Thanks to week-over-week gains on Monday, a season-high Tuesday, a record-breaking Thursday and another nightly win on Saturday, FOX averaged a 4.0/12 among Adults 18-49 with 11.6 million viewers last week and ranked No. 1 in both the adult demo and Total Viewers. In addition, FOX dominated the February 2011 sweep, outperforming the next highest-rated network by +114% (6.2 vs. CBS’ 2.9).
Season to date, FOX is averaging a 3.5/10 among Adults 18-49 and continues to lead the competition this season by half of a ratings point. Key highlights from last week include:
FOX saw week-over-week gains on Monday, led by an original episode of HOUSE:
HOUSE posted a 3.8/11 among Adults 18-49, up +9% from the previous week (3.5/9) and was the highest-rated program of the night in A18-49, A18-34, Teens and A25-54.
Last Monday, HOUSE posted its second-largest audience in Total Viewers of the season (11.0 Mil), its largest Teens audience of the season so far (1.9/6) and won the 8p hour in the core adult demo, Total Viewers, Adults 18-34 and Teens.
On Tuesday, FOX’s AMERICAN IDOL and RAISING HOPE gave FOX the highest rated Tuesday night on any network this season among Adults 18-49 (excluding sports).
Tuesday’s AMERICAN IDOL (7.6/21) gained +6% from the previous Thursday and was the highest rated program of the night in all key demos.
RAISING HOPE posted a 3.3/9 among Adults 18-49, up +38% from the previous week-its highest rating in the adult demo and Total Viewers ever.
With originals of AMERICAN IDOL and TRAFFIC LIGHT, FOX won Wednesday night among Adults 18-49, Total Viewers, and virtually all key demos and beat the next highest-rated network by +103% in the core adult demo and +58% in Total Viewers.
The Top 12 Girls performed on AMERICAN IDOL on Wednesday and posted a 7.8/22 among Adults 18-49, up +4% in Adults 18-49 versus the comparable telecast last year and up +10% in Total Viewers.
At 9:30p new comedy TRAFFIC LIGHT delivered a 2.8/8 – its highest rating ever – among Adults 18-49, up +75% from its performance in the demo the previous week
On Thursday, FOX posted the highest rated Thursday night on any network in four years among A18-49 and Total Viewers, excluding sports.
The season’s first live AMERICAN IDOL results show posted a 8.2/24 among Adults 18-49 with 25.3 Mil Total Viewers, posting its highest-rated Thursday telecast this season among Adults 18-49 and Total Viewers.
Thursday’s AMERICAN IDOL was up +30% in both Adults 18-49 and Total Viewers versus the comparable telecast last year.
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 93% of last year’s same telecasts in A18-49 and 99% in Total Viewers.
FOX’s Saturday staples delivered a nightly win that evening among Adults 18-49, Adults 18-34 and Adults 25-54
COPS at 8p and 8:30pm ranked No. 1 among most adult demos, Teens, and virtually all male and female demos in their respective half hours.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 25-54 and all key female demos.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/20/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 2/20 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.0/13 +32%
CHICAGO CODE 2.2/6 2.7/7 +23%
GLEE 5.3/15 6.5/17 +23%
RAISING HOPE 2.7/7 3.1/8 +15%
TRAFFIC LIGHT 1.7/4 1.9/5 +12%
BONES 2.9/8 3.7/10 +28%
FRINGE 1.8/5 2.6/7 +44%
THE SIMPSONS 3.6/9 3.9/10 +8%
BOB’S BURGERS 2.7/7 2.9/7 +7%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.8/9 4.5/10 +18%
AMERICAN DAD 2.5/6 2.8/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/20/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 2/20 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.3 12.9 +25%
CHICAGO CODE 8.4 10.0 +19%
GLEE 12.8 15.4 +20%
RAISING HOPE 6.3 7.3 +16%
TRAFFIC LIGHT 4.0 4.5 +13%
BONES 9.7 11.8 +22%
FRINGE 4.8 6.6 +38%
THE SIMPSONS 7.8 8.5 +9%
BOB’S BURGERS 5.7 6.0 +5%
THE CLEVELAND SHOW 6.2 6.7 +8%
FAMILY GUY 7.7 8.9 +16%
AMERICAN DAD 5.2 5.7 +10%
Weekly Program Rankers
FOX had 8 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- THURSDAY (No. 1), AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- TUE SP-3/1 (No. 3), HOUSE (No. 5), RAISING HOPE (No. 13), FAMILY GUY (No. 18), TRAFFIC LIGHT SP-3/2 (No. 19 tie) and THE SIMPSONS (No. 19 tie).
FOX had 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- THURSDAY (No. 1), AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- TUE SP-3/1 (No. 3), FAMILY GUY (No. 5), HOUSE (No. 6), THE SIMPSONS (No. 7), RAISING HOPE (No. 9), BOB’S BURGERS (No. 11 tie), CLEVELAND (No. 11 tie) and TRAFFIC LIGHT SP-3/2 (No. 17).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- THURSDAY (No. 1), AMERICAN IDOL- TUE SP-3/1 (No. 2), AMERICAN IDOL- WEDNESDAY (No. 3), FAMILY GUY (No. 4), CLEVELAND (No. 5), BOB’S BURGERS (No. 6 tie), THE SIMPSONS (No. 6 tie), HOUSE (No. 9 tie), RAISING HOPE (No. 9 tie), AMERICAN DAD (No. 20 tie) and TRAFFIC LIGHT SP-3/2 (No. 20 tie).
FOX had 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL- THURSDAY (No. 1), AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- TUE SP-3/1 (No. 3) and HOUSE (No. 16).
NIGHTLY AND PROGRAM HIGHLIGHTS – FEBRUARY 28 – MARCH 6, 2011
MONDAY
8:00-9:00 HOUSE: (ADULTS 18-49: 3.8/11, 11.0 Mil Total Viewers)
9:00-10:00 THE CHICAGO CODE: (ADULTS 18-49: 2.1/6, 8.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 3.0/8, 9.5 Mil Total Viewers)
FOX ranked #2 for the night in A18-49, A18-34 and Teens and #1 in Men 18-49/18-34.
At 8p HOUSE posted a 3.8/11 among Adults 18-49, up +9% from the previous week (3.5/9) and was the highest-rated program of the night in A18-49, A18-34, Teens and A25-54.
HOUSE posted its second-largest Total Viewers of the season (11.0 Mil), its highest Teens of the season so far (1.9/6) and won the 8p hour in A18-49, Total Viewers, A18-34, Teens and A25-54.
THE CHICAGO CODE at 9p posted a 2.1/6 among Adults 18-49, the same as the previous week. THE CHICAGO CODE posted its highest Total Viewers, A18-34 and A25-54 since its premiere and ranked #3 in its hour in A18-49.
TUESDAY
8:00-9:30 AMERICAN IDOL (S): (ADULTS 18-49: 7.6/21, 21.4 Mil Total Viewers)
9:30-10:00 RAISING HOPE: (ADULTS 18-49: 3.3/9, 8.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 6.5/18, 18.2 Mil Total Viewers)
FOX’s AMERICAN IDOL and RAISING HOPE combined to win the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
FOX posted the highest rated Tuesday night (excluding sports) on any net this season in Adults 18-49.
FOX outperformed its nearest competitor for the night by +110% in A18-49 (6.5 vs. 3.1 for CBS) and +18% in Total Viewers (18.2 vs. CBS’ 15.4 Mil.)
AMERICAN IDOL posted a 7.6/21 in Adults 18-49, up +6% from last Thursday (vs. 7.2/20). AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +100% in A18-49 (7.6 vs. NCIS’ 3.8) and +11% in Total Viewers (21.4 vs. NCIS, 19.2 Mil.)
AMERICAN IDOL retained 96% of last Wednesday’s performance in A18-49 (7.6/21 vs. 7.9/21) and retained 94% of Total Viewers (21.4 vs. 22.7 Mil.)
At 9:30p RAISING HOPE posted a 3.3/9 among Adults 18-49, up +38% from the previous week (2.4/7). RAISING HOPE posted its highest A18-49 and Total Viewers ever and was the second highest rated program of the night in A18-34 behind AMERICAN IDOL.
RAISING HOPE won its 9:30p half hour in A18-49 (tie), A18-34 and Teens.
WEDNESDAY
8:00-9:30 AMERICAN IDOL: (ADULTS 18-49: 7.8/22, 22.8 Mil Total Viewers)
9:30-10:00 TRAFFIC LIGHT: (ADULTS 18-49: 2.8/8, 7.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 6.5/18, 18.9 Mil Total Viewers)
FOX’s AMERICAN IDOL and TRAFFIC LIGHT won the night in A18-49, Total Viewers, A18-34, Teens and all key demos.
FOX outperformed its nearest competitor for the night by +103% in A18-49 (6.5 vs. 3.2 for CBS) and +58% in Total Viewers (18.9 vs. CBS’ 12.0 Mil.)
The Top 12 Girls performed on AMERICAN IDOL and posted a 7.8/22 among Adults 18-49, up +3% from Tuesday night in A18-49 (7.8 vs. 7.6) and up +7% in Total Viewers (22.8 vs. 21.4 Mil.)
AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +90% in A18-49 (7.8 vs. Modern Family’s 4.1) and +58% in Total Viewers (22.8 vs. Criminal Minds, 14.4 Mil.)
AMERICAN IDOL was up +4% in A18-49 versus the comparable telecast last year (vs. 7.5/20 on 3/10/10) and up +10% in Total Viewers (vs. 20.7 Mil.)
Versus last Wednesday’s performance AMERICAN IDOL retained 99% in A18-49 (7.8 vs. 7.9) and retained 100% in Total Viewers (22.8 vs. 22.7 Mil.)
At 9:30p new comedy TRAFFIC LIGHT posted a 2.8/8 among Adults 18-49, up +75% from its performance in the demo the previous week (1.6/4 on Tue 9:30p, 2/22/11).
TRAFFIC LIGHT posted its highest ratings ever in A18-49, Total Viewers and all key demos.
In head to head competition in the 9:30p half hour TRAFFIC LIGHT outperformed ABC’s new comedy Mr. Sunshine by +17% in A18-49 (2.8/8 vs. 2.4/7).
TRAFFIC LIGHT ranked #2 in its half hour among A18-49, Total Viewers, A18-34, and Teens.
THURSDAY
8:00-10:01 AMERICAN IDOL: (ADULTS 18-49: 8.2/24, 25.3 Mil Total Viewers)
A two hour AMERICAN IDOL posted a 8.2/24 among Adults 18-49 with 25.3 Mil Total Viewers, posting its highest Thursday telecast this season among Adults 18-49 and Total Viewers.
FOX has won seven consecutive in-season Thursday nights for the first time ever in A18-49 and Total Viewers.
FOX posted the highest rated Thursday night (ex. sports) on any network in four years among A18-49 (since 3/8/07) and Total Viewers (since 3/1/07).
Compared to last Thursday’s performance AMERICAN IDOL grew by +14% among A18-49 (8.2/24 vs. 7.2/20) and +16% among Total Viewers (25.3 vs. 21.8 Mil.)
AMERICAN IDOL is up +30% in A18-49 versus the comparable telecast last year (8.2/24 vs. 6.3/19 on 3/11/10) and up +30% in Total Viewers (25.3 vs. 19.4 Mil.)
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 93% of last year’s same telecasts in A18-49 (8.6/23 vs. 9.2/24) and 99% in Total Viewers (24.5 vs. 24.7 Mil.)
AMERICAN IDOL led FOX to the network’s most dominant Thursday night in its history among Adults 18-49 and Total Viewers, with an advantage of +61% among Adults 18-49 over the combined 4-Net nightly competition (ABC/CBS/NBC/CW) (8.2 vs. 5.1) and +45% in Total Viewers (25.3 vs. 17.4 Mil.)
In fact, with its advantage over the full broadcast competition, FOX posted the most dominant Thursday night (excluding sports) on any network in nearly 13 years (since 5/14/98- NBC, night of Seinfeld series finale) among Adults 18-49 and Total Viewers.
FRIDAY
8:00-10:00 NAACP IMAGE AWARDS (S): (A18-49: 0.6/2, 2.3 Mil Total Viewers)
The NAACP IMAGE AWARDS posted a 0.6/2 and ranked No. 5 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS: (ADULTS 18-49: 1.7/6, 5.1 Mil Total Viewers)
8:30-9:01 COPS (R): (ADULTS 18-49: 1.8/6, 5.5 Mil Total Viewers)
9:01-10:00 AMERICA’S MOST WANTED: (ADULTS 18-49: 1.9/6, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.8/6, 5.4 Mil Total Viewers)
COPS at 8p ranked #1 in its half hour among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers, all key female demos and Men 18-49/25-54. At 830p, COPS 2 won the half hour among Adults 18-49, Adults 25-54, Teens (tie), all key female demos and Men 18-49/25-54.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 25-54, all key female demos and Men 25-54.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Adults 25-54.
SUNDAY
7:00-7:30 THE SIMPSONS (R): (ADULTS 18-49: 1.7/5, 3.9 Mil Total Viewers)
7:30-8:00 AMERICAN DAD (R): (ADULTS 18-49: 1.7/5, 3.9 Mil Total Viewers)
8:00-8:31 SIMPSONS: (ADULTS 18-49: 2.8/8, 6.1 Mil Total Viewers)
8:31-9:00 BOB’S BURGERS: (ADULTS 18-49: 2.2/6, 4.9 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (ADULTS 18-49: 3.1/8, 6.3 Mil Total Viewers)
9:31-10:00 CLEVELAND SHOW: (ADULTS 18-49: 2.2/6, 4.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.3/6, 5.0 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and #1 among Adults 18-34 and Teens.
At 7p an encore THE SIMPSONS posted a 1.7/5 and at 7:30p an encore AMERICAN DAD posted a 1.7/5.
At 8p THE SIMPSONS posted a 2.8/8, up +4% from its last telecast (2.7/8 on 2/20/11). BOB’S BURGERS was a 2.2/6, even with its most recent telecast (2.2/6 on 2/20/11).
FAMILY GUY at 9p delivered a 3.1/8 among Adults 18-49 and at 9:30p THE CLEVELAND SHOW posted a 2.2/6.
FEBRUARY 28 – MARCH 6, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 4.0/12 FOX 3.2/11 FOX 11.6
ABC 2.0/6 ABC 1.4/5 ABC 6.6
CBS 2.3/7 CBS 1.5/5 CBS 10.0
NBC 1.6/5 NBC 1.2/4 NBC 5.5
(source: FOX)
