Week 22: ABC has 4 gold in top 15; ‘The Bachelor’ solid gold


ABC Delivers 4 of the Week’s Top 15 TV Programs Among Adults 18-49, Including 4 of the Top 8 Non-Olympic Shows and the Top 3 Scripted Series.

ABC Stands as Monday’s No. 1 Non-Sports Net in Viewers and Adults 18-49. Ranking as the Night’s No. 1 Regular TV Program, ABC’s “The Bachelor” Retains 100% Week to Week in Adults 18-49 Against the Olympics and Grows in Men 18-34.

ABC’s “Castle” Marks its 3rd-Best Ever Repeat Telecast in Viewers and Adults 18-49. ABC Grows its Tuesday Numbers Year to Year for the 2nd Straight Week.

Jumping from its Lead-in and Building Throughout its Telecast, “Lost” Stands As Tuesday’s No. 1 Scripted Show in Adults 18-49 for the 3rd Week in a Row.
ABC’s “the forgotten” Finishes as TV’s No. 1 Scripted Show Tuesday at 10pm In Adults 18-49, with its 2nd-Best Young Adult Performance Since November.

Wednesday from 8-9pm, ABC’s “Modern Family” and “The Middle” Repeats Defeat CBS’ Comedy Replays of “Old Christine” and “Gary Unmarried”.

Surging from its Lead-in by Huge Margins Opposite the Winter Olympics, ABC’s “Grey’s Anatomy” is the Dominant Non-Sports Program Thursday at 9pm.
“Private Practice” is the Top Non-Sports Show in its Hour with Young Adults, The No. 1 Series in its Slot for the 13th time in 14 Original Telecasts in Adults 18-34

Surging Week-to-Week Against the Winter Olympics by 1.8 Million Viewers and By 50% in Adults 18-49, ABC Qualifies as Friday’s No. 1 Non-Sports Network

Opposite the Olympics, ABC is Up Week to Week in Viewers and Young Adults For the 2nd Week in a Row, Posting its Best Adults 18-49 Rating in 6 Weeks

“America’s Funniest Home Videos” Grows from the Prior Week by 1.4 Million Viewers and 24% in Adults 18-49, While Hitting its Best Kids 2-11 Rating in 3 Years

Up Over its Last Airing in Viewers and Adults 18-49, “Brothers & Sisters” is the
No. 1 Scripted Show in its Slot, Topping CBS’ “Cold Case” Across All Adults Demos 

             No.1 NBC 6.7    No.1 NBC  24,750,000
             No.2 FOX 3.2    No.2 FOX   8,680,000
             No.3 ABC 2.1    No.3 CBS   7,750,000
             No.4 CBS 2.0    No.4 ABC   6,270,000
             No.5 CW  0.6    No.5 CW    1,420,000

WEEK No. 22:
During the week of February 15, 2010, which included the first full week of the Vancouver Winter Olympics, ABC aired 4 of the Top 15 TV shows in Adults 18-49 (4 of the Top 8 non-Olympic programs), including the Top 3 scripted series:  “Lost” – No. 11 (No. 1 scripted series), “The Bachelor”

– No. 12, with “Grey’s Anatomy” and “Desperate Housewives” tied at No. 14 (tied as No. 2 scripted series).  In fact “Lost” has been the TV’s No. 1 scripted series in Adults 18-49 on 2 of the last 3 weeks and for 3 consecutive weeks in Adults 18-34.  For the 3rd week in a row, “Grey’s” registered as the top-rated scripted program with key Women (W18-34/W18-49).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Holding strong against NBC’s Olympic coverage with “The Bachelor” and a repeat airing of “Castle,” ABC stood as the No. 1 non-sports network on Monday with Total Viewers (9.6 million) and Adults 18-49 (3.2/8), outpacing its nearest competition by 1.5 million and by 23% in Adults 18-49 (CBS = 8.1 million and 2.6/6)

“The Bachelor: On the Wings of Love” (8:00-10:00 p.m.)
Monday’s No. 1 regular TV program in Total Viewers (11.5 million) and Adults 18-49 (4.1/10), ABC’s “The Bachelor” paced well ahead of its non-Olympic competition from 8:00-10:00 p.m., besting runner-up CBS by 3.5 million viewers and by 52% with young adults (CBS – 8.0 million and 2.8/7).  The ABC unscripted series finished No. 1 against regular competition in its 2-hour time period for the 5th consecutive week in Adults 18-34 and registered as Monday’s No. 1 TV series telecast with Women 18-34 for its 7th consecutive airing this season.

Despite facing the first Monday of NBC’s Winter Olympic coverage, “The Bachelor” retained an impressive 100% of its Adult 18-49 audience week to week (4.1/10) and grew among Men 18-34 (+6% – 1.9/6 vs. 1.8/5). 

“The Bachelor” grew its young audience during each half-hour from 8:00-10:00 p.m., building by 19% in Adults 18-49 (3.7/10 to 4.4/10) from start to finish.  In fact, in the final half-hour, “The Bachelor” led the time period among Women 18-34, topping NBC’s Olympic coverage by 5% (6.0/15 vs. 5.7/14).

“Castle” (10:00-11:00 p.m.)
Opposite NBC’s Olympic coverage in the 10 o’clock hour, ABC’s “Castle” marked its 3rd-highest-ever repeat results in both Total Viewers (5.7 million) and Adults 18-49 (1.5/4).   

Despite facing the Winter Olympics this year, ABC was up over the year-ago Tuesday (2/17/09) for the 2nd straight week, surging year to year by 1.9 million viewers (6.3 vs. 4.4 million) and by 73% in Adults 18-49 (2.6/7 vs. 1.5/4).

“Lost” (9:00-10:00 p.m.)
Opposite fierce competition from NBC’s Winter Olympics and the second hour of Fox’s “American Idol” from 9:00-10:00 p.m., ABC’s “Lost” jumped from its lead-in by 5.6 million viewers (9.8 vs. 4.2 million) and by 200% in young adults (4.5/11 vs. 1.5/4) and grew its audience from start to finish (+6% in viewers/+9% in young adults).   In fact, “Lost” defeated NBC Olympic coverage in the 9 o’clock hour by 15% in Adults 18-34 (4.5/12 vs. 3.9/10) and by 44% in Men 18-34 (4.6/14 vs. 3.2/10).  Despite the fact that both the Olympics and “Idol” moved into the time period this week, “Lost” exhibited impressive retention of its audience week to week with viewers, young adults and key men: Total Viewers (88%), Adults 18-49 (90%), Men 18-49 (92%) and Men 25-54 (92%).

“Lost” stood as Tuesday’s No. 1 scripted TV show for the 3rd week running in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54). 

“the forgotten” (10:00-11:00 p.m.)
During the 10 o’clock hour against the Olympics, ABC’s “the forgotten” finished as TV’s No. 1 scripted show in Adults 18-49 (1.7/4).  In fact, the ABC freshman drama saw its second-best performance among young adults in 3 months – since 11/17/09.

“Modern Family – WED 8PM” (8:00-8:30 p.m.)
ABC’s rebroadcast airing of “Modern Family – WED 8PM” topped CBS’ “Old Christine” by 6% in Total Viewers (5.0 million vs. 4.7 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4).

“The Middle” (8:30-9:00 p.m.)
ABC’s repeat “The Middle” beat its comedy competition in the 8:30pm half-hour, CBS’ “Gary Unmarried,” by 7% in Total Viewers (4.6 million vs. 4.3 million) and by 21% in Adults 18-49 (1.7/4 vs. 1.4/4).

Opposite the Olympics, ABC ranked No. 2 on Thursday in Adults 18-49 (2.5/7-tied w/CBS).  Among Adults 18-34, ABC outpaced CBS on the night by 60% (2.4/7 vs. 1.5/5).  

“Grey’s Anatomy” (9:00-10:01 p.m.)
Surging from its lead-in against the Winter Games by 6.0 million viewers (10.3 million vs. 4.3 million) and by 236% in Adults 18-49 (3.7/10 vs. 1.1/3), “Grey’s Anatomy” finished as the dominant series telecast in the 9 o’clock hour.

Despite facing the Olympics this week, “Grey’s” exhibited strong retention of its week-ago telecast with Adults18-34 (95%), Women 18-34 (97%) and Men 18-34 (95%).

“Private Practice” (10:01-11:00 p.m.)
ABC’s “Private Practice” stood as the No. 1 non-sports program in Thursday’s 10 o’clock hour among Adults 18-49 (2.8/7).   In addition, for the 13th time in 14 original telecasts this season, “Private Practice” registered as the No. 1 TV series in its hour with Adults 18-34 (2.6/8).  

Jumping week-to-week against the Winter Olympics by 1.8 million viewers (4.9 million vs. 3.1 million) and by 50% in Adults 18-49 (1.5/5 vs. 1.0/3), ABC took second place on Friday night on both Nielsen measures. Among Adults 18-49, ABC beat its non-sports Friday competition on CBS and Fox by 36% each (1.5/5 vs. 1.1/4 – CBS and Fox tied).

Despite facing Olympic competition, ABC posted a 6-week-high on Friday night with Adults 18-34 (1.3/4) – since 1/8/10.

“ABC Friday Movie of the Week: Meet the Fockers” (8:00-10:00 p.m.)
From 8:00-10:00 p.m., a rebroadcast airing of the theatrical “Meet the Fockers” made ABC the No. 1 non-sports network in Total Viewers (5.0 million) and Adults 18-49 (1.6/5). 

With the rebroadcast movie scheduled against the Olympics, ABC pulled in its top non-sports numbers in the 2-hour time period since November with viewers and young adults – since 11/20/09.

“20/20” (10:00-11:00 p.m.)
Growing the 10 o’clock hour week to week for the Net, ABC News’ “20/20” finished as the No. 1 non-sports program in its time period with key Adults (AD18-49/AD25-54).

Opposite the Olympics, “20/20” boosted Friday’s 10:00 p.m. hour week-to-week by 1.3 million viewers (4.7 million vs. 3.4 million), by 27% in Adults 18-49 (1.4/4 vs. 1.1/3) and by 31% in Adults 25-54 (1.7/5 vs. 1.3/3).

Opposite the Winter Olympics on NBC, ABC saw increases for the 2nd week in a row in both Total Viewers (8.6 million) and Adults 18-49 (2.7/7), posting its strongest young adult rating in 6 weeks – since 1/10/10.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)
Airing against the Winter Olympics, ABC’s “America’s Funniest Home Videos” was up over its performance the prior week by 1.4 million viewers (7.6 million vs. 6.2 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).  The veteran video-clip show ranked as the No. 1 non-sports program during the 7 o’clock hour among Adults 18-49, beating runner-up CBS’ “60 Minutes” by 17% (2.1/6 vs. 1.8/5).   

“AFV” stood as the No. 1 broadcast program in the hour among Kids 2-11 (2.6/9-tie), hitting the show’s highest Kids 2-11 rating in over 3 years – since 1/28/07.  

“Extreme Makeover: Home Edition” (8:00-9:00 p.m.)
ABC’s “Extreme Makeover:  Home Edition” grew from its previous week’s telecast by 2.0 million viewers (8.0 million vs. 6.0 million) and by 32% in Adults 18-49 (2.5/6 vs. 1.9/5), registering the Net’s best young adult performance in the hour in 6 weeks – since 1/10/10.  
“Desperate Housewives” (9:00-10:01 p.m.)
Against increased competition in the 9 o’clock hour, including NBC’s Winter Olympics and CBS’ “Undercover Boss,” ABC’s “Desperate Housewives” retained 100% of its Adults 18-49 (3.7/9) delivery from its most recent telecast (1/31/10), while seeing gains among Adults 25-54 (4.5/9 vs. 4.3/9).   

“Brothers & Sisters” (10:01-11:00 p.m.)
Standing as the No. 1 scripted program in the 10 o’clock hour, ABC’s “Brothers & Sisters” outdelivered CBS’ “Cold Case” across each of the key Adults demographics: Adults 18-34 (1.7/5 vs. 1.6/5), Adults 18-49 (2.5/7 vs. 2.3/6) and Adults 25-54 (3.2/8 vs. 3.0/7).  

“Brothers & Sisters” grew from its most recent telecast (1/31/10) in both Total Viewers (7.9 million vs. 7.7 million) and Adults 18-49 (2.5/7 vs. 2.4/6).  

             No.1 NBC 6.7    No.1 NBC  24,750,000
             No.2 FOX 3.2    No.2 FOX   8,680,000
             No.3 ABC 2.1    No.3 CBS   7,750,000
             No.4 CBS 2.0    No.4 ABC   6,270,000
             No.5 CW  0.6    No.5 CW    1,420,000

(Source: information provided by ABC –  The Nielsen Company (National Live+Same Day Program Ratings), week of 2/15/10, unless stated otherwise.)