Thanks to its season-high rated Monday night, a strong week two of AMERICAN IDOL, a huge turnout for BONES, a fantastic FRINGE Friday and a record-breaking NFL PRO BOWL, FOX ranked No. 1 on six out of seven nights last week.
FOX won the week among Adults 18-49 and Total Viewers and delivered the largest weekly ratings advantage (+133%) between the first and second place networks this season among Adults 18-49.
With a 2.9/8 among Adults 18-49, FOX is now only one tenth away from gaining the top spot in the adult demo this season and continues to rank No. 1 among young adults and Teens.
Key weekly highlights:
On Monday, FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos and posted its highest rated Monday night in Total Viewers so far this season with entertainment programming
At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week. HOUSE was the highest rated program of the night and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.
LIE TO ME at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast. In fact, LIE TO ME posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).
With the first week two telecast of AMERICAN IDOL, FOX won Wednesday night among all key demos. IDOL posted a 9.2/24 among Adults 18-49, up +18% versus its previous telecast – the most growth ever for the show’s night three vs. night two.
AMERICAN IDOL and FOX outperformed the combined 4-net competition for the night by a +53% among Adults 18-49 and +16% in Total Viewers
IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 and +98% in Total Viewers
In fact, AMERICAN IDOL showed its highest week two vs. week one retention (third telecast vs. season premiere) among Adults 18-49 (95%) and in Total Viewers (97%) since season five.
FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with AMERICAN IDOL and BONES.
AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers, 99% of its performance the previous Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34.
Compared to last season, AMERICAN IDOL displayed higher week two vs. week one retention among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).
BONES delivered a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years in Adults 18-49 (since 2/14/07) and in almost one year in Total Viewers (since 2/4/10).
BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC’s Office/Parks & Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).
On Friday, FRINGE held its audience from week to week and was the #1 show of the night among Adults 18-49 that night. In fact, FRINGE ranked #1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
Sunday’s NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN. Among Total Viewers, Sunday’s PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 1/16 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.5/8 3.4/9 +36%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.8/10 4.1/10 +8%
BOB’S BURGERS 3.6/9 3.7/9 +3%
THE CLEVELAND SHOW 3.0/7 3.3/7 +10%
FAMILY GUY 3.9/9 4.6/11 +18%
AMERICAN DAD 2.6/6 2.9/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 1/16 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
LIE TO ME 5.5 7.1 +29%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 6.0 7.4 +23%
BONES 9.3 11.3 +22%
FRINGE 5.1 6.9 +35%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.3 9.0 +8%
BOB’S BURGERS 7.3 7.6 +4%
THE CLEVELAND SHOW 6.5 7.0 +8%
FAMILY GUY 7.9 9.2 +16%
AMERICAN DAD 5.5 6.0 +9%
Weekly Program Rankers***
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 6) and LIE TO ME (No. 15).
FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 6), HOUSE (No. 7) and LIE TO ME (No. 15).
FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 15 tie), GLEE (No. 15 tie) and LIE TO ME (No. 15 tie).
FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 8) and HOUSE (No. 10).
***Weekly Rankers exclude all sports pre- and post-games.
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 24 – 30, 2011
MONDAY
8:00-9:00 HOUSE: (A18-49: 3.7/10, 10.4 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 2.5/6, 7.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.1/8, 9.1 Mil Total Viewers)
FOX won Monday night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos. FOX posted its highest rated Monday night in Total Viewers so far this season with entertainment programming.
At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week (3.5/9). HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34, Adults 25-54 (tie), Women 18-49/25-54 and all key male demos and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.
LIE TO ME at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast (1.8/4). In fact, LIE TO ME posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).
LIE TO ME outperformed its prior season average with originals by +32% among Adults 18-49 (2.5/6 vs. 1.9/5) and +38% in Total Viewers (7.7 vs. 5.6 Mil.) LIE TO ME ranked #3 in the 9p hour among Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-34.
TUESDAY
8:00-9:00 GLEE (R): (A18-49: 1.5/4, 4.8 Mil Total Viewers)
9:00-10:37 STATE OF THE UNION: SUSTAINED
Due to the State Of The Union Address and Republican Response, FOX was sustained from 9-10:37pm.
At 8p an encore GLEE posted a 1.5/4 among Adults 18-49.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18-49: 9.2/24, 25.3 Mil Total Viewers)
The first week two telecast of AMERICAN IDOL 10 posted a 9.2/24 among Adults 18-49, up +18% versus last Thursday, 1/20/11 (7.8/21), IDOL’s most growth ever for night three vs. night two. AMERICAN IDOL was up +10% in Total Viewers (25.3 vs. 22.9 Mil) compared to last Thursday.
AMERICAN IDOL and FOX outperformed the combined 4-net competition for the night by a substantial +53% among Adults 18-49 (9.2 vs. 6.0 for ABC/CBS/NBC/CW), +67% among Adults 18-34 (7.5 vs. 4.5), +169% in Teens (7.0 vs. 2.6) and +16% in Total Viewers (25.3 vs. 21.9 Mil.)
FOX’s AMERICAN IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 (9.2 vs. 3.2), +213% among Adults 18-34 (7.5 vs. 2.4) and +98% in Total Viewers (25.3 vs. 12.8 Mil).
AMERICAN IDOL retained 91% of its equivalent episode last year (1/19/10) among Adults 18-49 (vs. 82% in week one) and 96% in Total Viewers (vs. 88% in week one.)
AMERICAN IDOL showed its highest week two vs. week one retention (third telecast vs. season premiere) in Adults 18-49 (95%) and in Total Viewers (97%) since season five.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
THURSDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 7.7/21, 22.5 Mil Total Viewers)
9:00-10:00 BONES: (A18-49: 3.9/10, 12.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.8/16, 17.3 Mil Total Viewers)
FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with AMERICAN IDOL and BONES.
AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers. AMERICAN IDOL retained 99% of its performance last Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34 (6.1/19).
AMERICAN IDOL displays higher week two vs. week one retention than last year among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).
FOX’s AMERICAN IDOL was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and virtually all key demos and surpassed the next highest rated program, NBC’s The Office by +93% among Adults 18-49 (7.7/21 vs. 4.0/11).
AMERICAN IDOL outperformed the next highest rated net in the 8p hour by +221% among Adults 18-49 (7.7/21 vs. ABC’s Wipeout, 2.4/7), +177% in Adults 18-34 (6.1/19 vs. NBC’s Community/Perfect Couples, 2.2/7) and +153% in Total Viewers (22.5 vs. 8.9 Mil for CBS’ Big Bang Theory repeat/$#*! My Dad Says).
At 9p BONES posted a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years among Adults 18-49 (since 2/14/07), in over three years in Adults 18-34 (since 11/6/07) and in almost one year in Total Viewers (since 2/4/10). BONES won its 9p hour in A18-49, Total Viewers, Adults 25-54, Teens and all key female demos.
BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC’s Office/Parks & Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).
BONES outperformed its prior season average with originals by +50% among Adults 18-49 (3.9/10 vs. 2.6/8), +43% among Adults 18-34 (3.3/9 vs. 2.3/8) and +28% in Total Viewers (12.0 vs. 9.4 Mil.)
.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (A18-49: 1.7/6, 4.1 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.9/6, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.8/6, 4.3 Mil Total Viewers)
FRINGE was the #1 show of the night among Adults 18-49. FRINGE ranked No. 1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
KITCHEN NIGHTMARES won its 8p hour among Adults 18-49 and Adults 18-34.
FOX won the night among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
SATURDAY
8:00-8:30 COPS: (A18-49: 1.6/6, 4.9 Mil Total Viewers)
8:30-8:59 COPS (R): (A18-49: 1.8/6, 5.6 Mil Total Viewers)
8:59-10:00 AMERICA’S MOST WANTED: (A18-49: 1.8/6, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/6, 5.3 Mil Total Viewers)
COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Women 18-49/18-34 and all key male demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Women 18-49 (tie)/18-34 and all key male demos.
SUNDAY
7:00-7:24 NFL PRO BOWL PREGAME (S): SUSTAINED
7:24-10:37 NFL PRO BOWL: (A18-49: 4.7/13, 13.4 Mil Total Viewers)
10:37-10:42 NFL PRO BOWL POSTGAME (S): SUSTAINED
The NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN (4.2/11 on 1/31/10, 7:22-10:44p). Among Total Viewers, the PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
JANUARY 24 – 30, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 4.2/12 FOX 3.5/11 FOX 12.0
ABC 1.7/5 ABC 1.4/4 ABC 5.9
CBS 1.8/5 CBS 1.0/3 CBS 9.1
NBC 1.6/5 NBC 1.3/4 NBC 5.6
(source: FOX)
