In the Current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo Versus the Same Period in the 2009/10 Season Among Key Demographics
TeleFutura Highlights – NPM Broadcast Prime Week of 01/17/11:
• TeleFutura attracted over 900,000 Total Viewers 2+ (919,000), 516,000 Adults 18-49 and 299,000 Adults 18-34 during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).
• In the current 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (45 nights vs. 37 nights) and Adults 18-34 (45 nights vs. 41 nights).
• TeleFutura’s 10pm weeknight novela “India:”
Drew in 1.0 million Total Viewers 2+, 559,000 Adults 18-49 and 313,000 Adults 18-34.
Delivered its 2nd HIGHEST weekly performance among Total Viewers 2+ and Adults 18-49 since its premiere on 10/05/10.
Reported single to double-digit audience increases versus its previous week average (01/10/11-01/16/11) across all key demographics, including Total Viewers 2+ (1,022,000 vs. 957,000; +7%), Adults 18-49 (559,000 vs. 506,000; +10%) and Adults 18-34 (313,000 vs. 261,000; +20%).
(source: Univision)
