In the Current 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49 and Adults 18-34.
Last week, TeleFutura generated 635,000 Total Viewers 2+, 369,000 Adults 18-49 and 210,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
In the current 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (66 nights vs. 52 nights) and Adults 18-34 (67 nights vs. 58 nights).
TeleFutura’s 10pm weeknight novela “India,” delivered 855,000 Total Viewers 2+, 465,000 Adults 18-49 and 234,000 Adults 18-34. Reported audience growth compared to its previous week average among Total Viewers 2+ (855,000 vs. 810,000; +6%), Adults 18-49 (465,000 vs. 433,000; +7%) and Adults 18-34 (234,000 vs. 214,000; +9%).
On Saturday night (April 9, 2011) from 8pm-11pm, TeleFutura’s primetime programming of “Cine de las Estrellas: Jackie Chan – Prisionero (The Prisioner)” and “Fútbol Liga Mexicana: Atlante vs. Atlas ” out-performed Telemundo’s prime time line-up which included “Fútbol Estelar: Monterrey vs. Santos” and “Persiguiendo Injusticias” among Total Viewers 2+ (TF 696,000 vs. TEL 524,000; +33% Adv.), Adults 18-49 (TF 396,000 vs. TEL 333,000; +19% Adv.) and Adults 18-34 (TF 223,000 vs. TEL 182,000; +23% Adv.).
(Source: Univision – The Nielsen Company, NPM (04/04/2011-04/10/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-04/10/2011) and 2009/2010 Season-To-Date (09/21/2009-04/11/2010). Live+SD.)
