Week 19: Fox declares its dominance

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FOX enjoyed another dominant victory last week thanks to the strong return of HOUSE, solid retention in week two of ALCATRAZ, two winning nights of AMERICAN IDOL, exciting UFC action, and the powerful special preview of the network’s new Kiefer Sutherland drama, TOUCH.  Averaging a 3.0/8 among Adults 18-49 last week, FOX widened its lead as this season’s #1 network in the core adult demographic.


In addition, FOX’s new dramas achieved significant growth from initial post-same day playback last week. According to Nielsen Live + Three Day ratings, the special preview of TOUCH rose to a 4.7 rating among Adults 18-49 – a +21% lift above its same-day rating. Week two of ALCATRAZ saw a +37% lift and gained more than one full rating point (3.0 > 4.1) after three days of playback.

Excluding sports, FOX had:

* 10 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 2), TOUCH PREVIEW (No. 4), AMERICAN IDOL ENC (No. 8), FAMILY GUY (No. 10 tie), HOUSE (No. 10 tie), ALCATRAZ (No. 12), FINDER (No. 15), AMERICAN DAD (No. 19 tie) and THE SIMPSONS (No. 19 tie).

* 11 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 6), TOUCH PREVIEW (No. 7 tie), AMERICAN IDOL ENC (No. 7 tie), THE SIMPSONS (No. 9), ALCATRAZ (No. 10), HOUSE (No. 11), NAPOLEON DYNAMITE (No. 15) and FINDER (No. 18).

* 10 of the Top 20 programs among Teens: AMERICAN IDOL-Thurs (No. 1), AMERICAN IDOL-Wed (No. 2), FAMILY GUY (No. 3), TOUCH PREVIEW (No. 4 tie), NAPOLEON DYNAMITE (No. 4 tie), AMERICAN DAD (No. 6), THE SIMPSONS (No. 8), AMERICAN IDOL ENC (No. 10), FINDER (No. 11), CLEVELAND (No. 12) and ALCATRAZ (No. 17).

* 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 2), TOUCH PREVIEW (No. 8), AMERICAN IDOL ENC (No. 17) and ALCATRAZ (No. 19).