Week 25: The Voice lifts NBC


NBCFor the Week:

  • With “The Voice” ranking as primetime’s #1 show of the week      on ABC, CBS, NBC and Fox in adults 18-49, NBC has delivered an average 1.8      rating, 5 share in adults 18-49 and 6.0 million viewers overall for the      week of March 5-11.
  • Versus the same week last year, NBC is up 20 percent in 18-49      rating (with a 1.8 vs. a      1.5.       NBC is also up by      double-digit percentages in all other key ratings.  NBC ranked #2 among ABC, CBS, NBC      and Fox in adults, men and women 18-34 and women 18-49 (tied) for the      week.
  • The broad-based Monday hit “The Voice” ranked #1 for the week      among all primetime shows on ABC, CBS, NBC and Fox in adults 18-49 with a 6.2 rating, and was also #1 in adults 18-34, all key      adult-female demographics (including a tie in women 25-54), teens 12-17 and kids      2-11.   This marks the fifth time in six weeks “The Voice”      has been #1 or tied for #1 among primetime series on ABC, CBS, NBC or Fox.
  • Also ranking among last week’s top-15 programs in 18-49 were      NBC’s “Smash” (#13) and “The Office” (tied for #14), with “Celebrity      Apprentice” and “Biggest Loser” also ranking in the top 30.  In the      valuable adult 18-34 demo, “The Voice” was #1, “The Office” #7, “Smash”      #13 and “Parks and Recreation” tied for #14.
  • Primetime      averages for the week of March 5-11 in adults 18-49 were Fox (2.4/7), CBS      (2.0/6), NBC (1.8/5), ABC (1.6/5) and CW (0.4/1).  In overall total      viewers the weekly averages were CBS (9.5 million), Fox (7.0 million), NBC      (6.0 million), ABC (5.5 million) and CW (1.1 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(Source: NBC)