FOX ranked No. 1 last week among Adults 18-49 and Adults 18-34 thanks to ratings gains by AMERICAN IDOL, FRINGE and THE SIMPSONS and strong performances across the rest of the week. Season to date, FOX remains ahead of the No. 2 network by a half of a ratings point among Adults 18-49 (3.5 vs. 3.0) and is tracking in line with its performance last season (3.5/10 vs. 3.7/10) while all other major networks are suffering double-digit declines year over year.
Key highlights from last week include:
With the AMERICAN IDOL Top 11 Performance Show, FOX won Wednesday night across all key demos, beat the combined 4-net competition by +11% among Adults 18-49 and outperformed the next highest-rated competition by +216% in the core adult demo.
AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +80% in A18-49 and +117% in Total Viewers
Compared to the previous Wednesday’s performance AMERICAN IDOL gained +4% among Adults 18-49 (7.9 vs. 7.6) and +6% in Total Viewers (23.9 vs. 22.6 Mil.)
In addition, IDOL showed impressive growth throughout the night and gained +30% in its last half hour vs. its first among Adults 18-49 and +29% in Total Viewers.
FOX aired the AMERICAN IDOL Top 11 Results show and an encore BONES on Thursday and won the night across all key demos. In fact, FOX dominated the next highest rated network by +52% among Adults 18-49 and +73% in Total Viewers.
Thursday’s AMERICAN IDOL Results show grew +12% among Adults 18-49 and +9% in Total Viewers compared to the previous week’s results show.
IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated program of the night by +73% in Adults 18-49 and +107% in Total Viewers.
AMERICAN IDOL once again showed strong growth in the hour, gaining +21% in its last half hour vs. its first in Adults 18-49 and +17% in Total Viewers.
On the heels of its full fourth season renewal, FRINGE gained +8% week over week and delivered a strong performance among young adults and key male demos.
FOX’s Sunday Animation block once again ranked #1 among young Adults and Teens
At 8p THE SIMPSONS delivered a 2.8/8 among Adults 18-49, up +12% from its last original on 3/13/11
Following at 8:30p BOB’S BURGERS posted a 2.2/6 among Adults 18-49, same as the previous week (2.2/6).
Following an encore FAMILY GUY, a special AMERICAN DAD posted a 2.5/7 and gained +25% among Adults 18-49 from its most recent original on 2/20/11 at 7:30p.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/13/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 3/13 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.0/13 +32%
CHICAGO CODE 2.2/6 2.6/7 +18%
GLEE 5.2/15 6.4/17 +23%
RAISING HOPE 2.7/7 3.2/8 +19%
TRAFFIC LIGHT 1.6/4 1.8/5 +13%
BONES 2.9/8 3.7/10 +28%
FRINGE 1.8/5 2.6/7 +44%
THE SIMPSONS 3.5/9 3.8/10 +9%
BOB’S BURGERS 2.6/7 2.8/7 +8%
THE CLEVELAND SHOW 2.8/7 3.1/7 +11%
FAMILY GUY 3.8/9 4.5/10 +18%
AMERICAN DAD 2.5/6 2.8/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/13/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 3/13 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.4 13.0 +25%
CHICAGO CODE 8.1 9.6 +19%
GLEE 12.6 15.2 +21%
RAISING HOPE 6.5 7.5 +15%
TRAFFIC LIGHT 4.0 4.4 +10%
BONES 9.8 11.9 +21%
FRINGE 4.7 6.5 +38%
THE SIMPSONS 7.6 8.3 +9%
BOB’S BURGERS 5.3 5.7 +8%
THE CLEVELAND SHOW 6.0 6.5 +8%
FAMILY GUY 7.6 8.8 +16%
AMERICAN DAD 5.2 5.7 +10%
Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2) and HOUSE (No. 9).
FOX had 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), FAMILY GUY (No. 7 tie), THE SIMPSONS (No. 7 tie), AMERICAN DAD SP-3/27 (No. 12), HOUSE (No. 13) and BOB’S BURGERS (No. 16).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), THE SIMPSONS (No. 3), FAMILY GUY (No. 5), AMERICAN DAD SP-3/27 (No. 6 tie), GLEE (No. 6 tie), BOB’S BURGERS (No. 11), HOUSE (No. 12), RAISING HOPE (No. 16), BONES (No. 18 tie) and AMERICAN DAD (No. 18 tie).
FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3) and HOUSE (No. 20).
NIGHTLY AND PROGRAM HIGHLIGHTS – MARCH 21 – 27, 2011
MONDAY
8:00-9:01 HOUSE: (Adults 18-49: 3.4/10, 9.5 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE: (Adults 18-49: 1.8/5, 6.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/8, 7.9 Mil Total Viewers)
FOX ranked #3 for the night among Adults 18-49, #2 in Adults 18-34 and Teens and #1 in Men 18-34.
At 8p HOUSE posted a 3.4/10 among Adults 18-49 and was the #1 program of the night in Men 18-49 (tie) and Men 18-34.
HOUSE ranked #2 in the 8p hour in A18-49, Total Viewers and A18-34, and #1 in Men 18-49 and Men 18-34.
At 9p THE CHICAGO CODE posted a 1.8/5 among Adults 18-49, ranking #3 in the hour in Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:02 GLEE (R): (Adults 18-49: 2.0/6, 5.3 Mil Total Viewers)
9:02-9:31 RAISING HOPE (R): (Adults 18-49: 1.4/4, 4.1 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT: (Adults 18-49: 1.0/3, 2.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.6/5, 4.4 Mil Total Viewers)
At 8p a encore GLEE posted a 2.0/6 among Adults 18-49. With an encore RAISING HOPE lead-in at 9:02p (1.4/4), an original Traffic Light posted a 1.0/3 in Adults 18-49.
FOX ranked #4 for the night in Adults 18-49, #3 in Adults 18-34 and won the night in Teens.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (Adults 18-49: 7.9/22, 23.9 Mil Total Viewers)
AMERICAN IDOL on FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
FOX outperformed the combined 4-net competition for the night by +11% among Adults 18-49 (7.9 vs. 7.1) and +3% in Total Viewers (23.9 vs. 23.1 Mil.) and outperformed its nearest competitor for the night by +216% in A18-49 (7.9 vs. 2.5 for CBS) and +152% in Total Viewers (23.9 vs. CBS’ 9.5 Mil.)
AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +80% in A18-49 (7.9 vs. Modern Family’s 4.4) and +117% in Total Viewers (23.9 vs. Survivor’s 11.0 Mil.)
Compared to last Wednesday’s performance AMERICAN IDOL was up +4% among Adults 18-49 (7.9 vs. 7.6) and up +6% in Total Viewers (23.9 vs. 22.6 Mil.)
AMERICAN IDOL retained 94% vs. the comparable telecast last year in A18-49 (vs. 8.4/23, Top 11 on 3/23/10) and retained 99% in Total Viewers (vs. 24.2 Mil.)
AMERICAN IDOL showed impressive growth throughout the night and gained +30% in its last half hour vs. its first among Adults 18-49 (8.7 vs. 6.7) and +29% in Total Viewers (26.6 vs. 20.6 Mil.)
THURSDAY
8:00-9:01 AMERICAN IDOL: (Adults 18-49: 6.4/20, 21.3 Mil Total Viewers)
9:01-10:00 BONES (R): (Adults 18-49: 2.4/7, 8.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 4.4/13, 14.9 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and key demos and outperformed the next highest rated net for the night by +52% in Adults 18-49 (4.4 vs. ABC’s 2.9) and +73% in Total Viewers (14.9 vs. ABC’s 8.6 Mil.)
AMERICAN IDOL Results show was up vs. last Thursday’s Results show by +12% in Adults 18-49 (6.4 vs. 5.7) and up +9% in Total Viewers (21.3 vs. 19.6 Mil).
So far this season with Comparable Most Current ratings AMERICAN IDOL retained 91% of last year’s same telecasts in Adults 18-49 (8.6/23 vs. 9.4/24, through Top 11 Results, 3/24/10) and 98% in Total Viewers (24.9 vs. 25.3 Mil.)
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated program of the night, Grey’s Anatomy by +73% in Adults 18-49 (6.4 vs. 3.7) and +107% in Total Viewers (21.3 vs. 10.3 Mil.)
In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +178% in Adults 18-49 (6.4 vs. CBS’ and ABC’s 2.3), and outperformed the combined 4-net competition by +11% in Total Viewers (21.3 vs. 19.2 Mil.)
AMERICAN IDOL showed strong growth in the hour, gaining +21% in its last half hour vs. its first in Adults 18-49 (7.0 vs. 5.8) and +17% in Total Viewers (22.9 vs. 19.5 Mil.)
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.5/6, 4.0 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.4/5, 3.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/5, 3.9 Mil Total Viewers)
KITCHEN NIGHTMARES was No. 2 in its 8p hour among Adults 18-49 and Adults18-34.
At 9pm, FRINGE grew +8% from the previous week and ranked #3 from 9-10p among Adults 18-49 and #2 (tie) among Adults 18-34 and all key male demos.
FOX ranked #3 for the night among Adults 18-49 and #2 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (ADULTS 18-49: 1.4/5, 4.3 Mil Total Viewers)
8:30-8:59 COPS (R): (ADULTS 18-49: 1.7/6, 5.1 Mil Total Viewers)
8:59-10:00 AMERICA’S MOST WANTED: (ADULTS 18-49: 1.6/5, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.6/6, 4.7 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:30 THE SIMPSONS (R): (ADULTS 18-49: 1.5/5, 3.4 Mil Total Viewers)
7:30-7:59 AMERICAN DAD (R): (ADULTS 18-49: 1.7/5, 3.8 Mil Total Viewers)
7:59-8:30 SIMPSONS: (ADULTS 18-49: 2.8/8, 6.0 Mil Total Viewers)
8:30-9:00 BOB’S BURGERS: (ADULTS 18-49: 2.2/6, 4.6 Mil Total Viewers)
9:00-9:29 FAMILY GUY (R): (ADULTS 18-49: 2.7/7, 5.5 Mil Total Viewers)
9:29-10:00 AMERICAN DAD (S): (ADULTS 18-49: 2.5/7, 5.0 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.2/6, 4.7 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49 and #1 among Adults 18-34 and Teens.
At 7p an encore THE SIMPSONS posted a 1.5/5 and at 7:30p an encore AMERICAN DAD did a 1.7/5.
At 8p THE SIMPSONS did a 2.8/8 among Adults 18-49, up +12% from its last original on 3/13/11 (vs. 2.5/7) as it ranked #2 in the half hour among Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49. Following at 8:30p BOB’S BURGERS posted a 2.2/6 among Adults 18-49, same as last week (2.2/6). BOB’S BURGERS ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.
An encore FAMILY GUY at 9p delivered a 2.7/7 among Adults 18-49 and ranked #2 in the half hour among Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49. At 9:30p a special AMERICAN DAD did a 2.5/7 and showed growth from its most recent original on 2/20/11 at 7:30p of +25% among Adults 18-49 (vs. 2.0/6). AMERICAN DAD ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.
MARCH 21 – 27, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.1/9 FOX 2.4/8 FOX 8.9
ABC 2.1/6 ABC 1.5/5 ABC 7.9
CBS 2.8/8 CBS 2.0/7 CBS 10.1
NBC 1.7/5 NBC 1.3/4 NBC 5.8
(source: FOX)
