TeleFutura over Telemundo versus the Same Period in the 2009/2010 SeasonAmong Adults 18-49 and Adults 18-34.
TeleFutura Broadcast Prime Highlights – Week of March 28, 2011 to April 3, 2011
Last week, TeleFutura attracted 672,000 Total Viewers 2+, 401,000 Adults 18-49 and 226,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Thus far in the 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (65 nights vs. 52 nights) and Adults 18-34 (66 nights vs. 58 nights).
During weekend broadcast prime, TeleFutura averaged more Total Viewers 2+ (TF 587,000 vs. TEL 583,000) and Adults 18-49 (TF 386,000 vs. TEL 330,000; +17% Adv.) than Telemundo.
On Saturday night (April 2, 2011) from 8pm-11pm, TeleFutura’s primetime programming that included back-to-back soccer games “Fútbol Liga Mexicana: Queretaro vs. San Luis” and “Fútbol Liga Mexicana: Santos vs. Cruz Azul ” significantly out-delivered Telemundo’s primetime line-up which included “Persiguiendo Injusticias” and “Fútbol Estelar: Tigres vs. Atlante” among Total Viewers 2+ (TF 458,000 vs. TEL 261,000; +75% Adv.), Adults 18-49 (TF 304,000 vs. TEL 131,000; +132% Adv.) and Adults 18-34 (TF 166,000 vs. TEL 69,000; +141% Adv.).
Additionally, on Sunday night (April 3, 2011) from 7pm-9pm, TeleFutura’s soccer game “Fútbol Liga Mexicana: America vs. Puebla” out-performed Telemundo’s movie “Maravilloso Mundo de Disney: Aladdin” among Total Viewers 2+ (TF 744,000 vs. TEL 705,000; +6% Adv.), Adults 18-49 (TF 510,000 vs. TEL 386,000; +32% Adv.) and Adults 18-34 (TF 317,000 vs. TEL 276,000; +15% Adv.).
(source: Univision)
