adults 18-49 (3.2/09) for the second consecutive week.
NCIS was first in households (12.7/20), viewers (21.09m), adults 25-54 (5.8/15) and adults 18-49 (4.1/12). NCIS beat NBC, ABC, FOX and CW combined in viewers (vs. 19.48m, +8%) for the second straight week. NCIS was the night’s #1 program in households, viewers, adults 25-54 and adults 18-49.
NCIS: LOS ANGELES was first in households (10.6/16), viewers (17.29m), adults 25-54 (4.7/12) and adults 18-49 (3.3/09).
THE GOOD WIFE was first in households (7.6/13), viewers (11.43m), adults 25-54 (3.2/08) and tied for first in adults 18-49 (2.1/06, with NBC).
BLUE BLOODS (P) won its Wednesday time slot in households (7.6/13), viewers (12.30m), adults 25-54 (3.1/08) and posted a 2.0/06 in adults 18-49. BLUE BLOODS delivered its best ratings in households and adults 25-54. BLUE BLOODS delivered its largest audience since the series premiere on Friday, Sept. 24, 2010; and its best delivery in adults 18-49 since the program’s second episode on Oct. 2, 2010.
THE BIG BANG THEORY was second in households (8.1/13), viewers (13.63m), adults 25-54 (5.5/14) and adults 18-49 (4.2/12). Compared to the last first-run episode (on Jan. 6, 2011), THE BIG BANG THEORY retained 99% of its households (from 8.2/14), 96% of adults 25-54 (from 5.7/15), 95% in adults 18-49 (from 4.4/13) and 97% of viewers (from 13.98m). Compared to the program’s first-run live plus same day delivery, THE BIG BANG THEORY was up +4% in household (from 7.8/13), even in adults 25-54, on par in adults 18-49 (from 4.3/13) and added +470,000 viewers (from 13.16m, +4%).
$#*! MY DAD SAYS was second in households (6.2/10), viewers (10.29m), adults 25-54 (3.9/09) and tied for second in adults 18-49 (2.8/07, with ABC). Compared to last week, $#*! MY DAD SAYS retained 98% of its households (from 6.3/10), 97% of both adults 25-54 (from 4.0/10) and adults 18-49 (from 2.9/08) and added +150,000 viewers (from 10.14m, +1%). Compared to the program’s first-run live plus same day season-to-date delivery, $#*! MY DAD SAYS retained 98% of both its household (from 6.3/10) and viewers (from 10.47m), 93% of adults 25-54 (from 4.2/11) and 90% of adults 18-49 (from 3.1/09).
CSI: CRIME SCENE INVESTIGATION was first in households (8.5/13), viewers (14.34m), adults 25-54 (4.5/11) and delivered a 3.1/08 in adults 18-49. CSI posted its largest audience since Oct. 21, 2010.
The series finale of MEDIUM was first in households (4.9/09), viewers (7.87m), adults 25-54 (2.5/07) and second in adults 18-49 (1.6/05). MEDIUM posted its best delivery in both households and viewers since March 5, 2010, its best in adults 25-54 since May 7, 2010, and best in adults 18-49 since May 21, 2010.
— On Sunday from 7:00-11:00 PM, CBS, with AFC CHAMPIONSHIP GAME ON CBS “New York Jets at Pittsburgh Steelers” (S) (6:42-9:50 PM), was first in households (24.3/37), viewers (46.51m), adults 25-54 (18.0/39), adults 18-49 (16.5/39), adults 18-34 (14.1/38), men 25-54 (22.1/46), men 18-49 (20.3/46) and men 18-34 (17.3/45). From 7:00-11:00 PM, CBS posted the best primetime deliveries for any network on any night since Super Bowl XLIV (New Orleans Saints at Indianapolis Colts on Feb. 7, 2010) in households, viewers, key adults and men demos.
The AFC CHAMPIONSHIP GAME ON CBS scored a 28.3/43 in households with 54.85m viewers, 21.4/46 in adults 25-54, 19.7/46 in adults 18-49, 16.9/45 in adults 18-34, 26.6/54 in men 25-54, 24.5/54 in men 18-49 and 20.9/53 in men 18-34. The AFC CHAMPIONSHIP GAME ON CBS scored this season’s best primetime deliveries of any broadcast in households, viewers and key adult and men demos.
The AFC CHAMPIONSHIP GAME ON CBS POST GAME (S) (9:54-10:13 PM) posted a 17.0/23 in households, 12.2/26 in adults 25-54, 11.2/26 in adults 18-49, 10.0/26 in adults 18-34, 14.4/31 in men 25-54, 13.5/31 in men 18-49 and 12.0/31 in men 18-34.
HAWAII FIVE-0 SPECIAL (S) (10:13-11:13 PM) delivered an 11.3/19 in households with 19.34m viewers, 6.8/17 in adults 25-54, 5.6/15 in adults 18-49 and 4.4/13 in adults 18-34. Compared to THE MENTALIST SUNDAY SPECIAL broadcast that aired after the AFC CHAMPIONSHIP GAME in 2009 (Ravens at Steelers), HAWAII FIVE-0 SPECIAL was up +13% in households (from 10.0/17), +17% in adults 25-54 (from 5.8/14), +22% in adults 18-49 (from 4.6/12), +42% in adults 18-34 (from 3.1/09) while adding +3.02m viewers (from 16.32m, +18%).
Top CBS programs of the week:
#1 AFC CHAMPIONSHIP GAME ON CBS “New York Jets at Pittsburgh Steelers” (S) (an average of 54.85m viewers),
#2 AFC CHAMPIONSHIP GAME ON CBS POST GAME (S) (31.51m),
#5 NCIS (21.09m), #6 HAWAII FIVE-0 SUNDAY SPECIAL (S) (19.34m),
#7 NCIS: LOS ANGELES (17.29m), #8 TWO AND A HALF MEN (15.56m),
#9 THE MENTALIST (14.82m),
#10 CSI: CRIME SCENE INVESTIGATION (14.34m),
#11 THE BIG BANG THEORY (13.63m),
#12 MIKE & MOLLY (12.81m), #13 BLUE BLOODS (P) (12.30m),
#14 CRIMINAL MINDS (12.02m), #15 THE GOOD WIFE (11.43m),
#18 HAWAII FIVE-0 (10.83m),
#20 HOW I MET YOUR MOTHER (10.54m),
#22 $#*! MY DAD SAYS (10.29m),
#23 RULES OF ENGAGEMENT (9.89m),
#29 MEDIUM (7.87m) and
#30 CSI: NY (R) (7.22m).
Prime averages are based on the following hours of rated broadcasts in Week #18:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 15 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #18 of 2010-11 Season (ending: 01/23/11)
2010-11
HOUSEHOLDS
Rtg Sh
CBS 9.9 16
NBC 3.5 6
ABC 3.5 6
FOX 5.5 9
VIEWERS
(000)
CBS 17,237
NBC 5,579
ABC 5,603
FOX 9,797
A25-54
Rtg Sh
CBS 6.0 15
NBC 2.0 5
ABC 2.1 5
FOX 4.0 10
A18-49
Rtg Sh
CBS 4.9 14
NBC 1.7 5
ABC 1.7 5
FOX 3.6 10
A18-34
Rtg Sh
CBS 3.7 11
NBC 1.4 4
ABC 1.3 4
FOX 3.1 9
NATIONAL NIELSEN SUMMARY – PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/10-01/23/11)
2010-11
HOUSEHOLDS
Rtg Sh
CBS 7.3 12
NBC 4.9 8
ABC 5.3 9
FOX 4.6 8
VIEWERS
(000)
CBS 12,121
NBC 7,962
ABC 8,515
FOX 7,849
A25-54
Rtg Sh
CBS 4.1 10
NBC 3.2 8
ABC 3.0 8
FOX 3.1 8
A18-49
Rtg Sh
CBS 3.1 9
NBC 2.7 8
ABC 2.5 7
FOX 2.8 8
A18-34
Rtg Sh
CBS 2.1 6
NBC 2.2 7
ABC 1.9 6
FOX 2.6 8
(source: CBS)
