Week 20: The CW sees growth in women 18-34


Season to date, The CW is up more than any other network in total viewers (+5%, 2.13M) and is the only network up versus last season in adults 18-49 (+11%, 1.0/3). 

The CW is even with adults 18-34 (1.1/3), while the other broadcast networks are down (most current Nielsen ratings through 2/6/11).

Last week (1/31/11-2/6/11) The CW was up 8% in women 18-34 (1.3/4) versus the same week last year, up 10% in women 18-49 (1.1/3) and up 2% in total viewers (2.0M), while remaining even in adults 18-34 (1.0/3) and adults 18-49 (0.9/2).

Last Tuesday was The CW’s most watched Tuesday night (2.1M) since Sept. 8, 2009 and hit season highs last night in all key demos, including adults 18-34 (1.3/4), women 18-34 (1.9/5) and adults 18-49 (1.0/3).

It was The CW’s highest rated Tuesday among adults 18-34 and women 18-34 since November 17, 2009 and its best among adults 18-49 since October 6, 2009.

ONE TREE HILL had its most watched episode (2.4M) and its best ratings among women 18-34 (2.4/7) and adults 18-49 (1.2/3) in more than a year last night (since November 10, 2009), and its best adults 18-34 rating (1.6/5) since May 10, 2010.

HELLCATS matched the previous week’s season high for the time period in A18-34 (1.1/3) and averaged 1.8 million total viewers, the second best total in the time period this season behind only the prior week.

(source; The CW)