Univision Starts the February 2011 Sweep as the #4 Broadcast Network in Overall Primetime Among ALL Adults 18-34 and Teens 12-17.
Univision Highlights – NPM Broadcast Prime Week of 02/07/11:
• Univision finished the first full week of the February 2011 sweep as the #4 broadcast network in overall primetime among Adults 18-34 (965,000) and Teens 12-17 (201,000), beating NBC and CW. Additionally, Univision ranked #2 among Kids 2-11 (484,000) and #5 among Total Viewers 2+ (3.5 million) and Adults 18-49 (1.8 million).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX on every night among Adults 18-34 and Teens 12-17; and on 3 out of 7 nights among Adults 18-49.
• In the 2010-11 Season, Univision continues to be the broadcast network with the highest primetime audience increases versus the comparable period last season among Adults 18-49 (+8%), Adults 18-34 (+6%) and Adults 25-54(+7%).
• On Friday night, Univision was the #1 broadcast network in primetime among Adults 18-49 (2.1 million), Adults 18-34 (1.2 million) and Teens 12-17 (254,000). This Friday night win, marks the 28th time this Season that Univision was the #1 primetime broadcast network among Adults 18-34.
• The 2 most-watched broadcast programs on Friday night among Adults 18-49, Adults 18-34 and Teens 12-17 were Univision’s #1 “Eva Luna” and #2 “Triunfo del Amor” (Triumph of Love).
• “Eva Luna” helped Univision attain the #2 rank in the M-F/8pm hour among Adults 18-34 (1.4 million) and Women 18-34 (761,000).
The novela broke a record audience averaging its best weekly performance with 4.8 million Total Viewers 2+, 2.4 million Adults 18-49 and 1.4 million Adults 18-34.
“Eva Luna” closed out the week with tremendous growth versus its premiere week (11/1-11/5/10) among Total Viewers 2+ (+42%), Adults 18-49 (+33%) and Adults 18-34 (+35%).
• In the M-F/9pm hour, “Triunfo del Amor” (Triumph of Love) made Univision the #5 ranked broadcast network among Total Viewers 2+ (4.4 million), Adults 18-49 (2.3 million) and Adults 18-34 (1.2 million).
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• On Saturday night, “Sábado Gigante” (Giant Saturday) made Univision the #2 broadcast network, behind FOX, among Adults 18-34 (588,000) and ranked #3 among Adults 18-49 (1.1 million) and Teens 12-17 (125,000); beating CBS and NBC.
• On Sunday night, Univision out-delivered NBC in primetime by +33% more Adults 18-34 (463,000) and by +14% more Teens 12-17 (84,000) with a special presentation of “Bodas Inolvidable” (Unforgettable Weddings) and “Sal y Pimienta”.
(source: Univision)
