Popular Courtroom Program, Caso Cerrado Edicion Estelar Doubles Telefutura’s Laura Audience and Delivers 100% Year-Over-Year Growth.
Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced its NTI results to date for the month of February. Telemundo is reporting year-over-year growth among total viewers (Persons 2+), Adults 18-49, Women 18-49 and Women 18-34 in both Monday through Friday and Monday through Sunday prime, while all major Spanish-language Broadcast networks experienced declines. Telemundo maintains a strong hold on the #2 Spanish-language network ranking in prime time across the key adult and female demographics as well as total viewers (Persons 2+).
During Monday through Friday prime, Telemundo delivered 1,165,000 total viewers (Persons 2+) (vs. 965,000) +21%, 621,000 Adults 18-49 (vs. 575,000) +8%, 359,000 Women 18-49 (vs. 276,000) +30% and 183,000 Women 18-34 (vs. 157,000) +17%. Telemundo holds double-digit leads over Telefutura in Monday through Friday prime among Adults 18-49 (+20%), Women 18-49 (+67%), Adults 18-34 (+13%), Women 18-34 (+56%) and total viewers (Persons 2+) (+32%).
During Monday through Sunday prime, Telemundo averaged 1,102,000 total viewers (Persons 2+) (vs. 955,000) +15%, 605,000 Adults 18-49 (vs. 567,000) +7%, 323,000 Women 18-49 (vs. 253,000) +28% and 170,000 Women 18-34 (vs. 144,000) +18%. The network also holds substantial advantages over Telefutura in Monday through Sunday prime across key demographics, including Adults 18-49 (+15%), Women 18-49 (+50%), Adults 18-34 (+10%), Women 18-34 (+40%) and total viewers (Persons 2+) (+22%).
PROGRAM HIGHLIGHTS
Caso Cerrado con Dra. Ana Maria Polo
February to date, Caso Cerrado con Dra. Ana Maria Polo at 4pm is averaging 673,000 Adults 18-49, a +26% year-over-year increase (534,000). Caso Cerrado con Dra. Ana Maria Polo is on track this month to deliver its best performance in Telemundo’s NTI history among Adults 18-49 (673,000), Men 18-49 (294,000), Adults 18-34 (326,000), Men 18-34 (139,000) and total viewers (1.5 million).
During the week of February 14, Caso Cerrado con Dra. Ana Maria Polo at 4pm averaged 668,000 viewers among Adults 18-49 with a 45% share of the Spanish-language television audience. The program out-delivered Telefutura’s Veredicto Final by +650% in the demographic (89,000). For the second time this season, Caso Cerrado’s weekly delivery among total viewers (Persons 2+) passed the 1.5 million mark (1,504,000). The week of February 14 also marked the 8th time this season that Caso Cerrado con Dra. Ana Maria Polo was the #1 Spanish-language program at 4pm among total viewers (Persons 2+).
In the 7pm hour, Caso Cerrado Edicion Estelar delivered impressive gains across the board in February 2011. Compared to February 2010’s delivery in the time period, Caso Cerrado Edicion Estelar has more than doubled deliveries among Adults 18-49 (743,000 vs. 370,000), +101%, Women 18-49 (415,000 vs. 140,000), +196%, Women 18-34 (196,000 vs. 81,000) +142%, and total viewers (Persons 2+) (1,529,000 vs. 696,000), +120%. Additionally, Telemundo posted double-digit increases in the time period over February 2010 among Adults 18-34 (+65%), Men 18-49 (+43%) and Men 18-34 (+19%).
Caso Cerrado Edicion Estelar delivered more than two times as many viewers, on average, as Telefutura’s Laura in February among Adults 18-49 (743,000 vs. 344,000) +116%, Women 18-49 (415,000 vs. 168,000), +147%, Women 18-34 (196,000 vs. 85,000), +132% and total viewers (Persons 2+) (1,529,000 vs. 648,000) +136%. The program also had an impressive double-digit percentage lead among Adults 18-34 (+84%), Men 18-49 (+87%) and Men 18-34 (+47%).
Alguien Te Mira
At 10pm, Alguien Te Mira’s finale on February 25 averaged 834,000 Adults 18-49 and nearly 1.5 million total viewers. In its final week, Alguien Te Mira averaged 796,000 Adults 18-49 and nearly 1.4 million total viewers. The novela’s delivery in the Adults 18-49 demographic grew consistently month-to-month, nearly doubling its audience from September 2010 to February 2011: 350,000 in September, 402,000 in October, 513,000 in November, 528,000 in December, 603,000 in January and 684,000 in February.
Al Rojo Vivo
Al Rojo Vivo averaged 481,000 among Adults 18-49 during the week of February 14, its second best delivery this season. Al Rojo Vivo has averaged 497,000 Adults 18-49 in February to date, its best performance since June 2009 (513,000).
Levantate
Levantate has averaged 102,000 viewers among Adults 18-49 in February to date and is on pace to have its best performance ever. During the week of February 14, Levantate averaged 107,000 Adults 19-49 and averaged as high as 143,000 viewers in the demographic on Thursday, February 17.
Source: NTI, live+same day, primetime 2/1/10-2/28/10 vs. 1/31/11-2/25/11; non-prime 2/1/10-2/28/10 vs. 1/31/11-2/18/11.
(source: Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBCUniversal)
