Week 22: The CW showing growth in 18-49 demo


Season to date, The CW is up 11% in Adults 18-49 (1.0/3) and up 6% in total viewers (2.14M), the only network to be up versus last season, and is even from last season in Adults 18-34 (1.1/3), according to most current Nielsen data through 2/20/11.

Notes from last week:

Tuesday night ONE TREE HILL rose 13% in A18-49 (0.8/2), while remaining steady in total viewers (1.6M) and A18-34 (0.9/3). 

HELLCATS was up 12% in A18-34 (0.9/3) and remained even in W18-34 (1.2/3) and A18-49 (0.7/2)

On Thursday, THE VAMPIRE DIARIES ranked #2 to AMERICAN IDOL among W18-34 (2.1/6) and jumped 7% in total viewers (3M) and 7% in A18-49 (1.4/4) versus the previous week, while remaining steady in A18-34 (1.5/5). 

NIKITA rose 10% in total viewers from the prior Thursday (2.1M), 13% in A18-34 (0.8/2) and 13% in A18-49 (0.8/2).

On Friday, The CW was up in key demos versus the previous week and was #2 in M18-34 (1.1/4). The CW was up 13% in A18-34 (0.9/4), up 11% in A18-49 (1.0/3), and flat in total viewers (2.2M).

SUPERNATURAL was up from last week in key demos, jumping 25% in A18-34 (1.0/4), up 10% in total viewers (2.2M), up 11% in A18-49 (1.0/3) and up 11% in M18-49 (1.0/3). 

SUPERNATURAL was #2 for the hour in A18-34 (1.0/4- tie) and M18-34 (0.9/4- tie). 

SMALLVILLE was also #2 for the hour in M18-34 (1.2/5) and in M18-49 (1.2/4- tie). SMALLVILLE was up 13% in A18-34 versus last week (0.9/4) and up 11% in A18-49 (1.0/3).

(source: The CW)