In the current 2010/11 Season, TeleFutura Continues to Produce More Nightly Wins over Telemundo Versus the Same Period in the 2009/10 Season Among Key Demographics.
TeleFutura Highlights – NPM Broadcast Prime Week of 02/21/11:
Last week, TeleFutura generated 772,000 Total Viewers 2+, 451,000 Adults 18-49 and 252,000 Adults 18-34 during broadcast prime.
In the current 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (60 nights vs. 46 nights) and Adults 18-34 (60 nights vs. 53 nights).
At 10pm, TeleFutura’s weeknight novela “India,”
Averaged 1.0 million Total Viewers 2+, 592,000 Adults 18-49 and 320,000 Adults 18-34.
Grew its previous week average (02/14/11-02/20/11) by +8% among Total Viewers 2+ (957,000 to 1.0 million) and by +4% among Adults 18-49 (571,000 to 592,000).
(source: Univiison)
