Week 20: TeleFutura growth continues in key demographics

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In the current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo Versus the Same Period in the 2009/10 Season Among Key Demographics.


TeleFutura Highlights – NPM Broadcast Prime Week of 01/31/11
 
•      Last week, TeleFutura generated nearly 900,000 Total Viewers 2+ (867,000), 526,000 Adults 18-49 and 321,000 Adults 18-34 during broadcast prime.
 
•     TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) in the current 2010/11 Season versus the same period in the 2009/10 Season among Adults 18-49 (51 nights vs. 37 nights) and Adults 18-34 (51 nights vs. 44 nights).
 
•      TeleFutura’s 10pm weeknight novela “India:”
 
Averaged 983,000 Total Viewers 2+, 600,000 Adults 18-49 and 329,000 Adults 18-34. 
 
 Generated its 2nd HIGHEST weekly performance levels among Adults 18-49 and Adults 18-34 since premiering on 10/05/10. 
 
•     On Saturday night (February 5, 2011) from 8pm-11pm, TeleFutura’s primetime programming  of “Cine de las Estrellas: El Camino de la Venganza” and “Fútbol Liga Mexicana: San Luis vs. Tecos” out-delivered Telemundo’s programming which included “Fútbol Estelar II: Chivas vs. Atlante” and “Persiguendo Injusticas” among Total Viewers 2+ (TF 684,000 vs. TEL 560,000; +22% Adv.), Adults 18-49 (TF 405,000 vs. TEL 375,000; +8% Adv.). And Adults 18-34 (TF 242,000 vs. TEL 211,000; +15% Adv.).
 
(source: Univision)