Freshman Comedy RAISING HOPE Is Only New Series to Hold Premiere Week Ratings. While all other broadcast networks saw week-over-week declines, FOX made healthy gains (+8%) in Week Two of the new season, driven by strong performances by musical phenomenon GLEE, reality hit HELL’S KITCHEN and new comedy RAISING HOPE. FOX closed the week with a second-place finish among Adults 18-49 (2.8/8) and ranked No. 1 among Adults 18-34 and Teens.
Key weekly highlights:
On Monday, HOUSE (3.8/10) was once again the highest-rated drama of the night, outperforming ABC’s Castle, CBS’ Hawaii Five-O and NBC’s Chuck, The Event and Chase.
FOX won its second Tuesday in a row among Adults 18-49, Adults 18-34, Teens and key male and female demos with its new Tuesday comedy block.
GLEE was once again the highest-rated entertainment program of the week and hit a new series high (5.9/17) with its Britney Spears-themed episode
RAISING HOPE was the only new series this Fall to hold its premiere rating in week 2 (3.1/8)
RUNNING WILDE saw modest declines but remained solid against stiff competition.
On Wednesday, FOX placed a strong second and closed the gap versus CBS on the night last week, narrowing its distance behind first place from 0.7 ratings points to 0.3.
In fact, HELL’S KITCHEN made significant gains against CBS’ Survivor last week, narrowing the gap in head to head competition during the 8p hour by 0.7 rating points
FOX’s original episode of THE SIMPSONS on Sunday featuring Facebook CEO Mark Zuckerberg saw a +14% gain week-over-week and ranked No. 1 among Adults 18-34 and Teens.
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: GLEE (No. 2), THE SIMPSONS (No. 9), FAMILY GUY (No. 11) and HOUSE (No. 15)
FOX had 7 of the Top 20 programs among Adults 18-34: GLEE (No. 2), FAMILY GUY (No. 3 tie), THE SIMPSONS (No. 3 tie), THE CLEVELAND SHOW (No.9), HOUSE (No. 11), AMERICAN DAD (No. 13) and RAISING HOPE (No. 18).
FOX had 7 of the Top 20 programs among Teens: GLEE (No. 1), FAMILY GUY (No. 3), AMERICAN DAD (No. 4), THE CLEVELAND SHOW (No. 5), THE SIMPSONS (No. 6), RAISING HOPE (No. 12) and HOUSE (No. 15).
FOX had 1 of the Top 20 programs among Total Viewers: GLEE (No. 9)
Week 9/13-9/19/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – SEPTEMBER 27 – OCTOBER 3, 2010
MONDAY
8:00-9:03 HOUSE: (A18-49: 3.8/10, 10.2 Mil Total Viewers)
9:03-10:00 LONE STAR: (A18-49: 1.0/3, 3.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.5/6, 6.9 Mil Total Viewers)
Week two of HOUSE posted a 3.8/10 and was the highest rated drama of the night among Adults 18-49 and Adults 18-34, outperforming ABC’s Castle, CBS’ Hawaii Five-O and NBC’s Chuck, The Event and Chase. HOUSE ranked No. 2 in the 8p hour among Adults 18-49 and No. 1 in Adults 18-34.
The second telecast of LONE STAR began at 9:03p and posted a 1.0 among Adults 18-49. LONE STAR ranked No. 4 in the 9p hour among Adults 18-49 (tie).
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:01 GLEE: (A18-49: 5.9/17, 13.5 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18-49: 3.1/8, 7.1 Mil Total Viewers)
9:31-10:00 RUNNING WILDE: (A18-49: 1.9/5 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 4.2/12, 9.7 Mil Total Viewers)
Week two of GLEE posted a 5.9/17, its highest rating ever in Adults 18-49, up +5% from the previous week’s premiere (5.6/16).
This is the first time in 17 years that the highest rated entertainment program of premiere week (GLEE) grew in week two among Adults 18-49 and Total Viewers (since Fall ’93, Seinfeld).
GLEE was FOX’s highest rated Fall live-action comedy telecast in eight years among Adults 18-49 (since 10/29/02, That ’70s Show) and nine years among Total Viewers (since 11/18/01, Malcolm in the Middle).
GLEE was the highest rated program of the night in Adults 18-49 and Adults 18-34 and won its 8p hour among Adults 18-49, Adults 18-34, Teens, Adults 25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34.
At 9p week two of RAISING HOPE posted a 3.1/8 among Adults 18-49, on par with the previous week’s premiere in Adults 18-49.
RAISING HOPE ranked No. 3 in its 9p half hour among Adults 18-49 and won the half hour among Adults 18-34 and Teens (tie).
Week two of RUNNING WILDE at 9:30p posted a 1.9/5 among Adults 18-49. RUNNING WILDE ranked No. 3 in the 9:30 half hour among Men/Women 18-34 and No. 4 among Adults 18-49.
FOX won the night among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34 and Men 18-49/18-34. FOX outperformed its nearest competitor for the night (CBS) by +24% among Adults 18-49 (4.2/12 vs. 3.4/10).
WEDNESDAY
8:00-10:00 HELL’S KITCHEN: (A18-49: 2.9/9, 6.3 Mil Total Viewers)
Week two of HELL’S KITCHEN posted a 2.9/9 for the night among Adults 18-49, same as its premiere the previous week (2.9/8).
HELL’S KITCHEN gave FOX a No. 2 rank for the night among Adults 18-49 and won the night in Adults 18-34. In fact, HELL’S KITCHEN narrowed the gap between FOX and the first place network (CBS) by 0.4 rating points, moving from 0.7 rating points from premiere week to 0.3 in week two.
HELL’S KITCHEN also significantly closed the gap in head to head competition in the 8p hour with CBS’ Survivor by 0.7 rating points (1.4 in premiere week vs. 0.7 in week two.) Also in the 8p hour, HELL’S KITCHEN out-delivered Survivor in Adults 18-34 (2.6/9 vs. 2.4/8).
THURSDAY
8:00-9:00 BONES: (A18-49: 2.5/8, 9.8 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.9/5, 5.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.2/6, 7.5 Mil Total Viewers)
Week two of BONES posted a 2.5/8 among Adults 18-49 and showed a modest drop from the previous week’s premiere (-7%, 2.7/8). BONES ranked No. 2 in the 8p hour among Adults 18-49.
At 9p week two of FRINGE delivered a 1.9/5 and also displayed a moderate decline from its premiere the previous week in Adults 18-49 (-10%, 2.1/6). FRINGE ranked No. 4 in the hour among Adults 18-49.
FOX ranked No. 4 for the night in Adults 18-49.
FRIDAY
8:00-9:00 HOUSE (R): (A18-49: 0.8/3, 2.5 Mil Total Viewers)
9:00-10:00 GOOD GUYS: (A18-49: 0.7/3, 2.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.8/3, 2.5 Mil Total Viewers)
At 8p an encore HOUSE posted a 0.8/3 among Adults 18-49.
THE GOOD GUYS posted a 0.7/3 and ranked No. 5 in the 9p hour among Adults 18-49.
FOX ranked No. 5 for the night in Adults 18-49.
SATURDAY
8:00-8:41 MLB – YANKEES VS. RED SOX (S): (A18-49: 0.6/2, 2.4 Mil Total Viewers)
8:00-8:30 COPS (B): (A18-49: 0.8/3, 2.4 Mil Total Viewers)
8:30-8:41 COPS (RB): (A18-49: 0.9/3, 2.8 Mil Total Viewers)
8:41-9:00 COPS (R): (A18-49: 1.4/5, 4.5 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.4/5, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 4.4 Mil Total Viewers)
Combined coverage of COPS and MLB Baseball at 8p ranked No. 3 in its time period among Adults 18-49, Adults 18-34 and Teens.
Combined coverage of COPS and MLB Baseball at 830p ranked No. 3 in its time period among Adults 18-49, Adults 18-34, Teens and No. 2 among all female demos.
At 9p, AMERICA’S MOST WANTED ranked No. 3 in its hour among Adults 18-49, Adults 18-34, Teens and No. 2 among all female demos.
FOX ranked No. 3 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Teens.
SUNDAY
7:00-7:23 NFL OVERRUN: (A18-49: 9.8/31, 24.9 Mil Total Viewers)
7:23-8:00 THE OT: (A18-49: 5.0/16, 11.9 Mil Total Viewers)
8:00-8:31 SIMPSONS: (A18-49: 4.2/11, 8.6 Mil Total Viewers)
8:31-9:00 CLEVELAND: (A18-49: 3.1/8, 6.7 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18-49: 4.0/10, 8.0 Mil Total Viewers)
9:30-10:00 AMERICAN DAD (P): (A18-49: 3.0/7, 6.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 4.7/12, 10.5 Mil Total Viewers)
At 8p week two of THE SIMPSONS posted a 4.2/11 among Adults 18-49, up +14% versus last week’s premiere (3.7/10). THE SIMPSONS ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens.
CLEVELAND at 8:30p did a 3.1/8 among Adults 18-49, same as last week as it ranked No. 3 in the half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
Airing from 9-9:30p FAMILY GUY posted a 4.0/10 among Adults 18-49, down -11% from last week’s one-hour opener (4.5/11). FAMILY GUY ranked No. 3 in its half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
The season premiere of AMERICAN DAD delivered a 3.0/7 among Adults 18-49, down -17% compared to its premiere last year (3.6/9 on 9/27/09), but up +11% versus its 09/10 season average (2.7/7). AMERICAN DAD ranked No. 4 in the 9:30p half hour among Adults 18-49, No. 3 in Adults 18-34 and No. 2 in Teens.
FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
SEPTEMBER 27 – OCTOBER 3, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.8/8 FOX 2.7/9 FOX 7.1
ABC 2.6/8 ABC 2.0/7 ABC 9.2
CBS 3.1/9 CBS 2.1/7 CBS 11.9
NBC 2.7/8 NBC 2.2/7 NBC 8.1
NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 27 – OCTOBER 3, 2010
(source; FOX)
