Week 27: ABC has 5 top shows in adults 18-49


ABC Airs 5 of the Week’s Top 20 TV Shows in Adults 18-49, With “DWTS,” “Lost,” “Grey’s,” “Modern Family” and “Castle”. In Viewers, “DWTS” Posts Most-Competitive Weekly Finish for Any Regular Non-“Super Bowl”-led Series Telecast Against “Idol” in Nearly 5 Years.  ABC’s Premiere Monday Lineup of “DWTS” and “Castle” Dominates, Producing the Net’s Largest Monday Audience Since January 2001. ABC’s 10th Season Opener for “Dancing with the Stars” Marks its Most-Watched Premiere Ever and the Net’s Largest Audience in the Time Slot in Almost 10 Years . “DWTS” Wins Each of its Half-Hours to Outpace its Closest Competition. In the Time Period by 13.0 Million Viewers and by 49% Among Adults 18-49.   Achieving Series Highs, “Castle” Wins the 10 O’clock Hour in Viewers and Young Adults, Defeating for the First Time Ever an Original of CBS’ Veteran “CSI: Miami”.

Tuesday’s No. 1 Scripted TV Show in Adults 18-49 for 8 Straight Weeks, ABC’s
“Lost” Grows its Numbers Week to Week in Both Viewers and Young Adults

The No. 1 TV Series on Wednesday at 8:30pm in Viewers and Young Adults,
ABC Freshman “The Middle” Marks its Strongest Results Since Early February

Jumping from its Lead-in Against Fox’s “American Idol,” “Modern Family” is
Wednesday’s No. 1 Scripted TV Show for its 6th Straight Original Airing

Growing for its 2nd Straight Original Telecast with Viewers and Young Adults, “Cougar Town” is the No. 1 Scripted TV Show in its Slot with Adults 18-49

ABC’s “Ugly Betty” Achieves a Season-High Rating Among Adults 18-49

Posting its Best Results Since Mid-February, ABC is Thursday’s Top Non-Sports Net

Thursday’s No. 1 Series in Viewers and Adults 18-49, “Grey’s Anatomy”
Grows its Overall Audience from its Most Recent Original Telecast
Pulling in its Highest Numbers in 6 Weeks, ABC’s “Private Practice” is the
No. 1 Non-Sports Show in the 10pm Hour with Total Viewers and Adults 18-49

“Jamie Oliver’s Food Revolution” Opens as Friday’s No. 1 TV Series, Marking ABC’s Top Adult 18-49 Result in the Hour with Regular Programming in Well Over 3 Years

ABC News’ “20/20” Earns its 2nd-Highest Adult 18-49 Rating Since November

WEEK No. 27:
During the week of March 22, 2010, ABC delivered 5 Top 20 TV programs in Adults 18-49, including 2 of the Top 10 shows and the week’s highest-rated non-“Idol” telecast with the 10th season premiere of “Dancing with the Stars”:  “Dancing with the Stars” – No. 3, “Lost” – No. 8, “Grey’s Anatomy” and “Modern Family” tied at No. 12 and “Castle” – No. 18.  Finishing in a virtual-tie with Fox’s “American Idol-Tuesday” as the week’s most-watched TV show (pacing within 26k viewers), ABC’s record-setting 10th season opener of “Dancing with the Stars” posted the most-competitive weekly finish for any regular series telecast against “Idol” in nearly 5 years, for any regular non-Super-Bowl-led program – since w/o 5/16/05.

In Total Viewers (8.2 million) and Adults 18-49 (2.5/7-tie), ABC marked its strongest non-“Oscar” week in nearly 3 months – since w/o 1/4/10.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

With the 10th season premiere of “Dancing with the Stars” (most-watched ever) leading into “Castle” (series highs), ABC delivered a dominant Monday night victory, winning all 6 half-hours of primetime and beating its nearest competition on the evening (CBS) by 9.2 million viewers (20.3 million vs. 11.1 million) and by 38% in Adults 18-49 (5.4/15 vs. 3.9/11). 

The Network drew its biggest Monday night audience since January 2001 – since 1/1/01 with the Rose Bowl.  In fact ABC produced the most-watched non-sports Monday for any network since May 2005 – since 5/16/05, the night of CBS’ series finale of “Everybody Loves Raymond.”
“Dancing with the Stars” (8:00-10:02 p.m.)
Against nearly all original competition during its 10th season premiere (including CBS’ Monday comedy block/NBC’s “Chuck” and “Trauma”/Fox’s “24”), ABC’s broad appealing “Dancing with the Stars” drew an average audience of 24.2 million viewers and a 6.4/17 in Adults 18-49 to win its time period and finish as Monday’s No. 1 TV program on both Nielsen measures.  Growing steadily throughout its broadcast, “DWTS” won each of its half-hours in viewers and young adults, outdrawing second-place CBS in the 2-hour time period by 13.0 million viewers and by 49% in Adults 18-49 (CBS = 11.2 million and 4.3/11).  

“DWTS” was up nicely over its year-ago season opener (22.8 million and 6.1/15 on 3/9/09), while leaping over its most-recent season premiere in Fall ’09 by 6.4 million and 56% in Adults 18-49 (17.8 million and 4.1/10 on 9/21/09).  In fact it registered as “Dancing’s” most-watched season opener ever and matched its highest-ever premiere in Adults 18-49.

The “DWTS” Season 10 premiere represents ABC’s most-watched regular entertainment telecast since November 2007 (11/27/07). And excluding only the 2001 Rose Bowl, “Dancing” produced ABC’s biggest audience in the time slot in nearly 10 years, while generating its highest Adult 18-49 number in more than 3 years –  since 5/1/00 and 3/19/07, respectively.

“Castle” (10:02-11:00 p.m.)
ABC’s “Castle” finished No. 1 in the 10 o’clock hour over original drama competition in Total Viewers (12.2 million) and Adults 18-49 (3.3/9), beating a first-run episode of CBS’ veteran “CSI: Miami” (10.8 million and 3.2/9) for the first time ever, and more than doubling the overall audience of NBC’s “Law & Order” (6.0 million and 1.8/5), as well as beating the NBC veteran by 83% in Adults 18-49. 
Surging over its performance on the year-ago night (9.1 million and 2.5/7 on 3/23/09) in Total Viewers (+26%) and Adults 18-49 (+32%), “Castle” achieved the series’ highest numbers ever.  

“Castle” delivered ABC’s biggest audience in the time period with a scripted series telecast since 2001 and its top Adult 18-49 number since 2006 – since 3/12/01 and 3/27/06, respectively.

“Lost” (9:00-10:06 p.m.)
Against stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour “American Idol”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” surged over its lead-in by 5.1 million viewers (9.3 million vs. 4.2 million) and by 167% in young adults (4.0/10 vs. 1.5/4) and increased its audience throughout its broadcast.   Dominating its non-“Idol” competition in the 9 o’clock hour among Adults 18-49, ABC’s “Lost” (4.0/10) outperformed NBC’s “Biggest Loser” by 18% (3.4/9) and “NCIS: LA” replay by 100% (2.0/5). 

“Lost” finished as Tuesday’s No. 1 scripted TV show for the 8th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

“Lost” was up week to week in both Total Viewers (9.3 million vs. 8.9 million) and Adults 18-49 (4.0/10 vs. 3.9/10).

“V: The Arrival” (10:06-11:00 p.m.)
One week before its premiere in the time period, ABC’s recap special “V: The Arrival” drew 4.4 million viewers and finished No. 2 in the hour among Adults 18-49 (1.6/5).   “V” returns to ABC’s schedule, moving into Tuesday’s 10 o’clock hour, on March 30th.

In Total Viewers (6.3 million) and Adults 18-49 (2.3/7), ABC turned in its strongest Wednesday in 6 weeks – since 2/10/10. 

“Modern Family-WED 8PM” (8:00-8:30 p.m.)
Opposite CBS’ special airing of “Survivor: Heroes vs. Villains” at 8:00 p.m., ABC’s replay “Modern Family” registered as the No. 1 scripted show in the half-hour among Adults 18-49 (1.8/6), beating NBC’s original “Mercy” 38% (1.3/4) and tying Fox’s original “Human Target” (1.8/6). 

“The Middle” (8:30-9:00 p.m.)
Surging from its lead-in at 8:30 p.m., ABC’s “The Middle” stood as the No. 1 regular program in its time slot with viewers (7.2 million) and young adults (2.5/7).  In Adults 18-49, “The Middle” outdelivered NBC’s “Mercy” by 79% (1.4/4) and Fox’s “Human Target” by 14% (2.2/6).  In fact among young Adults, the ABC freshman comedy has been the highest-rated scripted show in its half-hour on 7 of its last 8 original telecasts. 

In Total Viewers and Adults 18-49, “The Middle” pulled its highest numbers in 6 weeks – since 2/10/10. 

“Modern Family” (9:00-9:30 p.m.)
Opposite Fox’s “American Idol” at 9:00 p.m., ABC’s “Modern Family” built on its lead-in by 48% to finish as the No. 1 scripted show in its time slot for its 5th week in a row among Adults 18-49 (3.7/10). 

“Modern Family” qualified as Wednesday’s No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 6th straight original broadcast.
“Modern Family” drew its biggest audience (9.2 million) in 6 weeks – since 2/10/10.

“Cougar Town” (9:30-10:01 p.m.)
Airing against a surging “American Idol,” ABC freshman “Cougar Town” stood as the No. 1 scripted show at 9:30 p.m. among Adults 18-49 (2.6/7).  

Posting its 2nd consecutive original telecast of growth, “Cougar Town” marked its best performance in 6 weeks with Total Viewers (6.3 million) and Adults 18-49 (2.6/7) – since 2/10/10.

“Ugly Betty” (10:01-11:00 p.m.)
Surging 45% week to week (1.6/5 vs. 1.1/3), ABC’s “Ugly Betty” matched a season-high rating in the key Adult 18-49 sales demo.  
Opposite CBS’ NCAA Sweet 16 Basketball coverage, ABC earned second place on Thursday among Total Viewers (8.8 million) and Adults 18-49 (2.8/8).  The Net ranked a dominant No. 1 on the night across all key Women demos:  W18-34 (3.5/11), W18-49 (4.0/11) and W25-54 (4.7/12).

In viewers and young adults, ABC marked its strongest Thursday since early February – since 2/11/10.

“FlashForward” (8:00-9:00 p.m.)
For the 2nd week in a row, ABC’s “FlashForward” ranked as the No. 1 non-sports program in the 8 o’clock hour with Adults 25-54 (2.2/6-tie) and topped NBC’s original comedies (“Community”/”Parks and Recreation”) by a wide margin in Total Viewers (+1.4 million – 6.2 million vs. 4.8 million).  Building audience throughout its broadcast, “FlashForward” gained 12% in Adults 18-49 (1.7/6 to 1.9/6) from its first to second half-hour. 
Delivering strong retention of its week-ago return to the time period, “FlashForward” held 96% of its Total Viewers week to week (6.2 million vs. 6.5 million) and 95% of its Adult 18-49 audience (1.8/6 vs. 1.9/6).

“Grey’s Anatomy” (9:00-10:01 p.m.)
Building sharply on its lead-in, ABC’s “Grey’s Anatomy” finished as Thursday’s No. 1 series telecast in Total Viewers (11.6 million) and Adults 18-49 (3.7/10).  It was also the night’s most-watched program overall, topping “CBS NCAA Basketball Championship TH2” (11.3 million).  It was “Grey’s” 16th time in 17 original broadcasts this season to qualify as Thursday’s No. 1 scripted series with young adults. 

“Grey’s Anatomy” was up from its most recent original airing by 6% among Total Viewers (10.9 million on 3/11/10).

“Private Practice” (10:01-11:00 p.m.)
ABC’s “Private Practice” ranked as the No. 1 non-sports program in 10 o’clock hour among Total Viewers (8.7 million) and Adults 18-49 (2.9/8).  In addition, it was the 17th consecutive original telecast this season for “Private Practice” to register as the No. 1 scripted show in its slot in Adults 18-34, Women 18-34 and Women 18-49. 

Growing for its 2nd straight original telecast, “Private Practice” was up from its most recent original airing by 1.0 million viewers and by 4% in Adults 18-49 (7.7 million and 2.8/8 on 3/11/10).  On both Nielsen counts, the ABC sophomore drama posted its strongest performance in 6 weeks – since 2/11/10.

Up against CBS’ NCAA Semi-Final Basketball coverage, ABC qualified as the No. 1 non-sports network on Friday among Adults 18-49 (2.0/7). 

The Net posted its strongest non-sports Friday among Adults 18-49 in 1 year – since 3/27/09. 

“Jamie Oliver’s Food Revolution – 3/26” (8:00-9:00 p.m.)
A rebroadcast of ABC’s “Jamie Oliver’s Food Revolution” stood as the No. 1 non-sports telecast in the 8 o’clock hour among Adults 18-49, topping NBC’s original telecast of “Who Do You Think You Are?” (1.6/6 vs. 1.5/5).    

“Jamie Oliver’s Food Revolution” (9:00-10:00 p.m.) 
Jumping over its lead-in (a repeat of the Sunday preview episode) at 9:00 p.m. in Total Viewers (+2.1 million) and Adults 18-49 (+63%) and building throughout its telecast opposite CBS’ NCAA Basketball Tournament, the premiere of “Jamie Oliver’s Food Revolution” stood as the dominant No. 1 series in the hour, beating NBC’s Dateline by 1.0 million viewers (7.5 million vs. 6.5 million) and Fox’s Kitchen Nightmares by 53% (2.6/8 vs. 1.7/5).  On its premiere airing, “Jamie Oliver’s Food Revolution” emerged as Friday’s definitive No. 1 TV series telecast in viewers and young adults.  It was also the night’s No. 1 show overall, ahead of the Basketball Tournament, across all key Women demos (W18-34/W18-49/W25-54).  In fact with Adults 18-49, the new show registered as TV’s highest-rated Friday night entertainment series telecast in more than 1 year – since 3/6/09.

“Jamie Oliver’s Food Revolution” produced ABC’s highest Adult 18-49 series result in the Friday 9:00-10:00 p.m. time period in well over 3 years – since 12/29/06. 

Among Adults 18-49 it was ABC’s top-rated Friday night premiere (returning or new) in more than 4 years – since 2/24/06.  In addition, “Food Revolution” registered as the highest-rated Adult 18-49 premiere for any network on the night (returning or new) since September 2007 – since 9/28/07.

Impressively, “Food Revolution” even finished ahead of its Sunday preview, coming out of “Desperate Housewives,” by 1.4 million viewers and by 18% in Adults 18-49 (6.1 million and 2.2/6 on Sunday 3/21 in the 10:00 p.m. hour).

“20/20” (10:00-11:00 p.m.) 
At 10:00 p.m., ABC News’ “20/20” stood as the No. 1 non-sports show in Adults 18-49 (1.9/6) and Adults 25-54 (2.3/6), outdelivering the second hour of NBC’s 2-hour “Dateline” by 19% and 10%, respectively (“Dateline” = 1.6/5 and 2.1/6).  “20/20” featured segments on a man who allegedly jumped out of a plane to fake his own death and another segment on a former Tarzan actor from South Florida who has shared his home of over 40 years with big cats.

“20/20” on Friday posted its strongest Adult 18-49 number in nearly 3 months, standing as the ABC newsmagazine’s 2nd-highest rating on the night since November – since 1/8/10 and 11/13/09, respectively.

             No.1 CBS 3.2    No.1 CBS  11,110,000
             No.2 FOX 3.1    No.2 FOX   8,880,000
             No.3 ABC 2.5    No.3 ABC   8,190,000
             No.4 NBC 2.0    No.4 NBC   6,120,000
             No.5 CW  0.8    No.5 CW    1,860,000

(Source: information from ABC – The Nielsen Company (National Live+Same Day Program Ratings), week of 3/22/10, unless stated otherwise.)