Week 18: FOX holding steady at No. 2 in 18-49


With the midseason premieres of HOUSE and BONES, the launch of FRINGE Fridays and the Season Ten premieres of AMERICAN IDOL, FOX posted a 3.6/10 in the key adult demo last week and achieved its highest-rated Thursday and Friday nights in years.

FOX is holding steady at No. 2 for the season among Adults 18-49 and ranks No. 1 among young adults and Teens.
Key weekly highlights:

 FOX’s Monday night dramas both posted ratings increases last week. The return of HOUSE (3.5/9) gained +3% in the core adult demo from its last original telecast and won its hour among young adults and Total Viewers. An original LIE TO ME (1.8/4) followed at 9pm and rose +20% from the previous week.

Airing the tenth season premiere of AMERICAN IDOL, FOX dominated Wednesday night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.  In fact, on Wednesday FOX posted the highest rated night with entertainment programming on any network so far this season.

Wednesday’s AMERICAN IDOL premiere posted a 9.7/26 among Adults 18-49, up +18% from last season’s finale.  

AMERICAN IDOL showed growth in every half hour gaining +22% in its last half hour versus its first (8.5/25 > 9.8/27 > 10.2/26 > 10.4/27).

With IDOL, FOX beat the combined 4-net competition for the night by a +45% among Adults 18-49 and +11% in Total Viewers, and outperformed the next highest rated network for the night by +259% among Adults 18-49 and +167% in Total Viewers.

FOX’s new Thursday combo of AMERICAN IDOL and BONES gave the network its highest-rated Thursday night with regular programming among Adults 18-49 in nearly 16 years (since 2/3/95) and produced the highest rated regular Thursday 8-9p time period on any network in over five years (5/19/05 – CBS)

The AMERICAN IDOL Thursday premiere posted a 7.8/21 among Adults 18-49, beating the No. 2 show of the night in the Adults 18-49 demo (The Office) by +73% and the No. 2 show in Total Viewers (The Mentalist) by +55%.

In addition, AMERICAN IDOL out-rated Big Bang Theory by +67% in head-to-head competition (7.0/20 vs. 4.2/12)

At 9pm, BONES posted a 3.5/9 among Adults 18-49, besting its prior season average by +52% in the demo and +23% in Total Viewers.

BONES was the highest rated procedural of the night among Adults 18-49, beating CSI in head-to-head competition by +13% (3.5/9 vs. 3.1/8). 

With its new Friday lineup of KITCHEN NIGHTMARES and FRINGE, FOX won the night and posted its highest rated Friday night with entertainment programming in almost two and a half years among Adults 18-49 (since 9/5/08).

The season premiere of KITCHEN NIGHTMARES at 8p outperformed last year’s premiere by +36% among Adults 18-49 and won its hour among the core adult demo, Adults 18-34 and Teens.

At 9p the time period premiere of FRINGE on Friday matched its prior Thursday season average among Adults 18-49 (1.9) and grew +12% over its most recent telecast on Thursday, 12/9/10.

KITCHEN NIGHTMARES and FRINGE tied as the highest-rated programs of the night and combined to outperform FOX’s Friday night prior season average by +111% among Adults 18-49 (1.9/6 vs. 0.9/3). 

(source: FOX)