Week 26: NBC up from a year ago


NBCFor the Week:

* With “The Voice” ranking as primetime’s #2 show of the week on ABC, CBS, NBC or Fox in adults 18-49 and #1 in adults 18-34 and teens, NBC has delivered an average 1.6 rating, 5 share in adults 18-49 and 5.5 million viewers overall for the week of March 12-18.

* Versus the same week last year, NBC is up 7 percent in 18-49 rating (with a 1.6 vs. a 1.5), marking the eighth consecutive week NBC has topped its rating for the same week last year.  NBC also equaled or increased on its year-ago rating in all other key ratings categories last week.

* The Monday hit “The Voice” ranked #2 for the week among all primetime shows on ABC, CBS, NBC and Fox in adults 18-49 with a 5.2 rating, 0.2 of a point behind the 5.4 for the #1 show, Wednesday’s “American Idol” on Fox, and 0.6 ahead of the 4.6 for Thursday’s “Idol.”   This marks the seventh week in a row “The Voice” has ranked #1 or #2 among primetime series on ABC, CBS, NBC or Fox.

* Also ranking among last week’s top-25 programs in 18-49 were NBC’s “Smash” (tied for #17), “The Office” (tied for #17) and “Community” (tied for #21).  In the valuable adult 18-34 demo, “The Voice” was #1, “Community” tied for #5, “The Office” #8, “30 Rock” #16, “Smash” #18 and “Up All Night” tied for #21 (rankings exclude sports pre- and post-game shows).

* On Thursday, “Community” returned to that night’s acclaimed comedy lineup after a 10-week absence and tied for #21 in adults 18-49, tied for #5 in adults 18-34 and tied for #2 in men 18-34 (behind only Fox’s “Family Guy”).  With “The Voice” ranking #5 in men 18-34 and “The Office” #6, NBC had three of the top six primetime shows on ABC, CBS, NBC or Fox in men 18-34 last week

* Primetime averages for the week of March 12-18 in adults 18-49 were Fox (2.2/6), CBS (2.2/6), ABC (2.0/6), NBC (1.6/5) and CW (0.6/2).  In overall total viewers the weekly averages were CBS (8.1 million), ABC (6.8 million), Fox (6.6 million), NBC (5.5 million) and CW (1.4 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(Source: NBC)