Week 27: The Voice is powerhouse for NBC


NBCFor the Week:

·       With “The Voice” ranking as primetime’s #2 show of the week on ABC, CBS, NBC or Fox in adults 18-49 and #1 in adults 18-34, NBC has delivered an average 1.6 rating, 5 share in adults 18-49 and 5.3 million viewers overall for the week of March 19-25, according to in-home viewing figures from Nielsen Media Research.

·       The Monday hit “The Voice” ranked #2 for the week among all primetime shows on ABC, CBS, NBC and Fox in adults 18-49, marking the eighth week in a row “The Voice” has ranked #1 or #2 among primetime series on ABC, CBS, NBC or Fox.

·       Also ranking among last week’s top-30 programs in 18-49 were NBC’s “Biggest Loser” (tied for #23) and “Smash” (#26).  In the valuable adult 18-34 demo, “The Voice” was #1, “Community” tied for #18, “Smash” tied for #21 and “30 Rock” tied for #25 (rankings exclude sports pre- and post-game shows).

·       Primetime averages for the week of March 19-25 in adults 18-49 were CBS (2.7/8), Fox (2.2/6), ABC (1.7/5), NBC (1.6/5) and CW (0.6/2).  In overall total viewers the weekly averages were CBS (9.8 million), ABC (6.9 million), Fox (6.7 million), NBC (5.3 million) and CW (1.4 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(Source: NBC)