Week 28: The Voice lifts NBC


NBCFor the Week:

·       With “The Voice” ranking as primetime’s #3 entertainment show of the week on ABC, CBS, NBC or Fox in adults 18-49 and #1 in adults 18-34, NBC has delivered an average 1.6 rating, 4 share in adults 18-49 and 4.9 million viewers overall for the week of March 26-April 1, according to in-home viewing figures from Nielsen Media Research.

·       The Monday hit “The Voice” ranked #4 for the week among all primetime shows on ABC, CBS, NBC and Fox in adults 18-49 and was the #3 entertainment telecast, marking the ninth week in a row “The Voice” has ranked #1, 2 or 3 among primetime series on ABC, CBS, NBC or Fox.

·       Also ranking among last week’s top-30 programs in 18-49 were NBC’s “Smash” (tied for #22) and “Biggest Loser” (tied for #26).  In the valuable adult 18-34 demo, “The Voice” was #2 overall and the #1 entertainment program, “Community” was #14 and “30 Rock” and “Smash” tied for #20 (rankings exclude sports pre- and post-game shows).

·       Primetime averages for the week of March 26-April 1 in adults 18-49 were CBS (2.8/8), Fox (2.2/7), ABC (1.8/5), NBC (1.6/4) and CW (0.6/2).  In overall total viewers the weekly averages were CBS (11.5 million), ABC (7.5 million), Fox (6.7 million), NBC (4.9 million) and CW (1.4 million).

·       Versus the same week last year, NBC is up 7 percent in 18-49 rating (to a 1.6 from a 1.5), making it the only network among ABC, CBS, NBC or Fox to generate a year-to-year increase by that measure.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”